The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practicing active listening and being self-critical of their work"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

This specific program on Sports Marketing, Communication and Organizations aims to offer students a complete agenda on all aspects related to these issues that will add value to their CV. In this way, at the end of the program, the student will be able to manage the marketing and communication departments of any entity of this type, achieving a greater impact of their strategies among the public. 

A very complete syllabus that will open the doors to the management of sports entities" 

Syllabus

This program on Sports Marketing, Communication and Organizations of TECH Global University aims to offer specialized knowledge to students who wish to blend their passion with their profession and develop successfully in the management of sports entities. 

For this purpose, a very complete study plan is proposed, divided into 4 modules in which the student will find all the information related to the strategic planning of sports organizations, marketing and communication, event organization or leadership and personnel management. Essential questions for those who wish to open a niche in this area of work. 

Consequently, at the end of the program, the student will be able to join the most reputable communication and marketing departments in the sector, or even manage large sports teams. Therefore, with effort and perseverance, they will reach a level of specialization that will place them among the top references in this world. 

A plan designed with the student in mind, which is why it is offered in a 100% online format. In this way, they will be able to balance it with the rest of their daily obligations, studying at their own pace, according to their needs and from wherever they choose. 

 This program takes place over 6 months and is divided into 4 modules: 

Module 1. Strategic Planning in Sports Organizations
Module 2. Marketing and Communication in Sports
Module 3. Organization of Sports Events
Module 4. Leadership and People Management in Sports

Where, When and How is it Taught?

TECH offers the possibility of taking this program completely online. Over the course of the 6 months, the student will be able to access all the contents of this program at any time, allowing them to self-manage their study time. 

Module 1. Strategic Planning in Sports Organizations

1.1. Introduction to Strategic Planning and Analysis in Professional Sport
1.2. Purchase and Sale of Sports Entities
1.3. Soccer Club Management
1.4. Structure and Sports Planning
1.5. Business Development and Operation of Stadiums
1.6. Brand Development and Commercial Rights
1.7. TV Rights
1.8. Internationalization of Sports Entities
1.9. Holding Companies and Investment Funds
1.10. Practical Business Models

Module 2. Marketing and Communication in Sports

2.1. Introduction to Sports Marketing
2.2. Marketing Plan
2.3. Branding and Brand Development
2.4. Sports Sponsorship
2.5. Ambush Marketing
2.6. Communication in Sport
2.7. Digital Marketing and Sports
2.8. Specialization in Women Sports
2.9. Sports Marketing and Other Areas
2.10. Trends in Sports Marketing

Module 3. Organization of Sports Events

3.1. Introduction to Sports Events 
3.2. Origin and History of Sports Events 
3.3. Management of Sports Events 
3.4. Planning as a Success Factor 
3.5. General Plan of the Sports Event 
3.6. Forms of Income 
3.7. Sponsorships 
3.8. Communication 
3.9. Sports Tourism and Local Promotion 
3.10. Success Stories of Sports Events 

Module 4. Leadership and People Management in Sports

4.1. Leadership Styles
4.2. Managerial Skills
4.3. Entrepreneurship
4.4. HR and Talent Management
4.5. Team Management
4.6. Coaching Applied in Sports
4.7. Negotiation
4.8. Conflict Resolution
4.9. Communicative Skills
4.10. Pressure Management

Specialize in sports marketing and communication and publicize your organization’s projects”