This 100% online Advanced master’s degree will prepare you to face the challenges of digital transformation, enhancing your leadership of business projects in a technologically advanced environment” 

The acceleration of digitalization has forced companies to redefine their business models, from the integration of digital tools to the management of the customer experience on online platforms. In this regard, Digital Business Management is key to ensure that these initiatives are aligned with organizational objectives and generate a positive impact on profitability and competitiveness. In this context, it is essential that specialists develop advanced skills to lead the transformation of companies, identifying opportunities, implementing new technologies and managing teams focused on innovation. 

In this framework, TECH launches a revolutionary Advanced master’s degree MBA in Digital Business Management. Conceived by leaders in this area, the academic itinerary will delve into aspects ranging from logistics operations management or fundamentals of executive management to the implementation of cutting-edge technological tools such as big data. In this way, graduates will develop advanced skills to manage and lead the digital transformation within their organizations, implementing strategies that optimize processes, improve customer experience and maximize profitability. 

In terms of curriculum methodology, TECH offers a 100% online educational environment to suit the needs of busy professionals looking to advance their careers. Through the Relearning teaching system, based on the repetition of key concepts to fix knowledge and facilitate learning, flexibility is combined with a robust pedagogical approach. Therefore, all students will need is an electronic device with Internet access to access the Virtual Campus.

You will implement strategies focused on customer experience, using advanced tools to personalize interaction and improve customer satisfaction” 

This Advanced master’s degree MBA in Digital Business Management contains the  most complete and up-to-date educational program on the market. Its most notable features are:

• The development of case studies presented by experts in Digital Business 
• The graphical, schematic and eminently practical content of the contents of the book provides scientific and practical information on those disciplines that are essential for professional practice
• Practical exercises where the process of self-assessment can be used to improve learning 
• Its special emphasis on innovative methodologies in financial practice 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will equip yourself with tools to manage logistics operations, as well as to design and execute Digital Marketing and e-commerce plans, using SEO, SEM and social networks” 

It includes in its teaching staff professionals belonging to the field of Digital Business Management who pour into this program the experience of their work, in addition to recognized specialists from reference companies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts. 

You will be able to identify business opportunities in the digital environment, efficiently managing resources and optimizing operational processes"

A curriculum tailored to your needs and designed under the most effective teaching methodology: Relearning"

The curriculum has been designed for entrepreneurs seeking to master the latest trends in business management in a globalized and constantly evolving environment. This program comprehensively addresses the need to develop effective leadership skills, essential for professionals who manage companies in competitive markets. Participants will learn to make strategic decisions in complex contexts, managing their human resources optimally to improve business performance and applying sustainability criteria when developing their business plans, following international standards. 

You will acquire the necessary skills to implement digitalization strategies, applying Information and Communication Technologies (ICT) in all business areas” 

Module 1. Leadership, Ethics and Social Responsibility in Companies 

1.1. Globalization and Governance 

1.1.1. Governance and Corporate Governance 
1.1.2. The Fundamentals of Corporate Governance in Companies 
1.1.3. The Role of the Board of Directors in the Corporate Governance Framework 

1.2. Leadership 

1.2.1. Leadership. A Conceptual Approach 
1.2.2. Leadership in Companies 
1.2.3. The Importance of Leaders in Business Management 

1.3. Cross-Cultural Management 

1.3.1. Cross-Cultural Management Concept 
1.3.2. Contributions to Knowledge of National Cultures 
1.3.3. Diversity Management 

1.4. Management and Leadership Development 

1.4.1. Concept of Management Development 
1.4.2. Concept of Leadership 
1.4.3. Leadership Theories 
1.4.4. Leadership Styles 
1.4.5. Intelligence in Leadership 
1.4.6. The Challenges of Today's Leader 

1.5. Business Ethics 

1.5.1. Ethics and Morals 
1.5.2. Business Ethics 
1.5.3. Leadership and Ethics in Companies 

1.6. Sustainability 

1.6.1. Sustainability and Sustainable Development 
1.6.2. The 2030 Agenda 
1.6.3. Sustainable Companies 

1.7. Corporate Social Responsibility 

1.7.1. International Dimensions of Corporate Social Responsibility 
1.7.2. Implementing Corporate Social Responsibility 
1.7.3. The Impact and Measurement of Corporate Social Responsibility 

1.8. Responsible Management Systems and Tools 

1.8.1. CSR: Corporate Social Responsibility 
1.8.2. Essential Aspects for Implementing a Responsible Management Strategy 
1.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System 
1.8.4. Tools and Standards of Corporate Social Responsibility 

1.9. Multinationals and Human Rights 

1.9.1. Globalization, Multinational Corporations and Human Rights 
1.9.2. Multinational Corporations and International Law 
1.9.3. Legal Instruments for Multinationals in the Field of Human Rights 

1.10. Legal Environment and Corporate Governance 

1.10.1. International Rules on Importation and Exportation 
1.10.2. Intellectual and Industrial Property 
1.10.3. International Labor Law 

Module 2. Strategic Management and Executive Management  

2.1. Organizational Analysis and Design 

2.1.1. Conceptual Framework 
2.1.2. Key Elements in Organizational Design 
2.1.3. Basic Organizational Models 
2.1.4. Organizational Design: Typologies 

2.2. Corporate Strategy 

2.2.1. Competitive Corporate Strategy 
2.2.2. Types of Growth Strategies 
2.2.3. Conceptual Framework 

2.3. Strategic Planning and Strategy Formulation 

2.3.1. Conceptual Framework 
2.3.2. Elements of Strategic Planning 
2.3.3. Strategy Formulation: Process of Strategic Planning 

2.4. Strategic Thinking 

2.4.1. The Company as a System 
2.4.2. Organization Concept 

2.5. Financial Diagnosis 

2.5.1. Concept of Financial Diagnosis 
2.5.2. Stages of Financial Diagnosis 
2.5.3. Assessment Methods for Financial Diagnosis 

2.6. Planning and Strategy 

2.6.1. The Plan from a Strategy 
2.6.2. Strategic Positioning 
2.6.3. Strategy in Companies 

2.7. Strategy Models and Patterns 

2.7.1. Conceptual Framework 
2.7.2. Strategic Models 
2.7.3. Strategic Patterns: The Five P’s of Strategy 

2.8. Competitive Strategy 

2.8.1. Competitive Advantage 
2.8.2. Choosing a Competitive Strategy 
2.8.3. Strategies Based on the Strategic Clock Model 
2.8.4. Types of Strategies according to the Industrial Sector Life Cycle 

