Integrate state-of-the-art aesthetic treatments into your dental clinic and make your commercial offer much more attractive to different audiences with this postgraduate diploma from TECH Technological University" 

Within medicine, one of the fastest growing specialties is Aesthetics. As a result, more and more healthcare professionals are seeking to enter this field, and dentists are no exception. However, for these professionals, it is not enough to know how to apply treatments correctly and safely, they also need to know how to integrate these services into their dental services in a cost-effective and efficient manner. With this need in  mind, TECH presents this postgraduate diploma in which Aesthetic Medicine will be contextualized first, analyzing its evolution and the relevance it has acquired in recent times, since in order to know a subject in depth it is important to know where it comes from and where it is going.

With this context in mind, the program addresses issues related to the administration and management of a clinic, without which it would not be possible to implement all those services related not only to Dentistry, but also to Aesthetic Medicine.

On the other hand, and in relation to commercial management itself, the program will review the internal analysis of a company of these characteristics, trying to generate with this analysis the necessary strategies for the optimization and expansion of the current and future business model. At the same time, the Canvas Model will be explained as a tool to analyze and create business models in a simplified way.

In the same way, the different sales techniques, the different types that exist and are applicable to the dental sector (always focused on the aesthetic field), the difference between customer acquisition and recurrence, and the importance of the user experience in each of the phases will be discussed in depth.

All this knowledge will give the professional a much clearer and realistic vision of the Management and Integration of Aesthetic Services in the Dental Clinic. All this, in an online format which is 100% compatible with other work and/or personal commitments. 

Make your clinic a benchmark for quality care, services and results and amplify your opportunities by adding highly demanded procedures to your portfolio"

This postgraduate diploma in Aesthetic Medicine in the Dental Clinic contains the most complete and up-to-date scientific program on the market. The most important features include:

• Practical cases presented by experts in Aesthetic Medicine applied to Dentistry
• The graphic, schematic, and eminently practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies for the use of Aesthetic Treatments in Dentistry
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Access to content from any fixed or portable device with an Internet connection

You will become a top professional not only for your ability to administer aesthetic treatments, but for your great skills in becoming the leader of a successful dental practice"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

A program that stands out for its 100% online methodology and for the quality of its expert teaching staff who have years of experience in the sector"

Not only will you learn about the economic management of the clinic, but also about sales techniques, marketing actions and social media management in relation to this sector"

In a society where image is everything, more and more people are focusing on achieving a near-perfect facial aesthetic. And, for this, the integration of Aesthetic Medicine and Dentistry is vital. For this reason, this program aims to offer dentists an academic space where they can learn about the latest developments in the management of a dental clinic that offers aesthetic services: from the creation of the business model to the implementation of the most appropriate marketing plan.

Welcome to the academic program that will help you get one step closer to achieving your career goals"

General objectives

• Know the business structure of the dental clinic from different angles, in order to optimize the necessary resources in the search for maximum profitability of the business
• Be able to replicate models that are profitable and discard those that represent a business deficit
• Understand the power of communication and marketing in attracting, retaining and promoting existing and future customers

Specific objectives

Module 1. Aesthetic Medicine

• Have general knowledge of the combination of the dental clinic and the aesthetic clinic
• Know the different technological tools necessary to carry out aesthetic interventions in dentistry
• Know human aspects related to patients
• Understand the protocols to be followed in different circumstances
• Know how to carry out administration and accounting tasks in a clinic

Module 2. Techniques for the Creation, Development and Execution of Commercial Management, Marketing and Social Media

• Perform an analysis of the business possibilities, of the macro market environment and be able to land on a micro analysis that allows the optimization of existing resources to materialize them in an increase of the clinic's operating activity and monthly turnover
• Learn how to use the Canvas Model in depth
• Carry out competitive strategies in a booming sector, and other growth strategies so that the business grows in density and scale simultaneously
• Learn various selling techniques
• Understand the importance of sales, attraction and recurrence
• Acquire the knowledge to understand why digital marketing allows you to connect with your target audience, making the lowest possible investment and achieving the greatest possible reach
• Demystify the taboos generated by aesthetic treatments and integrate them as beauty treatments, using social networks as the main channel
• Acquire the necessary skills to create quality content, using social networks as the main tool to promote your work
• Develop effective and credible communication actions that will give reputation to the medical-aesthetic work

Module 3. Aesthetic Medicine Applied to Dentistry

• Perform an analysis of the patients' features at a macro-aesthetic level, such as facial proportions and their measurement according to the different facial patterns
• Analyze the facial profile knowing the different measurement parameters in order to make a better diagnosis and treatment
• Analyze the mini aesthetics of the smile
• Learn the aesthetic parameters of both incisors at rest, gingival exposure in smile and gingival width
• Study the micro aesthetics in the details of each tooth, knowing the shape and contour that each tooth should have
• Analyze the shape and texture of the gingiva, the correct positioning of the teeth and its impact on the aesthetics of the smile
• Analyze the impact of different dental malocclusions on facial aesthetics

If you want to start your own dental practice, but have no experience in the business world, don't worry. This postgraduate diploma will provide you with everything you need to know to achieve success in commercial management"