Certificate
The world's largest faculty of education”
Description
This postgraduate diploma in Marketing and Advertising of an Educational Project generates a sense of confidence in the performance of your profession, which will help you to grow personally and professionally"
Marketing and publicity are important for the promotion and distribution of the projects that are generated, since in one way or another they act as a channel to transmit the objective and function of the educational project to be developed. In this way, this program will help the educator to show the most viable ways and means for its dissemination.
The purpose of marketing an educational product is to make it reach more places, so that students or people who belong to it can enrich their knowledge. The marketing process is important to market and reach regions, institutions and more educators.
It is a program designed for educators, this in order to identify their students and offer them the best educational projects, but in order to reach more students they must know and deepen the marketing to make the project visible and with its dissemination, more people know about it.
This postgraduate diploma in Marketing and Advertising of an Educational Project at TECH bets for the education professional. With its 100% online modality, this program seeks to provide tools for full dissemination of the project. An advantage of the program is that it does not require attendance to face-to-face classes, so the student will be able to accommodate their schedule and develop the program when it is most convenient for them.
Update your knowledge through the program in Marketing and Advertising of an Educational Project”
This postgraduate diploma in Marketing and Advertising of an Educational Project contains the most complete and up-to-date program on the market. Its most notable features are:
- Case studies presented by experts in Marketing and Advertising of Educational Projects
- The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
- News on Marketing and Advertising of an Educational Project
- It contains practical exercises where the self-assessment process can be carried out to improve learning
- With special emphasis on innovative methodologies in Marketing and Advertising of an Educational Project
- All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
- Content that is accessible from any fixed or portable device with an Internet connection
This postgraduate diploma is the best investment you can make when selecting a refresher program, for two reasons: in addition to updating your knowledge of Marketing and Advertising of an Educational Project, you will obtain a qualification from TECH Technological University"
It includes in its teaching staff, professionals belonging to the field of Marketing and Advertising of an Educational Project, who bring to this program the experience of their work, as well as recognized specialists from reference societies and prestigious universities.
The multimedia content developed with the latest educational technology will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program to learn in real situations.
This program is designed around Problem-Based Learning, whereby the educators must try to solve the different professional practice situations that arise throughout the program. For this purpose educators will be assisted by an innovative interactive video system developed by recognized experts in the field of the Marketing and Advertising of an Educational Project, with extensive teaching experience.
Increase your decision-making confidence by updating your knowledge with this postgraduate diploma"
Take the opportunity to learn about the latest advances in Marketing and Advertising of an Educational Project and improve your students’ education"
Objectives
The program in Marketing and Advertising of an Educational Project is oriented to facilitate the performance of the professional dedicated to working with students in the field of management and teaching.
This program is oriented so that you can update your knowledge in Marketing and Advertising of an Educational Project, with the use of the latest educational technology, to contribute with quality and confidence to the decision-making and monitoring of these students”
General Objectives
- Know the most important elements of the educational project
- Specialize people in the educational field in order to improve the educational projects they use, or to develop an innovative project of their own creation or based on evidence
- Study each of the phases of programming and implementation of an educational project
- Analyze the essential factors to be taken into account in the programming and implementation of an educational project
- Get a global view of the whole process and not just a biased position
- Understand the role of each of the educational agents in each phase of the programming and implementation of the educational project
- Delve into the essential success factors of the educational project
- Become an expert to lead or participate in a quality educational project
- Help students develop the necessary skills for programming and implementing educational projects
- Provide students with the necessary tools for the creation of their own innovative educational project
Specific Objectives
Module 1. Introduction to the Educational Project
- Understand the concept of an educational project
- Study the most popular approaches to educational projects
- Understanding the start-up of innovative educational projects
- Analyze the purpose of educational projects
- Determine the learning objectives and the process to reach them
- Evaluate possible centers where the educational project can be implemented
- Understanding which factors are key in the programming and implementation of educational projects
- Learn which agents are involved in the process of programming and implementing educational projects
Module 2. Leadership, Direction and Management of the Educational Project
- Study the scope of the educational project
- Understand the personal resources necessary for the programming and implementation of a quality educational project
- Determine the economic factors necessary for the viability of the educational project
- Consider the importance of transparency in an educational project
- Investigate the necessary involvement of each of the educational agents
Module 3. Planning and Financial Management of Educational Projects
- Understand the most important educational marketing terms
- Know the basic aspects necessary for efficient advertising of an educational project
- Discover the need for marketing in the implementation of an educational project in a center
- Analyze the commercial planning process
- Learn the necessary phases for the analysis, establishment of objectives, design of strategies and evaluation related to the marketing area of the educational project
- Research market and customer segmentation
- Identify customer needs to design an effective and realistic marketing plan
- Develop the appropriate techniques for positioning and building the personal brand
Module 4. Marketing and Advertising of an Educational Project
- Delve into advertising creativity in educational projects
- Learn how to create advertisements in the digital environment
- Analyze all necessary areas in the field of marketing and advertising as they relate to educational offerings
- Discover the most important social networks to be used in the marketing and advertising of the educational project
- Know the process of using each one of them to reach optimum efficiency
- Investigate the phases of development of advertising campaigns of the educational project
- Learn how to create and manage marketing strategies for service companies
- Understand all the necessary areas related to marketing strategies
- Analyze the process of evaluating the profitability of campaigns
A unique specialization program that will allow you to acquire advanced training in this field"
Postgraduate Diploma in Marketing and Advertising of an Educational Project
Marketing and advertising are essential components in the success of any educational project. In an increasingly competitive world, it is crucial to stand out and effectively communicate the value and benefits of our educational proposal. For this reason, TECH Technological University has developed its Postgraduate Diploma in Marketing and Advertising of an Educational Project. An online postgraduate course created with the highest academic standards that will complement your studies in a dynamic and flexible way. In the syllabus, carefully designed by a team of experts, you will find relevant aspects such as the most effective strategies and techniques to promote products and services. Through the curriculum, you will learn to identify and understand your target audience, and develop advertising campaigns that connect emotionally with them. In addition, you will develop key skills such as creativity, problem solving and strategic decision making. These experiences will prepare you to face real industry challenges and excel as a marketing and advertising professional.
Be an expert in marketing and advertising
This complete TECH program is an investment in your professional future, as it will allow you to differentiate yourself and stand out in the job market. You will obtain a university certificate endorsed by a prestigious institution, which will allow you to access new job opportunities and promotions within your company. You will also have the flexibility and convenience of an online program that will allow you to adapt your learning to your needs and schedule. Here, we have ensured that we have a team of professional experts in the field, who will teach the classes online, offering an interactive and enriching learning experience. In addition, the program includes case studies and exercises that will allow you to apply the knowledge acquired in real situations, which will help you consolidate and strengthen your academic preparation. By instructing yourself with this program, you will master key tools and platforms such as SEO, SEM, social media and content marketing, which will allow you to create effective strategies in today's digital environment.