2.9. Strategic Management 

2.9.1. The Concept of Strategy 
2.9.2. The Process of Strategic Management 
2.9.3. Approaches in Strategic Management 

2.10. Strategy Implementation 

2.10.1. Indicator Systems and Process Approach 
2.10.2. Strategic Map 
2.10.3. Strategic Alignment 

2.11. Executive Management 

2.11.1. Conceptual Framework of Executive Management 
2.11.2. Executive Management. The Role of the Board of Directors and Corporate Management Tools 

2.12. Strategic Communication 

2.12.1. Interpersonal Communication  
2.12.2. Communication Skills and Influence  
2.12.3. Internal Communication  
2.12.4. Barriers to Business Communication 

Module 3. People and Talent Management  

3.1. Organizational Behavior 

3.1.1. Organizational Behavior. Conceptual Framework 
3.1.2. Main Factors of Organizational Behavior 

3.2. People in Organizations 

3.2.1. Quality of Work Life and Psychological Well-Being 
3.2.2. Work Teams and Meeting Management 
3.2.3. Coaching and Team Management 
3.2.4. Managing Equality and Diversity 

3.3. Strategic People Management 

3.3.1. Strategic HR Management 
3.3.2. Strategic People Management 

3.4. Evolution of Resources. An Integrated Vision 

3.4.1. The Importance of HR 
3.4.2. A New Environment for People Management and Leadership 
3.4.3. Strategic HR Management 

3.5. Selection, Group Dynamics and HR Recruitment 

3.5.1. Approach to Recruitment and Selection 
3.5.2. Recruitment 
3.5.3. The Selection Process 

3.6. Competency-Based HR Management 

3.6.1. Analysis of the Potential 
3.6.2. Remuneration Policy 
3.6.3. Career/Succession Planning 

3.7. Performance Evaluation and Performance Management 

3.7.1. Performance Management 
3.7.2. Performance Management: Objectives and Process 

3.8. Management of Training 

3.8.1.  Learning Theories 
3.8.2. Talent Detection and Retention 
3.8.3. Gamification and Talent Management 
3.8.4. Training and Professional Obsolescence 

3.9. Talent Management 

3.9.1. Keys for Positive Management 
3.9.2. Conceptual Origin of Talent and Its Implication in the Company 
3.9.3. Map of Talent in the Organization  
3.9.4. Cost and Added Value 

3.10. Innovation in Talent and People Management 

3.10.1. Strategic Talent Management Models 
3.10.2. Talent Identification, Training and Development 
3.10.3. Loyalty and Retention  
3.10.4. Proactivity and Innovation 

3.11. Motivation 

3.11.1. The Nature of Motivation  
3.11.2. Expectations Theory 
3.11.3. Needs Theory 
3.11.4. Motivation and Financial Compensation 

3.12. Employer Branding 

3.12.1. Employer Branding in HR 
3.12.2. Personal Branding for HR Professionals 

3.13. Coaching 

3.13.1. Use of Coaching in the Personnel Development
3.13.2. Coaching Models and Scope 
3.13.3. Coaching Schools
3.13.4. Action and Limits of Executive Coaching

3.14. Management Skills Development 

3.14.1. What Are Manager Competencies?  
3.14.2. Elements of Competencies  
3.14.3. Knowledge  
3.14.4. Management Skills  
3.14.5. Attitudes and Values in Managers  
3.14.6. Managerial Skills 

3.15. Time Management 

3.15.1. Benefits 
3.15.2. What Can Be the Causes of Poor Time Management? 
3.15.3. Time 
3.15.4. Time Illusions  
3.15.5. Attention and Memory 
3.15.6.  State of Mind 
3.15.7. Time Management 
3.15.8. Being Proactive 
3.15.9. Being Clear About the Objective 
3.15.10. Order 
3.15.11. Planning 

3.16. Change Management 

3.16.1. Change Management 
3.16.2. Type of Change Management Processes 
3.16.3. Stages or Phases in the Change Management Process 

3.17. Negotiation and Conflict Management 

3.17.1. Negotiation  
3.17.2. Conflict Management  
3.17.3. Crisis Management 

3.18. Executive Communication 

3.18.1. Internal and External Communication in the Corporate Environment  
3.18.2. Communication Departments  
3.18.3. The Person in Charge of Communication of the Company. The Profile of the Dircom 

3.19. HR Management and Occupational Health and Safety Teams 

3.19.1. HR and Team Management 
3.19.2. Occupational Health and Safety Prevention 

3.20. Productivity, Attraction, Retention and Activation of Talent 

3.20.1. Productivity  
3.20.2. Talent Attraction and Retention Levers 

3.21. Monetary Compensation vs. Non-Cash 

3.21.1. Monetary Compensation vs. Non-Cash  
3.21.2. Wage Band Models  
3.21.3. Non-Cash Compensation Models  
3.21.4. Working Model  
3.21.5. Corporate Community  
3.21.6. Company Image  
3.21.7. Emotional Salary  

3.22. Innovation in Talent and People Management 

3.22.1. Innovation in Organizations 
3.22.2. New Challenges in the HR Department 
3.22.3. Innovation Management
3.22.4. Tools for Innovation   

3.23. Knowledge and Talent Management 

3.23.1. Knowledge and Talent Management 
3.23.2. Knowledge Management Implementation 

3.24. Transforming HR in the Digital Era 

3.24.1. The Socioeconomic Context 
3.24.2. New Forms of Corporate Organization 
3.24.3. New Methodologies 

Module 4. Economic and Financial Management  

4.1. Economic Environment 

4.1.1. Macroeconomic Environment and the National Financial System 
4.1.2. Financial Institutions 
4.1.3. Financial Markets 
4.1.4. Financial Assets 
4.1.5. Other Financial Sector Entities 

4.2. Company Financing 

4.2.1. Sources of Financing 
4.2.2. Types of Financing Costs 

4.3. Executive Accounting 

4.3.1. Basic Concepts  
4.3.2. The Company's Assets  
4.3.3. The Company's Liabilities  
4.3.4. The Company's Net Worth  
4.3.5. Results Research  

4.4. Management Accounting to Cost Accounting 

4.4.1. Elements of Cost Calculation 
4.4.2. Expenses in General Accounting and Cost Accounting 
4.4.3. Costs Classification 

4.5. Information Systems and Business Intelligence 

4.5.1. Fundamentals and Classification 
4.5.2. Cost Allocation Phases and Methods 
4.5.3. Choice of Cost Center and Impact 

