A 100% online postgraduate certificate that will lead you in a short time to obtain the keys to Brand Building and Personal Branding" 

In today's digital era, Personal Branding has become an indispensable tool to stand out in any professional field. An environment where it is necessary not only to master the communication channels, but also the most appropriate strategies for each one and the objectives set.  

In this context, the communication professional takes on special relevance given his or her communication skills and ability to design actions with quality content. For this reason, there is a growing demand for this profile by both prestigious professionals and companies. Faced with this reality, this 6-week TECH Technological University postgraduate certificate in Brand Building and Personal Branding is born. 

An ideal academic option for those seeking to enhance their career in this sector through a postgraduate certificate that consists of the best didactic material, designed by specialists in the areas of Communication, Public Relations and Marketing. Thus, students will acquire key communication and networking skills, deepen their understanding of digital identity and corporate reputation management, and learn about the prevention and management of offline and online crises for personal brands, among others. 

In addition, thanks to the Relearning system, based on the reiteration of content, the graduate will not have to invest a large number of hours in studying, focusing on the most important concepts throughout the 6 weeks of this program.  

An unparalleled opportunity to obtain quality education through a flexible pedagogical approach. Students only need a digital device with an Internet connection to view the content of this cutting-edge postgraduate certificate at any time of the day.  

Raise the digital reputation of professionals in the main communication channels thanks to this postgraduate certificate"

 

This postgraduate certificate in Brand Building and Personal Branding contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Public Relations
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where to carry out the self-assessment process to improve learning Practical exercises where to carry out the self-assessment process to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, discussion forums on controversial issues and individual reflection assignments Theoretical lessons, questions to the expert, discussion forums on controversial issues and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Delve into how to manage your digital identity and corporate reputation in the digital age"

 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.  

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

An academic option that adapts to you and therefore offers you the possibility of self-managing your study time"

He elaborates proposals for Personal Brand Building in different sectors and with the maximum guarantee of success. Enroll now"

The main purpose of this program in Personal Branding is to equip students with the tools and skills necessary to design a solid and effective personal branding strategy. Throughout this postgraduate certificate, graduates will receive effective teaching that will enable them to create a customized strategy that is adapted to the specific needs of clients and their objectives. The postgraduate certificate will also help them develop communication and networking skills to successfully position a personal brand. 

Get practical and effective tools to design a personalized personal branding strategy tailored to your clients' objectives and needs"

 

General Objectives

• Identify and define the main elements to effectively develop and manage a personal brand 
• Discover the elements that will help you work on your personal brand identity and achieve coherence 
• Work in depth on the strategic elements that will form the basis of your messages and personal story 
• Develop the message in its different rational and emotional forms 
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

• Develop the design of a Digital Identity strategy to help project an image consistent with brand values
• Identify the journey of the personal brand in order to have a global vision of all its phases
• Communicating a coherent and positive Digital Identity 
• Develop the skills and competencies necessary for personal brand management
• Carry out a strategy of online and offline actions for the monetization of the personal brand
• Establish a strategy to maintain a positive corporate reputation and know how to manage a reputation crisis 
• Identify the need for innovation, maintenance and updating of the personal brand on a constant basis and know the tools to achieve it

Position your clients' personal brand in today's digital ecosystem thanks to this university degree”