Immerse yourself in an agency specialized in Political Marketing and integrate in your daily professional performance the best strategies in institutional communication”

The presence of politicians and the parties to which they belong on the Internet, especially on social networks, has led to the establishment of communication campaigns of such intensity that each publication seeks to attract new voters and mobilize the electorate. A new form of political management and action in response, at times, to online requests from citizens. 

A new paradigm must be mastered by any professional who wishes to direct the Marketing and Political Communication strategy of any ruler or political organization. For this reason, TECH has created this Internship program, which offers a stay in a leading communication company in this field.  

It consists of 3 intensive weeks, where the professional will be able to improve their Soft Skills and management skills, with the help of real experts in this field, who perfectly master the communicative language in the political field, the planning of institutional communication or crisis management in this area. All this will also enhance your skills, which will lead you to hold positions of greater responsibility in political parties, agencies, and any other institution related to this exciting area of work.  

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences”

The Internship program in Marketing and Political Communications Management is designed to provide students with the necessary tools to face the challenge of creating a strategic marketing and political communication plan that includes not only the ethical issues in the political proposal but also the channels to be used, the message and the chosen guidelines. A goal that, in only 3 weeks of intensive practice, the student will be able to achieve.

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology”

General Objectives

• Master the latest techniques used in the digital field for the management of political communication
• Incorporate the methods used in Political Marketing by the best specialists in this field into daily work
• Boost leadership and communication competencies and skills in the Marketing and Political Communication department

Specific Objective

• Better coordinate and organize the tasks and functions of the political organization, identify processes, develop procedures and technical instructions and conduct follow-up audits
• Establish a Social Media Plan to be applied in the digital environment
• Applying the most dynamic techniques and tools of political coaching 
• Learn about the benefits of Social Marketing 
• Understand the latest trends and methodology to know more and better the electoral market 
• Elaborate an electoral program or local, municipal, regional or other government program 
• Communicate better verbally and non-verbally 
• Innovate in the creation of content to inform the electorate through the development of the political content plan
• Learn about the main platforms for citizen interaction, as well as the most relevant tools to work on Digital Political Marketing 
• Understand how to perform web analytics and digital metrics 
• Analyze the electoral debate and meetings with voters 
• Determine the action plan for an election and post-election campaign 
• Analyze communication in democracies and to know what digital democracy is
• Develop institutional communication strategies 

A unique training experience, key and decisive to boost your professional development”