4.6. Budget and Management Control 

4.6.1. The Budget Model  
4.6.2. Capital Budget 
4.6.3. The Operating Budget  
4.6.5. The Treasury’s Budget  
4.6.6. Budget Monitoring  

4.7. Treasury Management 

4.7.1. Accounting Working Capital and Required Working Capital 
4.7.2. Calculation of Operating Cash Requirements 
4.7.3. Credit Management 

4.8. Corporate Tax Responsibility 

4.8.1. Basic Tax Concepts  
4.8.2. Corporate Income Tax  
4.8.3. Value Added Tax  
4.8.4. Other Taxes Related to Commercial Activity  
4.8.5. The Company as a Facilitator of the Work of the State  

4.9. Corporate Control Systems 

4.9.1. Analysis of Financial Statements  
4.9.2. The Company's Balance Sheet  
4.9.3. The Profit and Loss Statement  
4.9.4. The Statement of Cash Flows  
4.9.5. Ratio Analysis  

4.10. Financial Management 

4.10.1. The Company's Financial Decisions  
4.10.2. Financial Department  
4.10.3. Cash Surpluses  
4.10.4. Risks Associated with Financial Management  
4.10.5. Financial Administration Risk Management  

4.11. Financial Planning 

4.11.1. Definition of Financial Planning 
4.11.2. Actions to Be Taken in Financial Planning 
4.11.3. Creation and Establishment of the Business Strategy  
4.11.4. The Cash Flow Table 
4.11.5. The Working Capital Table 

4.12. Corporate Financial Strategy 

4.12.1. Corporate Strategy and Sources of Financing  
4.12.2. Financial Products for Corporate Financing  

4.13. Macroeconomic Context 

4.13.1. Macroeconomic Context 
4.13.2. Relevant Economic Indicators 
4.13.3. Mechanisms for the Control of Macroeconomic Magnitudes 
4.13.4. Economic Cycles  

4.14. Strategic Financing 

4.14.1. Self-Financing  
4.14.2. Increase in Equity  
4.14.3. Hybrid Resources  
4.14.4. Financing Through Intermediaries  

4.15. Money and Capital Markets 

4.15.1. Money Market  
4.15.2. Fixed Income Market  
4.15.3. Equity Markets  
4.15.4. The Foreign Exchange Market  
4.15.5. The Derivatives Market  

4.16. Financial Analysis and Planning 

4.16.1. Analysis of the Balance Sheet 
4.16.2. Income Statement Analysis 
4.16.3. Profitability Analysis 

4.17. Analyzing and Solving Cases/Problems 

4.17.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX) 

Module 5. Operations and Logistics Management  

5.1. Operations Direction and Management 

5.1.1. The Role of Operations  
5.1.2. The Impact of Operations on the Management of Companies  
5.1.3. Introduction to Operations Strategy  

5.2. Industrial Organization and Logistics  

5.2.1. Industrial Organization Department 

5.3. Structure and Types of Production (MTS, MTO, ATO, ETO...)   

5.3.1. Production System 
5.3.2. Production Strategy   
5.3.3. Inventory Management System 
5.3.4. Production Indicators  

5.4. Structure and Types of Procurement   

5.4.1. Function of Procurement  
5.4.2. Procurement Management 
5.4.3. Types of Purchases  
5.4.4. Efficient Purchasing Management of a Company  
5.4.5. Stages of the Purchase Decision Process  

5.5. Economic Control of Purchasing  

5.5.1. Economic Influence of Purchases 
5.5.2. Cost Centers  
5.5.3. Budget 
5.5.4. Budgeting vs. Actual Expenditure 
5.5.5. Budgetary Control Tools 

5.6. Warehouse Operations Control  

5.6.1. Inventory Control 
5.6.2. Location Systems 
5.6.3. Stock Management Techniques 
5.6.4. Storage Systems 

5.7. Strategic Purchasing Management 

5.7.1. Business Strategy 
5.7.2. Strategic Planning 
5.7.3. Purchasing Strategies 

5.8. Typologies of the Supply Chain (SCM)  

5.8.1. Supply Chain 
5.8.2. Benefits of Supply Chain Management 
5.8.3. Logistical Management in the Supply Chain 

5.9. Supply Chain Management 

5.9.1. The Concept of Supply Chain Management (SCM) 
5.9.2. Costs and Efficiency of the Operations Chain 
5.9.3. Demand Patterns 
5.9.4. Operations Strategy and Change 

5.10. Interactions Between the SCM and All Other Departments 

5.10.1. Interaction of the Supply Chain  
5.10.2. Interaction of the Supply Chain. Integration by Parts 
5.10.3. Supply Chain Integration Problems  
5.10.4. Supply Chain 

5.11. Logistics Costs  

5.11.1. Logistics Costs 
5.11.2. Problems with Logistics Costs 
5.11.3. Optimizing Logistic Costs   

5.12. Profitability and Efficiency of Logistics Chains: KPIs  

5.12.1. Logistics Chain 
5.12.2. Profitability and Efficiency of the Logistics Chain 
5.12.3. Indicators of Profitability and Efficiency of the Supply Chain 

5.13. Process Management 

5.13.1. Process Management  
5.13.2. Process-Based Approach: Process Mapping  
5.13.3. Improvements in Process Management  

5.14. Distribution and Transportation Logistics 

5.14.1. Distribution in the Supply Chain  
5.14.2. Transportation Logistics  
5.14.3. Geographic Information Systems as a Support to Logistics  

5.15. Logistics and Customers 

5.15.1. Demand Analysis       
5.15.2. Demand and Sales Forecast  
5.15.3. Sales and Operations Planning 
5.15.4. Collaborative Planning, Forecasting and Replenishment (CPFR) 

5.16. International Logistics 

5.16.1. Export and Import Processes  
5.16.2. Customs  
5.16.3. Methods and Means of International Payment 
5.16.4. International Logistics Platforms 

5.17. Outsourcing of Operations 

5.17.1. Operations Management and Outsourcing  
5.17.2. Outsourcing Implementation in Logistics Environments  

5.18. Competitiveness in Operations 

5.18.1. Operations Management  
5.18.2. Operational Competitiveness  
5.18.3. Operations Strategy and Competitive Advantages  

