Postgraduate certificate Nursing Management Services in Society. Marketing, Communication and mHealth

Applying new technologies to the healthcare field is the great challenge of the profession. Marketing and communication techniques are being used more and more in this field, enabling a greater contact with citizens and promoting healthy habits in a more direct way. Therefore, the higher specialization of nursing managers in these tools is an added value in their resume and, above all, in the way they manage. This has led TECH Technological University to offer professionals in the sector this very complete program, thanks to which they will be able to develop the necessary skills that will allow them to innovate in their way of managing these services, becoming great references in the profession.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

With an absolutely new syllabus and the most revolutionary theoretical and practical contents in the current academic market, this program will guide students through an effective learning process adapted to their needs as nursing managers. A program that, through 10 topics, will offer a first class didactic path, oriented to the improvement of the qualification of business professionals.

Social networks will be your main tool for society to know the real work of nursing teams”

Syllabus

New technologies have reached all professional fields. New technologies have reached all professional fields. In the nursing sector, their use is becoming increasingly widespread, as there are programs that allow patients to be assisted online, but also others that help to show society the challenges faced by the profession and what their daily work is. Its importance is such that TECH Global University has designed this Postgraduate certificate in Nursing Management Services in Society. Marketing, Communication and mHealth.

A program that, throughout 150 hours of study, will show students the keys to the profession and all the resources they have at their disposal to have a closer contact with society. This factor is of great value, especially for promoting healthier lifestyles through online programs and publications.

This program has been designed to improve the education of students in a comfortable way and combining their learning with the rest of their obligations. Therefore, it is offered in a 100% online format, so that the student is the one that can choose where and when to study.

This Postgraduate certificate is held over 6 weeks and is divided into 1 module:

Module 1. Nursing Management Services in Society. Marketing, Communication and mHealth

Where, When and How is it Taught?

TECH offers you the opportunity to study this Postgraduate certificate in Nursing Management Services in Society. Marketing, Communication and mHealth completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Nursing Management Services in Society. Marketing, Communication and mHealth

1.1. Regulatory Aspects in the Management of Health Care Services
1.2. Promotion of Health and New Technologies: mHealth, Nursing Care in the Technological Advances in Healthcare
1.3. Healthcare Marketing
1.4. Technological Changes that Improve Health Care. Apps and Social Media in the Field of Health
1.5. Digital Skills in Healthcare Directors and Middle Management
1.6. Healthcare Market
1.7. Corporate Social Responsibility
1.8. Nurse Visibility: Social Networks and New Technology. Future of Nursing
1.9. The Public Profile of the Health Care Manager and Managerial Staff
1.10. The Interview Process to Apply for a Managerial Positi

Apply the main techniques of healthcare marketing and achieve a better understanding of the work of your entire team”

Teaching Objectives

The main objective of this Postgraduate certificate is to ensure that business professionals acquire a higher level of skills that will allow them to carry out their work as nursing directors with full guarantees of success. For this purpose, they are provided with specialized knowledge on Marketing, Communication and mHealth, which will be essential to carry out their work in a more innovative way, betting on the use of new technologies applied to the health field.

Develop the skills you need to become proficient with new technologies and apply them to your daily practice as a nursing director”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Nursing Management Services in Society. Marketing, Communication and mHealth will enable students to:

Analyze the theories and models on the organization and functioning of health systems, focusing on their political, social, legal, economic and organizational structures
Approach clinical management using the criteria of efficacy, efficiency, effectiveness, equity, performance and profitability, and the solution of problems through the appropriate use of information systems
Describe the principles of clinical management that allow for planning, organization, management and evaluation of a center, service or care unit
Use technological tools to provide more information to patients
Discovering the keys and benefits of healthcare Marketing
Learn how to perform well in interviews to achieve a managerial position

Postgraduate Certificate in Nursing Services Management in Society. Marketing, Communication and mHealth

At TECH Global University we are committed to continuous training and skills development in the nursing field. That is why we offer you our Postgraduate Certificate in Nursing Services Management in Society; Marketing, Communication and mHealth, designed especially for professionals looking to update and expand their knowledge in this area. Our online classes are designed so that you can access them from anywhere and at any time, allowing you to advance your studies at your own pace. In addition, our virtual platforms allow you to interact with your professors and classmates, which fosters collaborative learning and provides you with a high-quality online study experience. Do you know why TECH is considered one of the best universities in the world? Because we have a catalog of more than ten thousand academic programs, presence in multiple countries, innovative methodologies, unique academic technology and a highly qualified teaching staff; that's why you can't miss the opportunity to study with us.

Learn about Marketing, Communication, mHealth and Management for Nursing

This course aims to provide you with the knowledge you need to lead and manage nursing services in modern societies. In it, you will become familiar with the main concepts of marketing and communication in healthcare, and learn how to apply them in your daily work. In addition, we will teach you how to use the latest mobile health technology tools, known as mHealth, to improve the care you provide to your patients. This course is ideal for those professionals who are looking to specialize in nursing services management and wish to acquire up-to-date knowledge in marketing, communication and mobile health technology. Upon completion of this program, you will be prepared to apply this knowledge in your daily work and lead highly efficient and skilled nursing teams to provide quality care. Don't wait any longer to take the next step in your career - enroll in TECH and start moving toward your professional goals today!