In this Postgraduate certificate in Corporate Identity, you will learn how to express the brand values of a company, making them stand out from the rest” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The content of this Postgraduate certificate in Corporate Identity has been elaborated taking into account the needs of the student focused on Corporate Identity advertising, analyzing the behavior of the brand and projecting its values. In this way, the professional delves into the design aspects involved in the promotion of a brand. As a result, they will master some key issues to achieve the conceptualization of a successful idea.  

With this TECH Postgraduate certificate, you will deepen your knowledge in the analysis of brand values and project them in an appropriate way to the public" 

Syllabus

The Postgraduate certificate in Corporate Identity of TECH Global University is an intensive program that prepares students to enter the field of advertising through Corporate Identity. 

Through this complete Postgraduate certificate, the students will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow them to make decisions, facing the business challenges that the scenario presents thanks to fresh and innovative ideas in line with cultural manifestations. 

Throughout 150 hours of preparation, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile. 

In this way, the Postgraduate certificate focuses on the fundamental aspects of the advertising base that is present today, through a curriculum designed to specialize professionals with a strategic and oriental approach to this sector from an international and innovative perspective. 

Therefore, this program is designed for students, focused on their professional improvement, preparing them to achieve excellence in a creative and strategic field, through innovative content based on the latest trends supported by the best educational methodology, which will provide them with the skills to develop efficiently in this field. 

This Postgraduate certificate is developed over 6 week and is divided into 1 module: 

Module 1. Corporate Identity

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Corporate Identity completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Corporate Identity

1.1. The Importance of Image in Businesses   

1.1.1. What is Corporate Image?  
1.1.2. Differences between Corporate Identity and Corporate Image  
1.1.3. Where can the Corporate Image be Manifested?  
1.1.4. Corporate Image Change Situations. Why Achieve a Good Corporate Image? 

1.2. Research Techniques in Corporate Image  

1.2.1. Introduction  
1.2.2. The study of the Company's Image  
1.2.3. Corporate Image Research Techniques  
1.2.4. Qualitative Image Study Techniques  
1.2.5. Types of Quantitative Techniques  

1.3. Image Audit and Strategy  

1.3.1. What is Image Audit?  
1.3.2. Guidelines  
1.3.3. Audit Methodology  
1.3.4. Strategic Planning

1.4. Corporate Culture  

1.4.1. What is Corporate Culture?  
1.4.2. Factors Involved in Corporate Culture  
1.4.3. Functions of Corporate Culture  
1.4.4. Types of Corporate Culture  

1.5. Corporate Social Responsibility and Corporate Reputation  

1.5.1. CSR: Concept and Application of the Company  
1.5.2. Guidelines for Integrating CSR into Businesses  
1.5.3. CSR Communication  
1.5.4. Corporate Reputation  

1.6. Corporate Visual Identity and Naming  

1.6.1. Corporate Visual Identity Strategies 
1.6.2. Basic Elements  
1.6.3. Basic Principles  
1.6.4. Preparation of the Manual  
1.6.5. The Naming  

1.7. Brand Image and Positioning  

1.7.1. The Origins of Trademarks  
1.7.2. What is a Brand?  
1.7.3. The Need to Build a Brand  
1.7.4. Brand Image and Positioning  
1.7.5. The Value of Brands 

1.8. Image Management through Crisis Communication  

1.8.1. Strategic Communication Plan  
1.8.2. When it all Goes Wrong: Crisis Communication  
1.8.3. Cases  

1.9. The Influence of Promotions on Corporate Image  

1.9.1. The New Advertising Industry Landscape  
1.9.2. The Marketing Promotion  
1.9.3. Features  
1.9.4. Dangers  
1.9.5. Promotional Types and Techniques  

1.10. Distribution and Image of the Point of Sale

1.10.1. The Main Players in Commercial Distribution 
1.10.2. The Image of Retail Distribution Companies through Positioning 
1.10.3. Through its Name and Logo  

Master the influence of promotions on corporate image and you will succeed in the promotional area of Marketing”