5.19. Quality Management 

5.19.1. Internal and External Customers 
5.19.2. Quality Costs 
5.19.3. Ongoing Improvement and the Deming Philosophy 

Module 6. Information Systems Management 

6.1. Technological Environment 

6.1.1. Technology and Globalization  
6.1.2. Economic Environment and Technology  
6.1.3. Technological Environment and Its Impact on Companies  

6.2. Information Systems in Companies  

6.2.1. The Evolution of the IT Model 
6.2.2. Organization and IT Departments 
6.2.3. Information Technology and Economic Environment 

6.3. Corporate Strategy and Technology Strategy  

6.3.1. Creating Value for Customers and Shareholders 
6.3.2. Strategic IS/IT Decisions 
6.3.3. Corporate Strategy vs. Technological and Digital Strategy 

6.4. Information Systems Management 

6.4.1. Corporate Governance of Technology and Information Systems 
6.4.2. Management of Information Systems in Companies  
6.4.3. Expert Managers in Information Systems: Roles and Functions  

6.5. Information Technology Strategic Planning 

6.5.1. Information Technology Strategic Planning 
6.5.2. Phases of Information Systems Strategic Planning 

6.6. Information Systems for Decision-Making 

6.6.1. Business Intelligence 
6.6.2. Data Warehouse 
6.6.3. BSC or Balanced Scorecard 

6.7. Exploring the Information 

6.7.1. SQL: Relational Databases. Basic Concepts 
6.7.2. Networks and Communications 
6.7.3. Operational System: Standardized Data Templates  
6.7.4. Strategic System: OLAP, Multidimensional Model and Graphical Dashboards 
6.7.5. Strategic DB Analysis and Report Composition 

6.8. Corporate Business Intelligence 

6.8.1. The World of Data 
6.8.2. Relevant Concepts 
6.8.3. Main Characteristics 
6.8.4. Solutions in Today's Market 
6.8.5. Overall Architecture of a BI Solution
6.8.6. Cybersecurity in BI and Data Science 

6.9. New Business Concept   

6.9.1. Why BI? 
6.9.2. Obtaining Information 
6.9.3. Reasons to Invest in BI

6.10. BI Tools and Solutions

6.10.1. How to Choose the Best Tool? 
6.10.2. Microsoft Power BI, MicroStrategy and Tableau 
6.10.3. SAP BI, SAS BI and Qlikview 
6.10.4. Prometheus 

6.11. BI Project Planning and Management

6.11.1. First Steps to Define a BI Project
6.11.2. BI Solution for the Company 
6.11.3. Requirements and Objectives  

6.12. Corporate Management Applications  

6.12.1. Information Systems and Corporate Management  
6.12.2. Applications for Corporate Management  
6.12.3. Enterprise Resource Planning or ERP Systems  

6.13. Digital Transformation 

6.13.1. Conceptual Framework of Digital Transformation  
6.13.2. Digital Transformation; Key Elements, Benefits and Drawbacks 
6.13.3. Digital Transformation in Companies  

6.14. Technology and Trends 

6.14.1. Main Trends in the Field of Technology that are Changing Business Models  
6.14.2. Analysis of the Main Emerging Technologies  

6.15. IT Outsourcing 

6.15.1. Conceptual Framework of Outsourcing  
6.15.2. IT Outsourcing and Its Impact on the Business  
6.15.3. Keys to Implement Corporate IT Outsourcing Projects 

Module 7. Commercial Management, Strategic Marketing and Corporate Communications 

7.1. Commercial Management 

7.1.1. Conceptual Framework of Commercial Management 
7.1.2. Business Strategy and Planning 
7.1.3. The Role of Sales Managers 

7.2. Marketing  

7.2.1. The Concept of Marketing 
7.2.2. The Basic Elements of Marketing 
7.2.3. Marketing Activities in Companies 

7.3. Strategic Marketing Management 

7.3.1. The Concept of Strategic Marketing 
7.3.2. Concept of Strategic Marketing Planning 
7.3.3. Stages in the Process of Strategic Marketing Planning 

7.4. Digital Marketing and E-Commerce 

7.4.1. Digital Marketing and E-Commerce Objectives   
7.4.2. Digital Marketing and Media Used  
7.4.3. E-Commerce. General Context  
7.4.4. Categories of E-Commerce  
7.4.5. Advantages and Disadvantages of E-Commerce versus Traditional Commerce 

7.5. Managing Digital Business 

7.5.1. Competitive Strategy in the Face of the Growing Digitalization of the Media 
7.5.2. Designing and Creating a Digital Marketing Plan  
7.5.3. ROI Analysis in a Digital Marketing Plan  

7.6. Digital Marketing to Reinforce a Brand 

7.6.1. Online Strategies to Improve Your Brand's Reputation 
7.6.2. Branded Content and Storytelling 

7.7. Digital Marketing Strategy 

7.7.1. Defining the Digital Marketing Strategy  
7.7.2. Digital Marketing Strategy Tools  

7.8. Digital Marketing to Attract and Retain Customers  

7.8.1. Loyalty and Engagement Strategies through the Internet 
7.8.2. Visitor Relationship Management 
7.8.3. Hypersegmentation 

7.9. Managing Digital Campaigns 

7.9.1. What Is a Digital Advertising Campaign? 
7.9.2. Steps in Launching an Online Marketing Campaign 
7.9.3. Mistakes in Digital Advertising Campaigns 

7.10. Online Marketing Plan 

7.10.1. What Is an Online Marketing Plan? 
7.10.2. Steps in Creating an Online Marketing Plan 
7.10.3. Advantages of Having an Online Marketing Plan 

7.11. Blended Marketing 

7.11.1. What Is Blended Marketing? 
7.11.2. Differences Between Online and Offline Marketing 
7.11.3. Aspects to Be Taken into Account in the Blended Marketing Strategy 
7.11.4. Characteristics of a Blended Marketing Strategy 
7.11.5. Recommendations in Blended Marketing 
7.11.6. Benefits of Blended Marketing 

7.12. Sales Strategy  

7.12.1.  Sales Strategy 
7.12.2. Sales Methods 

7.13. Corporate Communication  

7.13.1. Concept 
7.13.2. The Importance of Communication in the Organization 
7.13.3. Type of Communication in the Organization 
7.13.4. Functions of Communication in the Organization 
7.13.5. Elements of Communication 
7.13.6. Communication Problems 
7.13.7. Communication Scenarios 

7.14. Corporate Communication Strategy  

7.14.1. Motivational Programs, Social Action, Participation and Training with HR
7.14.2. Internal Communication Support and Tools 
7.14.3. Internal Communication Plan 

