Creativity is carving out a niche in the business world with the emergence of new companies that demand a specific professional profile with extensive technological skills" 

Changes in society are leading to economic and business innovations, allowing the emergence of new professions that occupy a new niche within the market. Traditionally, creativity and management have been conceived of as opposing disciplines. Today, however, creativity and innovation have become the main drivers of economic progress, alongside technology. This reality demands new professional roles focused on the smooth and effective management of the so-called creative industries, with the latest tools.

With this program, the student will master all the necessary concepts for Creative Business Management. The program does not only focus on the management of the arts, but aims to provide the tools to analyze the economic, social and cultural contexts in which creative industries are developed and transformed today. The program is designed to achieve this by equipping professionals with skills for market research, strategic vision, digital methodologies, and co-creation.

In order to meet this demand for highly qualified professionals in the sector, TECH offers this highly specialized program tailored to the needs of creative businesses. This 100% online professional master’s degree will allow students to allocate their own study time, without being conditioned by fixed schedules or needing move to another physical location, having access to all the contents at any time of the day, and being able to balance their academic life with their professional and personal commitments.

New technologies have led to the emergence of increasingly creative companies that demand professionals with strong digital skills" 

This Creative Business Management contains the most complete and up-to-date educational program on the market. The most important features include:

• The examination of case studies presented by experts in Creative Business Management
• Graphic, schematic, and practical contents which provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be carried out to improve learning
• Special emphasis on innovative methodologies in Creative Business Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Specialize in Creative Business Management and enter a booming sector" 

The teaching staff is made up of design professionals who bring their professional experience to this program, as well as renowned specialists from prestigious societies and universities. 

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning. aIn other words, a simulated environment that will provide immersive studies designed to prepare them for real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.  

The multitude of case studies offered by TECH in this professional master’s degree will be very useful for effective learning in this field"

This program has state-of-the-art a 100% online format so that you can combine your study time with the rest of your daily commitments"

The Creative Business Management is a program aimed at design professionals who want to obtain advanced skills for the management of all the new creative businesses that have emerged in recent years, aided by the advance of new technologies. Undoubtedly, this is a brand-new field that requires high-level professionals in order to achieve desired results.  

Specialize in the Creative Business Management and offer superior expertise to the companies you work for" 

General Objectives

• Obtain useful knowledge and skills for the development and application of original ideas in personal and professional work
• Understand how creativity and innovation have become the drivers of the economy
• Solve problems in innovative environments and interdisciplinary contexts within the ambit of creativity management
• Share knowledge with others, making informed judgements and demonstrating sound reasoning, based on the information available in each case
• Know how to manage the process of creation and implementation of novel ideas on a given topic
• Acquire specific knowledge for the management of companies and organizations in the new context of the Creative Industries
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
• Acquire the necessary skills to develop and evolve a professional profile in both business and entrepreneurial environments
• Gain knowledge to manage companies and organizations in the new context of creative industries
• Organize and plan tasks, using available resources in order to deal with them in precise time frames
• Use new information and communication technologies as tools for training and exchange of experiences in the field of study
• Develop both written and oral communication skills, as well as the ability to make effective professional presentations in daily practice
• Acquire skills for market research, strategic vision, digital and co-creation methodologies

Specific Objectives 

Module 1. New Creative Industries

• Get acquainted with the new Creative Industries
• Examine the economic importance of Creative Industries
• Study visual and performing arts in depth
• Obtain an in-depth knowledge of historical, natural and cultural heritage

Module 2. Protection of Creative and Intangible Products in Today's Marketplace

• Build knowledge of regulations affecting creative and intangible products, such as intellectual and industrial property or advertising law
• Apply the standards studied to daily work as a manager of creative companies

Module 3. Economic and Financial Management of Creative Companies

• Understand the financial structure of a creative company
• Have sufficient knowledge to carry out the accounting and financial management of a creative company
• Understand how investments should be made in this sector
• Know how to price products in the creative industry

Module 4. Future Thinking How to Transform Today from Tomorrow

• Gain in-depth knowledge of Futures Thinking methodology
• Understand the signals that indicate that a change in the way of working should take place
• Understand what the future may look like in order to anticipate and create innovative strategies that favor company growth
• Think about sustainability as an objective to be achieved through all proposed actions

Module 5. Consumer or User Management in Creative Businesses

• Know about the new trends in consumer purchasing methods
• Understand that the customer has to be at the center of all company strategies
• Apply Design Thinking techniques and tools
• Apply different research resources and techniques

Module 6. Creative Branding: Communication and Management of Creative Brands

• Understand the process of brand creation and evolution
• Know how the graphic identity of the brand should be created
• Know the main communication techniques and tools
• Be able to perform the company Briefing

Module 7. Leadership and Innovation in Creative Industries

• Apply creative resources for the development of the company
• Understand innovation as an essential part of any creative company
• Understand the obstacles to innovation in the creative industry
• Be able to lead an innovation strategy in the company

Module 8. Digital Transformation in the Creative Industry

• Know how to carry out digital transformation in creative companies
• Understand the impacts of the fourth industrial revolution
• Apply big data concepts and strategies to the creative enterprise
• Apply Blockchain technology

Module 9. New Digital Marketing Strategies

• Apply Digital Marketing tools, taking into account the target audience of the messages
• Perform web analytics that provide the company with information to direct its advertising strategy
• Use social networks as Marketing and advertising tools
• Apply Inbound Marketing tools

Module 10. Entrepreneurship in the Creative Industries

• Be able to carry out entrepreneurial projects in creative industries
• Develop appropriate leadership skills
• Know how to identify market opportunities
• Apply idea generation tools, such as Brainstorming

A state-of-the-art program for professionals who want to achieve professional excellence”