University certificate
The world's largest school of business”
Introduction to the Program
Las técnicas más avanzadas en Corporate Communication desarrolladas en un Postgraduate certificate de impacto que lanzará tu carrera hacia los niveles de competencia más elevados”
En TECH Global University
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Innovación |
Te ofrecemos un modelo de aprendizaje en línea que combina la última tecnología educativa con el máximo rigor pedagógico. Un método único con el mayor reconocimiento internacional:
“Caso de Éxito Microsoft Europa”, por incorporar en nuestros programas el novedoso sistema de multivideo interactivo. Además, nuestro equipo recibió el “Premio Emprendedor” en el Congreso Mundial Expoelearning 2010, el evento de elearning más importante en habla hispana.
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Máxima exigencia |
Nuestro criterio de admisión no es económico. No necesitas 100.000 US$ para estudiar con nosotros. Eso sí, para titularte con TECH pondremos al límite tu inteligencia y tu capacidad para resolver problemas. Nuestro listón académico está muy alto...
65% de los alumnos de TECH finaliza sus estudios
con éxito.
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Networking |
Te ofrecemos un entorno incomparable para realizar un intercambio de conocimiento y un networking de alta calidad.
38.000 directivos formados cada año, 23 nacionalidades distintas.
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Empowerment |
Crece de la mano de las mejores empresas y profesionales de gran prestigio e influencia. Hemos desarrollado alianzas estratégicas y una valiosa red de contactos con los principales actores económicos de Europa y América.
+500 acuerdos de colaboración con las mejores empresas.
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Talento |
Te brindamos un espacio donde intercambiar ideas, experiencias y reflexiones entre ejecutivos, profesionales, emprendedores y líderes de opinión.
150.000 egresados, 400 e-seminarios anuales, 40 grupos de investigación.
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Excelencia académica |
Comparte con nosotros una experiencia única. Estudiarás en un contexto multicultural. En un programa con visión global.
+ 35 nacionalidades.
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Aprende con los mejores |
Nuestro equipo docente explica en las aulas lo que les ha llevado al éxito en sus empresas, trabajando desde un contexto real, vivo y dinámico.
+3.000 profesores, +20 nacionalidades, 53 % Phd doctorados en prestigiosas universidades.
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Capacidad Analítica |
Pero sobre todo, exploramos tu lado crítico, tu capacidad de
cuestionarte las cosas, tu competencia en resolución de problemas, tus habilidades interpersonales.
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Excelencia académica |
Ponemos a tu alcance la mejor metodología de aprendizaje online. Combinamos el método Relearning (metodología de aprendizaje de posgrado con mejor valoración internacional), junto a los case studies de la Harvard Business School. Tradición y vanguardia en un difícil equilibrio y en el contexto del más exigente itinerario formativo.
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Economía de escala |
Somos los más grandes. El grupo TECH tiene un portfolio de +1500 posgrados universitarios y en la nueva economía volumen + tecnología = precio disruptivo.
No somos los más caros. Somos los mejores. Por nuestra rigurosa metodología, por nuestra colaboración con la Harvard Business School y porque tenemos el mejor cuadro docente”
Syllabus
The structure of this Postgraduate certificate in Corporate Communication follows the most innovative educational methodology in the market, so the student is guaranteed to get the maximum benefit from all the material taught. The teaching load is reduced and manageable, as it incorporates high quality audiovisual material and eliminates the need to do a final paper.
In your future as a communications director, it will be crucial that you know how to manage crises and communicate successfully both internally and externally”
Syllabus
The content of the Postgraduate certificate in Corporate Communication is designed to promote the development of management skills that will enable the professional to obtain information that will allow them to adequately manage the reputation of a brand or company.
Over the course of 125 hours, the student analyzes a plethora of practical cases through individual and team work. This means a real immersion in real Corporate Communication situations, which makes the teaching even more valuable for the student.
This Postgraduate certificate deals in depth with all the strategic areas of the company and is designed to train managers and experts in Communication, so that they understand business management from a strategic, international and innovative perspective.
This Postgraduate certificatetakes place over 6 weeks and is made up of just 1 module:
Module 1. Corporate Communication
Where, When and How is it Taught?
TECH offers the possibility of developing this Postgraduate certificate in Corporate Communication completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.
Module 1. Corporate Communication
1.1. Communication in Organizations
1.1.1. Organizations, People and Society
1.1.2. Historical Evolution of Organizational Behavior
1.1.3. Bidirectional Communication
1.2. Trends in Business Communication
1.2.1. Generation and Distribution of Corporate Content
1.2.2. Business Communication on the Web 2.0
1.2.3. Implementation of Metrics in the Communication Process
1.3. Advertising Communication
1.3.1. Integrated Marketing Communication
1.3.2. Advertising Communication Plan
1.3.3. Merchandising as a Communication Technique
1.4. Effects of the Media
1.4.1. Efficiency of Commercial and Advertising Communication
1.4.2. Theories on the Effects of the Media
1.4.3. Social and Co-creation Models
1.5. Online Agencies, Media and Channels
1.5.1. Integral, Creative and Online Agencies
1.5.2. Traditional and New Media
1.5.3. Online Channels
1.5.4. Other Digital Players
1.6. Communication in Crisis Situations
1.6.1. Definition and Types of Crises
1.6.2. Phases of the Crisis
1.6.3. Messages: Contents and Moments
1.7. Digital Communication and Reputation
1.7.1. Online Reputation Report
1.7.2. Netiquette and Good Practices on Social Media
1.7.3. Branding and Networking 2.0
1.8. Internal Communication
1.8.1. Motivational Programs, Social Action, Participation and Training with HR
1.8.2. Internal Communication Support and Tools
1.8.3. Internal Communication Plan
1.9. Branding
1.9.1. The Brand and Their Functions
1.9.2. Brand Creation (Branding)
1.9.3. Brand Architecture
1.10. Integral Communication Plans
1.10.1. Audit and Diagnosis
1.10.2. Elaboration of Communication Plan
1.10.3. Measuring results: KPIs and ROI
The educational experience that will reveal possibilities for your career as a communicative, efficient, professional and prestigious manager"
Postgraduate Certificate in Corporate Communications
In the current business landscape, corporate communication has become a key tool for the success of any organization. The ability to transmit a clear, coherent and attractive message is fundamental to consolidate the image and reputation of any company. For this reason, at TECH Global University we have designed a Postgraduate Certificate in Corporate Communication, which will allow you to acquire the knowledge and skills necessary to become a Postgraduate Diploma in this area. Our program, taught online, will provide you with the necessary tools and techniques so that you can develop effective communication strategies, adapted to the needs of each company. You will learn how to design and manage communication campaigns, from planning to evaluation of results. In addition, you will learn the latest trends in the field of digital communication and social networks, which will allow you to expand your job opportunities and stand out in the labor market.
Be a Postgraduate Diploma in Corporate Communication
The prestigious economic magazine Forbes has ranked us as the best digital university in the world, both for our growth and expansion in the competitive market, as well as for the excellent quality of the programs we offer (more than ten thousand in multiple countries). If you decide to enroll in this program, you can be sure that you have the best ally in the development of competencies related to corporate communication. Our program will provide you with solid theoretical and practical training so that you can apply the knowledge acquired in your field of work. In addition, you will have a team of highly trained and specialized teachers in this area, who will be ready to help you at all times. Thanks to this, you will acquire the knowledge and skills necessary to become a Postgraduate Diploma in this field and develop a successful career in the business world. Enroll now!