7.15. Digital Communication and Reputation 

7.15.1. Online Reputation  
7.15.2. How to Measure Digital Reputation?  
7.15.3. Online Reputation Tools  
7.15.4. Online Reputation Report  
7.15.5. Online Branding 

Module 8. Market Research, Advertising and Commercial Management 

8.1. Market Research 

8.1.1. Marketing Research: Historical Origin  
8.1.2. Analysis and Evolution of the Conceptual Framework of Marketing Research  
8.1.3. Key Elements and Value Contribution of Market Research  

8.2. Quantitative Research Methods and Techniques 

8.2.1. Sample Size  
8.2.2. Sampling  
8.2.3. Types of Quantitative Techniques   

8.3. Qualitative Research Methods and Techniques 

8.3.1. Types of Qualitative Research 
8.3.2. Qualitative Research Techniques 

8.4. Market Segmentation 

8.4.1. Market Segmentation Concept  
8.4.2. Utility and Segmentation Requirements  
8.4.3. Consumer Market Segmentation  
8.4.4. Industrial Market Segmentation  
8.4.5. Segmentation Strategies  
8.4.6. Segmentation Based on Marketing Mix Criteria  
8.4.7. Market Segmentation Methodology 

8.5. Research Project Management 

8.5.1. Market Research as a Process 
8.5.2. Planning Stages in Market Research 
8.5.3. Execution Stages in Marketing Research 
8.5.4. Managing a Research Project  

8.6. International Market Research  

8.6.1. International Market Research 
8.6.2. International Market Research Process 
8.6.3. The Importance of Secondary Sources in International Market Research 

8.7. Feasibility Studies    

8.7.1. Concept and Usefulness 
8.7.2. Outline of a Feasibility Study 
8.7.3. Development of a Feasibility Study 

8.8. Publicity 

8.8.1. Historical Background of Advertising  
8.8.2. Conceptual Framework of Advertising; Principles, Concept of Briefing and Positioning  
8.8.3. Advertising Agencies, Media Agencies and Advertising Professionals  
8.8.4. Importance of Advertising in Business 
8.8.5. Advertising Trends and Challenges  

8.9. Developing the Marketing Plan  

8.9.1. Marketing Plan Concept 
8.9.2. Situation Analysis and Diagnosis 
8.9.3. Strategic Marketing Decisions 
8.9.4. Operating Marketing Decisions 

8.10. Promotion and Merchandising Strategies 

8.10.1. Integrated Marketing Communication 
8.10.2. Advertising Communication Plan 
8.10.3. Merchandising as a Communication Technique 

8.11. Media Planning  

8.11.1. Origin and Evolution of Media Planning   
8.11.2. Media  
8.11.3. Media Plan  

8.12. Fundamentals of Commercial Management  

8.12.1. The Role of Commercial Management 
8.12.2. Systems of Analysis of the Company/Market Commercial Competitive Situation 
8.12.3. Commercial Planning Systems of the Company 
8.12.4. Main Competitive Strategies 

8.13. Commercial Negotiation 

8.13.1. Commercial Negotiation   
8.13.2. Psychological Issues in Negotiation 
8.13.3. Main Negotiation Methods 
8.13.4. The Negotiation Process 

8.14. Decision-Making in Commercial Management 

8.14.1. Commercial Strategy and Competitive Strategy 
8.14.2. Decision Making Models 
8.14.3. Decision-Making Analytics and Tools 
8.14.4. Human Behavior in Decision Making 

8.15. Sales Network Management 

8.15.1. Sales Management.  
8.15.2. Networks Serving Commercial Activity 
8.15.3. Salesperson Recruitment and Training Policies 
8.15.4. Remuneration Systems for Own and External Commercial Networks 
8.15.5. Management of the Commercial Process. Control and Assistance to the Work of the Sales Representatives Based on the Information 

8.16. Implementing the Commercial Function 

8.16.1. Recruitment of Own Sales Representatives and Sales Agents 
8.16.2. Controlling Commercial Activity  
8.16.3. The Code of Ethics of Sales Personnel 
8.16.4. Compliance with Legislation 
8.16.5. Generally Accepted Standards of Business Conduct 

8.17. Key Account Management 

8.17.1. Concept of Key Account Management   
8.17.2. The Key Account Manager 
8.17.3. Key Account Management Strategy  

8.18. Financial and Budgetary Management  

8.18.1. The Break-Even Point 
8.18.2. The Sales Budget. Control of Management and of the Annual Sales Plan 
8.18.3. Financial Impact of Strategic Sales Decisions 
8.18.4. Cycle Management, Turnover, Profitability and Liquidity 
8.18.5. Income Statement 

Module 9. Innovation and Project Management 

9.1. Innovation  

9.1.1. Introduction to Innovation  
9.1.2. Innovation in the Entrepreneurial Ecosystem  
9.1.3. Instruments and Tools for the Business Innovation Process 

9.2. Innovation Strategy 

9.2.1. Strategic Intelligence and Innovation  
9.2.2. Innovation from Strategy  

9.3. Project Management for Startups 

9.3.1. Startup Concept 
9.3.2. Lean Startup Philosophy 
9.3.3. Stages of Startup Development 
9.3.4. The Role of a Project Manager in a Startup 

9.4. Business Model Design and Validation 

9.4.1. Conceptual Framework of a Business Model  
9.4.2. Business Model Design and Validation  

9.5. Project Direction and Management 

9.5.1. Project Management and Direction: Identification of Opportunities to Develop Corporate Innovation Projects  
9.5.2. Main Stages or Phases in the Direction and Management of Innovation Projects  

9.6. Project Change Management: Training Management 

9.6.1. Concept of Change Management 
9.6.2. The Change Management Process 
9.6.3. Change Implementation 

9.7. Project Communication Management 

9.7.1. Project Communications Management 
9.7.2. Key Concepts for Project Communications Management 
9.7.3. Emerging Trends 
9.7.4. Adaptations to Equipment 
9.7.5. Planning Communications Management 
9.7.6. Managing Communications 
9.7.7. Monitoring Communications 

9.8. Traditional and Innovative Methodologies 

9.8.1. Innovative Methodologies 
9.8.2. Basic Principles of Scrum 
9.8.3. Differences between the Main Aspects of Scrum and Traditional Methodologies 

