Certificate
The world's largest faculty of education”
Description
The techniques and discoveries of neuropsychology applied to teaching. An invaluable tool for the teaching professional"
This Postgraduate Certificate in Neuromarketing offers a broad and complete vision of the complex world of neurosciences from an applied perspective. Starting from the biological bases and the techniques of Neuro-Imaging, the different practical approaches existing in this discipline are collected.
In this program, the teaching professional will learn to understand and interpret neurosciences in order to apply them to their teaching experience.
During the training, two types of neuropsychological programs will be dealt with: the eminently biological ones focused on the neuronal bases and genetics of the brain, and the exclusively clinical programs, where the problems associated with pathologies affecting the brain and neurodegenerative diseases are studied in depth. This double vision allows a better understanding of the functioning of neurosciences from different fields, so that the professional can have different options for its application.
This Postgraduate Certificate addresses the new branches of neuroscience that are currently under development, both theoretical and applied, Neuro-Marketing and Neuro-Education and introduces the new branches that in a few years will be demanded by different sectors, such as Neuro-Economics or Neuro-Leadership. These insurgent areas have not yet been included in the usual educational programs which makes this Postgraduate Certificate in Neuromarketing a unique training opportunity that will prepare you in a very unique way.
Students will have access to the latest advances in neurosciences with the most complete theoretical contents and through a developed learning system supported by practice. Thus, at the end of their specialization, they will be able to apply everything they have learned in their work.
A complete program in which you will acquire extensive theoretical and practical knowledge that will improve your skills in the performance of your position.
Un completo y bien desarrollado programa educativo que incluye los avances más notorios en la rama del Neuromarketing aplicado al desarrollo personal”
This postgraduate certificate in Neuromarketing is the most comprehensive and up-to-date program on the market. The most important features include:
- More than 75 practical cases presented by experts in Neuromarketing
- The graphic, schematic, and eminently practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
- New developments in Neuromarketing
- It contains practical exercises where the self-evaluation process can be carried out to improve learning
- With a special emphasis on innovative methodologies in Neuromarketing
- All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignmentsv
- Availability of content from any device, fixed or portable, with an Internet connection
Neuromarketing processes will reveal to you the deep motives of human behavior as applied to the classroom and how to intervene in them in a positive way"
The program is taught by professionals with extensive experience in the field of Neurosciences for teachers, as well as recognized specialists in this area, belonging to reference societies and prestigious universities.
Thanks to its multimedia content, developed with the latest educational technology, the professional will enjoy situated and contextual learning. In other words, a simulated environment that will provide immersive learning, programmed to train you for real situations.
The design of this program is based on Problem-Based Learning, through which the student must try to solve different professional practice situations. This will be done with the help of an innovative interactive video system, one of the most advanced in the educational market.
Increase your decision-making confidence by updating your knowledge through this postgraduate certificate"
Through PBL the teacher will learn the real way to apply the concepts learned, in real situations and in a highly effective immersive learning"
Objectives
This program was created to train teachers in the application of neurosciences in the development of their work in the classroom, incorporating new forms of approach to their task as educators. A high-level qualitative leap that will allow you to be at the forefront of education.
The evolution of the brain, from infant to adult brain, in terms of decision making, with an instrumental approach"
General Objectives
- Update the knowledge on neurosciences in their different fields of application, from the clinical, educational or social area
- Increase the quality of the teaching professional's praxis in their performancev
- Introduce the teacher to the vast world of neurosciences from a practical perspective
- Know the different disciplines involved in the study of the brain in relation to human behavior and its possibilities
- Learn to use the tools used in Neuroscience research and practice
- Develop skills and abilities in emotional development in the classroom
- Direct the student towards continuing education and research
Specific Objectives
- Learn the formation of the nervous system
- Understand the types of neuronsv
- Identify brain hemispheres and lobes
- Differentiate between localizationism and brain functionalism
- Discover the undifferentiated neurons
- Understand programmed neural death
- Recognise interneuronal electrical communication
- Determine the role of myelin in neurons
- Understand interneuronal chemical communication
- Classify neurohormones and their functions
- Differentiate between age and neuronal plasticity
- Discover neuronal development
- Learn the peculiarities of the human brain
- Unravel the left brain
- Explore the white matterv
- Recognize gender differences at the neural level
- Classify hemispheric functions
- Understand invasive techniques
- Recognize non-invasive techniques
- Discover what The Papez circuit is
- Explore the limbic brain
- Analyze the amygdala and positive emotion
- Understand the function of the amygdala and negative emotion
- Recognize the intensity of emotion
- Determine the affective value of emotion
Take the opportunity and take the step to get up-to-date on the latest developments in Neuromarketing”
Postgraduate Certificate in Neuromarketing
Neuroscience is a branch of science that offers multiple possibilities in its study and applications. Because of this, a significant number of disciplines from various areas of knowledge have used its principles to guide, develop and advance their research processes. Moreover, the approach from the neural level experience that they have had has helped to understand, design and implement better work methodologies in different professions. Given that their contribution is indisputable, as it can even be reflected in the clinical, educational and social sector, at TECH Technological University we consider it necessary to promote specialized education applying neuroscience as a basis, for this reason we developed this Postgraduate Certificate in Neuromarketing, a program that will allow you to complement your job skills with the acquisition of new knowledge and skills.
Expand your knowledge in applied neuroscience
This program aims to update the knowledge of professionals in the methods of research and practice of neuroscience so that they can be applied to their discipline. For the case of marketing, neuroscience has positioned itself as a tool that allows understanding and studying human behavior in reference to their patterns in the market. This way, with this program you will be able to review the functioning of the brain when making decisions, specifically in the role of the consumer, and the way in which social behavior is subject to different factors, such as age, gender, among others. Likewise, through case studies, neuromarketing evaluation techniques will be reviewed, whether they are invasive or not, and their successes and failures in the sector.
Get certified in the largest digital university in the world
Committed to quality education and aware of the value of content and updated information, TECH Technological University offers this program to acquire and hone your skills as a professional. Our educational methods will be able to provide you with techniques, strategies and resources that will enhance your work performance. With the most complete and updated scientific programs in the educational sector, unique methodologies focused on online learning and the hand of Postgraduate Certificates in the area, this Postgraduate Certificate in Neuromarketing stands out as a new, complete and effective opportunity for all those interested in neuroscience.