This Postgraduate certificate will give you access to a centralized vision of customers, allowing you to optimize automated marketing strategies. Thanks to its 100% online format, you will progress at your own pace”

In a world increasingly driven by data intelligence, companies require advanced solutions to integrate, analyze and take advantage of their customers' information in real time. In this sense, Salesforce Data Cloud CDP has become an essential tool in this field, allowing professionals to unify large volumes of data and personalize the user experience through Artificial Intelligence. In fact, their mastery is key to optimizing marketing strategies, improving customer loyalty and maximizing business performance in highly competitive environments.

In response to this need, TECH has designed this Postgraduate certificate in Salesforce Data Cloud CDP, which will provide the most advanced knowledge in real-time data collection, segmentation and activation. Throughout this syllabus, designed with a comprehensive approach, professionals will delve into customer profile management, AI-based automation and the integration of heterogeneous data sources. In addition, they will explore the application of predictive models and the optimization of the Customer Data Platform, guaranteeing a complete understanding of this cutting-edge technology.

In this way, specialists will prepare themselves to improve the efficiency of their operations and data-based decision making. They will find ample opportunities for professional growth in strategic sectors such as Business Intelligence, CRM Management and Data Analytics. They will also be prepared to lead digital transformation projects and occupy key positions in technology companies, fintechs and digital marketing agencies.

In addition, this program will be delivered 100% online, allowing students to adapt their learning to their own pace and availability. In turn, the Relearning methodology will facilitate the assimilation of concepts through the progressive reiteration of content, ensuring an efficient, dynamic educational process that is completely up to date with the latest trends in the industry.

Thanks to the most complete and up-to-date syllabus on the market, you will acquire the key skills to perform in the Salesforce Data Cloud CDP early on”

This Postgraduate certificate in Salesforce Data Cloud CDP contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Salesforce
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Salesforce Data Cloud CDP
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This qualification represents a unique opportunity to specialize in advanced data management and enhance your professional profile in an increasingly competitive market”

Its teaching staff includes professionals from the Salesforce field, who bring their work experience to this program, as well as renowned specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

Flexibility, innovation and educational excellence: that's what studying at TECH is like. Thanks to TECH's Relearning methodology, you will assimilate the concepts in a progressive and efficient way”

You will be one step ahead in mastering Salesforce Data Cloud CDP, boosting your professional development and your positioning in an increasingly digitalized market”

Throughout an up-to-date syllabus, professionals will address essential concepts such as identity management and profile resolution, data quality and enrichment, connection with advanced analytics tools and the implementation of cloud-based scalable architectures. They will also delve into regulatory compliance in data protection, the optimization of marketing strategies based on Artificial Intelligence and the measurement of the impact on business ROI. Finally, they will emphasize key issues such as real-time data integration, intelligent segmentation, personalization of user experiences and automation of the Customer Journey.

You will have access to an up-to-date syllabus and a 100% online methodology that adapts to you. This way you will know how to unify customer information, optimize personalized campaigns and enhance business strategies”

Module 1. Advanced Programming in Salesforce

1.1. Dynamic Apex

1.1.1. Dynamic Access to Objects and Fields Definition
1.1.2. Dynamic SOQL
1.1.3. Dynamic DML

1.2. Platform Cache

1.2.1. Platform Cache. Uses
1.2.2. Org Cache
1.2.3. Session Cache
1.2.4. Best Practices

1.3. Platform Event Bus

1.3.1. Platform Event Bus. Uses
1.3.2. Publication of an Event
1.3.3. Subscription to an Event

1.4. SOLID Principles

1.4.1. Single Responsability
1.4.2. Open-Closed
1.4.3. Liskov Substitution
1.4.4. Interface Segregation
1.4.5. Dependency Investment

1.5. Apex Enterprise Pattern

1.5.1. Separation of Concerns (SOC)
1.5.2. Selector Layer
1.5.3. Domain Layer
1.5.4. Service Layer

1.6. Trigger Framework

1.6.1. Trigger Framework
1.6.2. O’Hara
1.6.3. Dan Appleman
1.6.4. Hari Krishnan
1.6.5. Scot Wells

1.7. Error Framework

1.7.1. Error Framework
1.7.2. Error Capture
1.7.3. Platform Event to Register the Error

1.8. Framework Automations

1.8.1. Automation Tools
1.8.2. Design of Automation Framework
1.8.3. Technical Aspects

1.9. Development Tools

1.9.1. Code Analyzer
1.9.2. Apex Replay
1.9.3. Apex Log Analyzer
1.9.4. Explain Plan

1.10. Troubleshooting Limits in Apex

1.10.1. CPU Time
1.10.2. Too Many SOQL
1.10.3. Heap Size

You will benefit from a program designed by leading professionals in CRM and data analysis. With practical content and real cases, you will develop key skills to stand out in the digital environment”