9.9. Creation of a Startup 

9.3.1. Creation of a Startup  
9.3.2. Organization and Culture 
9.3.3. Top Ten Reasons Why Startups Fail 
9.3.4. BORRAR 

9.10. Project Risk Management Planning 

9.10.1. Risk Planning 
9.10.2. Elements for Creating a Risk Management Plan 
9.10.3. Tools for Creating a Risk Management Plan 
9.10.4. Content of the Risk Management Plan 

Module 10. Executive Management 

10.1. General Management  

10.1.1. The Concept of General Management  
10.1.2. The General Manager's Action 
10.1.3. The CEO and Their Responsibilities 
10.1.4. Transforming the Work of Management 

10.2. Manager Functions: Organizational Culture and Approaches 

10.2.1. Manager Functions: Organizational Culture and Approaches 

10.3. Operations Management  

10.3.1. The Importance of Management 
10.3.2. Value Chain 
10.3.3. Quality Management 

10.4. Public Speaking and Spokesperson Education 

10.4.1. Interpersonal Communication 
10.4.2. Communication Skills and Influence 
10.4.3. Communication Barriers 

10.5. Personal and Organizational Communications Tools 

10.5.1. Interpersonal Communication 
10.5.2. Interpersonal Communication Tools 
10.5.3. Communication in the Organization 
10.5.4. Tools in the Organization 

10.6. Communication in Crisis Situations 

10.6.1. Crisis 
10.6.2. Phases of the Crisis 
10.6.3. Messages: Contents and Moments 

10.7. Preparation of a Crisis Plan 

10.7.1. Analysis of Possible Problems 
10.7.2. Planning 
10.7.3. Adequacy of Personnel 

10.8. Emotional Intelligence  

10.8.1. Emotional Intelligence and Communication 
10.8.2. Assertiveness, Empathy and Active Listening 
10.8.3. Self-Esteem and Emotional Communication 

10.9. Personal Branding 

10.9.1. Strategies for Personal Brand Development 
10.9.2. Personal Branding Laws 
10.9.3. Tools for Creating Personal Brands 

10.10. Leadership and Team Management 

10.10.1. Leadership and Leadership Styles 
10.10.2. Leader Capabilities and Challenges 
10.10.3. Managing Change Processes 
10.10.4. Managing Multicultural Teams 

Module 11. Entrepreneurial Innovation and Initiative 

11.1. Design Thinking 

11.1.1. The Blue Ocean Strategy 
11.1.2. Collaborative Innovation 
11.1.3. Open Innovation 

11.2. Strategic Innovation Intelligence 

11.2.1. Technology Monitoring 
11.2.2. Technology Foresight 
11.2.3. Coolhunting 

11.3. Entrepreneurship and Innovation 

11.3.1. Strategies to Search for Business Opportunities 
11.3.2. Assessing the Feasibility of New Projects 
11.3.3. Innovation Management Systems 
11.3.4. Entrepreneur Soft Skills 

11.4. Managing Start-Ups 

11.4.1. Introduction to Financial Management in Startup Companies 
11.4.2. Financial Metrics for Startups 
11.4.3. Financial Planning: Projection Models and Their Interpretation 
11.4.4. Valuation Methods 
11.4.5. BORRAR 

11.5. The Business Plan 

11.5.1. Business Plan in the Digital Era 
11.5.2. The Canvas Model 
11.5.3. Value Proposition Model 
11.5.4. Content and Presentation 

11.6. Project Management 

11.6.1. Agile Development 
11.6.2. Lean Management in Startups 
11.6.3. Project Tracking and Project Steering 

11.7. Growth Phases in Startup Companies 

11.7.1. Seed Phase 
11.7.2. Startup Phase 
11.7.3. Growth Phase 
11.7.4. Consolidation Phase 

11.8. Financing Startups 

11.8.1. Bank Financing 
11.8.2. Subsidies 
11.8.3. Seed Capital and Accelerators. Business Angels 
11.8.4. Venture Capital. IPO 
11.8.5. Public to Private Partnership 

11.9. International Venture Capital and Seed Capital Entities 

11.9.1. BORRAR BORRAR 
11.9.2. International Venture Capital Entities 
11.9.3. Private Investors: Caixa Capital Risc and BStartup 
11.9.4. FOND-ICO Global 
11.9.5. Accelerators: Wayra, Lanzadera and Plug & Play 

11.10. Lean Management 

11.10.1. The Basic Principles of Lean Management 
11.10.2. Improvement and Problem-Solving Groups 
11.10.3. New Forms of Maintenance and Quality Management 

Module 12. Digital Marketing and e-Commerce 

12.1. Digital e-Commerce Management 

12.1.1. New e-Commerce Business Models 
12.1.2. Planning and Developing an e-Commerce Strategic Plan 
12.1.3. Technological Structure in e-Commerce 

12.2. e-Commerce Operations and Logistics 

12.2.1. How to Manage Fulfillment? 
12.2.2. Digital Point-of-Sale Management 
12.2.3. Contact Center Management 
12.2.4. Automation in Management and Monitoring Processes 

12.3. Implementing e-Commerce Techniques 

12.3.1. Social Media and Integration in the E-Commerce Plan 
12.3.2. Multichannel Strategy 
12.3.3. Personalizing Dashboards 

12.4. Digital Pricing 

12.4.1. Online Payment Methods and Payment Gateways 
12.4.2. Electronic Promotions 
12.4.3. Digital Price Timing 
12.4.4. e-Auctions 

12.5. From e-Commerce to m-Commerce and s-Commerce 

12.5.1. e-Marketplace Business Models 
12.5.2. s-Commerce and Brand Experience 
12.5.3. Purchase via Mobile Devices 

12.6. Customer Intelligence: from e-CRM to s-CRM 

12.6.1. Integrating the Consumer in the Value Chain  
12.6.2. Online Research and Loyalty Techniques 
12.6.3. Planning a Customer Relationship Management Strategy 

12.7. Digital Marketing Trade 

12.7.1. Cross Merchandising 
12.7.2. Designing and Managing Facebook Ads Campaigns 
12.7.3. Designing and Managing Google Adwords Campaigns. 

