This postgraduate certificate in Marketing and Advertising of an Educational Project generates a sense of confidence in the performance of your profession, which will help you to grow personally and professionally"

Failure to take into account this important area will mean that the project lacks sufficient financial backing to be implemented efficiently in the center, or to last over time. That is to say, without a detailed and expert study on this subject, we will have tried to constantly water a plant that lacks sufficient roots for its potential development.

Therefore, in this ninth module, we will go into the planning and financial management of educational projects, starting with a situational analysis and taking into account the educational problems. After an introduction to this field, which will help students facing this important project field for the first time, analyze the financial structure and educational market research, it continues with expert research on projection and cost estimation techniques, the economic background of technical study and sizing, location decisions and organizational economic effects, the legal framework and project investments, and project benefits and cash flow construction. Finally, project evaluation criteria and discount rate will be addressed, ending with a risk and sensitivity analysis.

After studying each and every phase of the programming and implementation of educational projects, and having studied in depth the most important areas of integration and influence in the whole process, it is important to analyze one last area that is usually forgotten in this type of projects, or that is usually led by personnel who are not experts in the subject.

So, finally, this postgraduate certificate with the proper study of marketing and advertising focused on educational projects. A good project must be sold and advertised properly to be known and can achieve wider and deeper objectives.

Therefore, we will begin with an introduction to marketing that will allow students who do not know this field of action to understand the whole structure and learn from the basics in the most important factors of influence. We will continue studying business planning, market and customer segmentation, positioning and building the personal brand, advertising creativity and the new form of communication in the company.

Update your knowledge through the postgraduate certificate in Marketing and Advertising of an Educational Project”

The postgraduate certificate in Marketing and Advertising of an Educational Project contains the most complete and up-to-date educational program on the market. The most important features include:

• Development of case studies presented by experts in educational innovation, school management and marketing
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on school management and educational innovation
• It contains practical exercises where the self assessment process can be carried out to improve learning
• With special emphasis on innovative methodologies in school management and educational innovation
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate certificate may be the best investment you can make when selecting a refresher program for two reasons: in addition to updating your knowledge in the Marketing and Advertising of an Educational Project, you will obtain a postgraduate certificate from TECH Technological University"

Its teaching staff includes professionals belonging to the field of educational center management, educational innovation and educational marketing, who contribute their work experience to this program, as well as recognized specialists belonging to prestigious reference societies and universities.

The multimedia content developed with the latest educational technology will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program to learn in real situations.

This program is designed around Problem-Based Learning, whereby the educators must try to solve the different professional practice situations that arise throughout the postgraduate certificate. To this end, the educator will be assisted by an innovative interactive video system created by recognized experts in the field of educational center management, educational innovation and educational marketing with extensive teaching experience.

Increase your decision-making confidence by updating your knowledge through this postgraduate certificate"

Take the opportunity to learn about the latest advances in Marketing and Advertising of an Educational Project and improve your students’ education"

The postgraduate certificate in Marketing and Advertising of an Educational Project is oriented to facilitate the performance of the professional dedicated to working with students related to the educational field.

This postgraduate certificate is oriented so that you can update your knowledge in Marketing and Advertising of an Educational Project, with the use of the latest educational technology, to contribute with quality and confidence to the decision making and monitoring of these students"

General Objectives

• Know the most important elements of the educational project
• Specialize people in the educational field in order to improve the educational projects they use, or to develop an innovative project of their own creation or based on evidence
• Study each of the phases of programming and implementation of an educational project
• Analyze the essential factors to be taken into account in the programming and implementation of an educational project
• Get a global view of the whole process and not just a biased position
• Understand the role of each of the educational agents in each phase of the programming and implementation of the educational project
• Delve into the essential success factors of the educational project
• Become an expert to lead or participate in a quality educational project
• Help students develop the necessary skills for programming and implementing educational projects
• Provide students with the necessary tools for the creation of their own innovative educational project

Specific Objectives

• Know all the necessary aspects of planning and economic-financial management required for the programming and implementation of educational projects
• Study the process of situational analysis of the center
• Inquire about the economic aspect depending on the type of project
• Learn the terms and processes necessary to conduct an efficient and realistic educational market study
• Develop a commercial strategy in line with the project's programming objectives
• Research on the most appropriate project projection and cost estimation techniques
• Discover the importance of the economic background of the technical study
• Know the steps for determining and optimizing project size
• Learning the localization decision making process
• Understand the organizational economic effects that influence the programming and implementation of educational projects
• Analyze the benefits of the project and the need for cash flow construction
• Inquire about the most important evaluation criteria for an educational project
• Assimilate the process of risk and sensitivity analysis in the programming and implementation of educational projects
• Understand the most important educational marketing terms
• Know the basic aspects necessary for efficient advertising of an educational project
• Discover the need for marketing in the implementation of an educational project in a center
• Analyze the commercial planning process
• Learn the necessary phases for the analysis, establishment of objectives, design of strategies and evaluation related to the marketing area of the educational project
• Research market and customer segmentation
• Identify customer needs to design an effective and realistic marketing plan
• Develop the appropriate techniques for positioning and building the personal brand
• Delve into advertising creativity in educational projects
• Learn how to create advertisements in the digital environment
• Analyze all necessary areas in the field of marketing and advertising as they relate to educational offerings
• Discover the most important social networks to be used in the marketing and advertising of the educational project
• Know the process of using each one of them to reach optimum efficiency
• Investigate the phases of development of advertising campaigns of the educational project
• Learn how to create and manage marketing strategies for service companies
• Understand all the necessary areas related to marketing strategies
• Analyze the process of evaluating the profitability of campaigns

A unique specialization program that will allow you to acquire advanced training in this field"