12.8. Online Marketing for e-Commerce 

12.8.1. Inbound Marketing 
12.8.2. Display and Programmatic Purchasing 
12.8.3. Communication Plan 

Module 13. Search Engine Marketing  

13.1. How Search Engines Work 

13.1.1. Indicators and Indexes 
13.1.2. Algorithms 
13.1.3. SEO and Corporate Branding 

13.2. SEO Analysis 

13.2.1. Determining KPIs 
13.2.2. Generating Scripts and Alerts 
13.2.3. Optimization of Images, Videos and Other Elements 
13.2.4. Link Building 

13.3. Technical SEO 

13.3.1. Web Performance Optimization 
13.3.2. Real Time and Content 
13.3.3. Relevant Tagging and Headers 
13.3.4. Advanced WPO Techniques 

13.4. SEO and e-Commerce 

13.4.1. Conversion Rate Optimization 
13.4.2. Google Search Console 
13.4.3. Social Proof and Viralization 
13.4.4. Navigation and Indexability 

13.5. Keyword Hunting for SEM 

13.5.1. Adwords Keyword Tool 
13.5.2. Google Suggest 
13.5.3. Insights for Search 
13.5.4. GoogleTrends 

13.6. SEM and Google Ads  

13.6.1. Google Shopping 
13.6.2. Google Display Network 
13.6.3. Google Ads Mobile 
13.6.4. YouTube Advertising 

13.7. Facebook Ads 

13.7.1. PPC/PPF (Pay-Per-Fan) Adverts 
13.7.2. Creating Facebook Ads 
13.7.3. Facebook Power Editor 
13.7.4. Campaign Optimization 

13.8. SEM Strategy and Measurement 

13.8.1. Quality Score 
13.8.2. Site Links 
13.8.3. KPIs 
13.8.4. Impressions, Clicks, Conversions. Revenue, ROI, CPA 

Module 14. Digital Communication and Online Reputation 

14.1. Web 2.0 or the Social Web 

14.1.1. Organization in the Age of Conversation 
14.1.2. Web 2.0 Is All About People 
14.1.3. Digital Environment and New Communication Formats 

14.2. Digital Communication and Reputation 

14.2.1. Online Reputation Report 
14.2.2. Netiquette and Good Practices on Social Media 
14.2.3. Branding and Networking 2.0 

14.3. Designing and Planning an Online Reputation Plan 

14.3.1. BORRAR 
14.3.2. Brand Reputation Plan 
14.3.3. General Metrics, ROI, and Social CRM 
14.3.4. Online Crisis and Reputational SEO 

14.4. General, Professional and Microblogging Platforms 

14.4.1. Facebook 
14.4.2. LinkedIn 
14.4.3. Twitter 

14.5. Video, Image and Mobility Platforms 

14.5.1. YouTube 
14.5.2. Instagram 
14.5.3. Flickr 
14.5.4. Vimeo 
14.5.5. Pinterest 

14.6. Content and Storytelling Strategy 

14.6.1. Corporate Blogging 
14.6.2. Content Marketing Strategy 
14.6.3. Creating a Content Plan 
14.6.4. Content Curation Strategy 

14.7. Social Media Strategies 

14.7.1. Corporate PR and Social Media 
14.7.2. Defining the Strategy to Be Followed in Each Medium 
14.7.3. Analysis and Evaluation of Results 

14.8. Community Management 

14.8.1. Functions, Duties, and Responsibilities of the Community Manager 
14.8.2. Social Media Manager 
14.8.3. Social Media Strategist 

14.9. Social Media Plan 

14.9.1. Designing a Social Media Plan 
14.9.2. Schedule, Budget, Expectations and Follow-up 
14.9.3. Contingency Protocol in Case of Crisis 

14.10. Online Monitoring Tools  

14.10.1. Management Tools and Desktop Applications 
14.10.2. Monitoring and Research Tools 

Module 15. Performance and Inbound Marketing 

15.1. Permission Marketing 

15.1.1. How to Obtain a User’s Permission 
15.1.2. Personalizing the Message 
15.1.3. Mail Confirmation or Double Opt-In 

15.2. Strategy and Performance Techniques 

15.2.1. Performance Marketing: Results 
15.2.2. Digital Media Mix 
15.2.3. The Importance of the Funnel 

15.3. Affiliate Campaign Development 

15.3.1. Agencies and Affiliate Programs  
15.3.2. Post View 
15.3.3. Defining Affiliate Programs  
15.3.4. Display and Campaign Optimization 

15.4. Launching an Affiliate Program 

15.4.1. Affiliation and Direct Affiliation Networks 
15.4.2. Results Analysis and Monitoring 
15.4.3. Fraud Control 

15.5. Developing E-Mail Campaigns 

15.5.1. Lists of Subscribers, Leads and Customers 
15.5.2. E-Mail Marketing Tools and Resources 
15.5.3. Online Writing for E-Mail Marketing Campaigns 

15.6. E-Mail Marketing Metrics 

15.6.1. List Metrics 
15.6.2. Newsletter Delivery Metrics 
15.6.3. Conversion Metrics 

15.7. Inbound Marketing 

15.7.1. Effective Inbound Marketing 
15.7.2. The Benefits of Inbound Marketing 
15.7.3. Measuring the Success of Inbound Marketing 

15.8. Target Research 

15.8.1. Consumer Intent Modeling and Buyer Personas 
15.8.2. Customer Journey Mapping 
15.8.3. Content Strategy 

15.9. Content Optimization  

15.9.1. Content Optimization for Search Engines 
15.9.2. Content Creation 
15.9.3. Content Dynamization 

15.10. Conversion 

15.10.1. Lead Capture and CRO 
15.10.2. Lead Nurturing and Marketing Automation 

Module 16. Web Analytics and Marketing Analytics 

16.1. Web Analysis 

16.1.1. The Fundamentals of Web Analytics 
16.1.2. Classical Media vs. Digital Media 
16.1.3. The Web Analyst's Basic Methodology 

16.2. Google Analytics 

16.2.1. Configuring an Account 
16.2.2. Javascript Tracking API 
16.2.3. Customized Reports and Segments 

16.3. Qualitative Analysis 

16.3.1. Research Techniques Applied in Web Analytics 
16.3.2. Customer Journey 
16.3.3. Purchase Funnel 

16.4. Digital Metrics 

16.4.1. Basic Metrics 
16.4.2. Ratios 
16.4.3. Setting Objectives and KPIs 

16.5. Strategy Analysis Areas 

16.5.1. Web Traffic Acquisition 
16.5.2. Activation 
16.5.3. Conversion 
16.5.4. Loyalty 

16.6. Data Science and Big Data 

16.6.1. Business Intelligence 
16.6.2. Methodology and Analysis of Large Volumes of Data 
16.6.3. Data Extraction, Processing and Loading 

16.7. Data Visualization 

16.7.1. Viewing and Interpreting Dashboards 
16.7.2. Converting Data into a Value 
16.7.3. Integrating Sources 
16.7.4. Presenting Reports 

16.8. Web Analytics Tools  

16.8.1. Technological Basis of WA Tool 
16.8.2. Logs and Tags 
16.8.3. Basic and Ad-hoc Labeling 

Module 17. Innovation, e-Logistics and Supply Chain Technology  

17.1. Process Engineering and Product Engineering  

17.1.1. Innovation Strategies 
17.1.2. Open Innovation 
17.1.3. Innovative Organization and Culture 
17.1.4. Multifunctional Teams 

17.2. Launch and Industrialization of New Products  

17.2.1. Design of New Products 
17.2.2. Lean Design 
17.2.3. Industrialization of New Products 
17.2.4. Manufacture and Assembly 

17.3. Digital e-Commerce Management  

17.3.1. New e-Commerce Business Models 
17.3.2. Planning and Developing an e-Commerce Strategic Plan 
17.3.3. Technological Structure in e-Commerce 

17.4. e-Commerce Operations and Logistics  

17.4.1. Digital Point-of-Sale Management 
17.4.2. Contact Center Management 
17.4.3. Automation in Management and Monitoring Processes 

17.5. e-Logistics B2C and B2B  

17.5.1. e-Logistics 
17.5.2. B2C: e-Fulfilment, the Last Mile 
17.5.3. B2B: e-Procurement. Marketplaces 

17.6. Digital Pricing  

17.6.1. Online Payment Methods and Payment Gateways 
17.6.2. Electronic Promotions 
17.6.3. Digital Price Timing 
17.6.4. e-Auctions 

17.7. Legal Aspects of e-Commerce 

17.7.1. EU and Spanish Regulations   
17.7.2. Data Protection 
17.7.3. Fiscal Aspects of e-Commerce  
17.7.4. General Sales Conditions  

17.8. The Warehouse in e-Commerce 

17.8.1. Peculiarities of the Warehouse in e-Commerce 
17.8.2. Warehouse Design and Planning 
17.8.3. Infrastructure. Fixed and Mobile Devices 
17.8.4. Zoning and Locations 

17.9. Designing an Online Store  

17.9.1. Design and Usability 
17.9.2. Most Common Functionalities 
17.9.3. Alternative Technologies 

17.10. Supply Chain Management and Future Trends  

17.10.1. The Future of e-Business 
17.10.2. The Current and Future Reality of e-Commerce 
17.10.3. SC Operating Models for Global Companies 

Module 18. Mobile e-Commerce 

18.1. Mobile Marketing 

18.1.1. New Consumption and Mobility Habits 
18.1.2. The SoLoMo Model 
18.1.3. The 4 Ps of the Marketing Mix in Mobility 

18.2. Mobile Technology  

18.2.1. Mobile Operators 
18.2.2. Mobile Devices and Operating Systems 
18.2.3. Mobile and Web Apps 
18.2.4. Sensors and Integration with the Physical World 

18.3. Trends in Mobile Marketing  

18.3.1. Mobile Publishing 
18.3.2. Advergaming and Gamification 
18.3.3. Mobile Geolocalization 
18.3.4. Augmented Reality 

18.4. Mobile User Behavior  

18.4.1. New Search Habits on Mobile Devices 
18.4.2. Multi-Screen 
18.4.3. Mobile as a Purchasing Driver 
18.4.4. ASO, Mobile User Acquisition and Loyalty. 

18.5. User Interface and Shopping Experience  

18.5.1. m-Commerce Rules and Platforms 
18.5.2. Omnichannel 
18.5.3. Mobile & Proximity Marketing 
18.5.4. Gap between Consumer and Advertiser 
18.5.5. Mobile Commerce Content Managers 

18.6. Apps and Purchases 

18.6.1. Designing Mobile Commerce Apps 
18.6.2. App Stores 
18.6.3. App Marketing for Customer Loyalty 
18.6.4. App Marketing for e-Commerce 

18.7. Mobile Payments 

18.7.1. Value Chain and Business Models of Mobile Payment Methods 
18.7.2. Keys to Improve UX in Mobile Payment 
18.7.3. Positioning Strategies in the Mobile Payments Market 
18.7.4. Fraud Management 

18.8. Mobile Analytics  

18.8.1. Mobile Measurement and Analysis Methodologies 
18.8.2. Mobile Metrics: Main KPIs 
18.8.3. Profitability Analysis 
18.8.4. Mobile Analytics 

18.9. Mobile Commerce 

18.9.1. Services 
18.9.2. Applications 
18.9.3. Mobile Social Shopping 

18.10. Mobile Social Media Applications   

18.10.1. Integrating Cell Phones into Social Networks 
18.10.2. Mobility, Relationship, Ubiquity and Publicity  
18.10.3. Facebook Places 
18.10.4. Geolocation, Mobile Directories, Online Recommendations and Shopping 

Module 19. New Digital Trends 

19.1. The Internet of Things 

19.1.1. Visions and Challenges 
19.1.2. Key Technologies 
19.1.3. Pioneering Projects 

19.2. Gamification  

19.2.1. Business Gamification Techniques 
19.2.2. Gamification Design Framework 
19.2.3. Operating Mechanisms and Motivation 
19.2.4. Benefits and Return of Investment 

19.3. Big Data  

19.3.1. Sectoral Application 
19.3.2. Business Models 
19.3.3. New Professions 

19.4. Artificial Intelligence 

19.4.1. Methodological Aspects in Artificial Intelligence 
19.4.2. Heuristic Search 
19.4.3. Rule Inference Methods 
19.4.4. Semantic Networks 

19.5. Robotics 

19.5.1. Robot Morphology 
19.5.2. Mathematical Tools for Spatial Localization 
19.5.3. Cinematic Control 
19.5.4. Criteria for Implementing an Industrial Robot 

19.6. Modeling and Simulation 

19.6.1. Modeling using DEVS 
19.6.2. Modeling of Random Inputs 
19.6.3. Generation of Random Inputs 
19.6.4. Design of Experiments and Optimization 

19.7. Implementing Cryptography in Technology Projects  

19.7.1. Electronic Signature 
19.7.2. Digital Certificate 
19.7.3. Data Encryption 
19.7.4. Practical Applications of Cryptography 

19.8. Other Trends 

19.8.1. 3D Printing 
19.8.2. Drones 
19.8.3. Computer Vision 
19.8.4. Augmented Reality 

You will apply digital business models, innovating in processes and projects, as well as in the management of sustainability and environmental impact. With all the TECH quality guarantees!"