Digital Transformation has arrived to revolutionize the world of Project Management and, therefore, you must acquire the skills to successfully manage in this field"

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...    

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Re-learning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.      

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH you will have access to Harvard Business School case studies" 

The Professional master’s degree in Agile Methodologies for Project Management and Digital Transformation is a program designed for you, with a high quality syllabus that is taught in a 100% online format. In this way, as only you know the time and place that best suits your availability, schedule, and interests, you will be the one to manage your study time.    

A program that aims to be a unique and stimulating experience for you, which lays the foundation for your success as a Digital Project Manager.  

Acquire the necessary skills to develop yourself in Project Management and give a boost to your profession” 

Syllabus

The Professional master’s degree in Agile Methodologies for Project Management and Digital Transformation of TECH Global University is an intense program that prepares you to face challenges and business decisions both nationally and internationally. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments. 

Throughout 1,500 hours of study, the student will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations.  
This Professional master’s degree in Agile Methodologies for Project Management and Digital Transformation deals in depth with different areas of the company and is designed to specialize managers who understand project management from a strategic, international and innovative perspective. 

A plan designed for you, focused on improving your career and preparing you to achieve excellence in leadership and business management. A program that understands both yours and your company's needs through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations, creatively and efficiently.

This Professional master’s degree takes 12 months and is divided into 10 modules:

Module 1. Digital Impact on Business: New Digital Business Models.
Module 2. Transformación digital de la empresa: áreas impactadas por la transformación
Module 3. Agile Methodologies for the Development of New Business Models: Canvas Business Modell
Module 4. Agile Methodologies for Project Management and Technology
Module 5. Innovation Methodologies: Design Thinking
Module 6. Agile Methodologies for new Products and Businesses: Lean Start-up  
Module 7. Digital Marketing: The Transformation of Communication and Marketing
Module 8. User Experience Management in a Digital Ecosystem
Module 9. E-commerce: New Sales Channels
Module 10. New Trends in Digital Transformation and their Impact on Businesses

Where, When and How it is Taught

TECH offers you the possibility of taking this program completely online. Throughout the 12 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Digital Impact on Business: New Digital Business Models

1.1. Internet and its Impact on Society

1.1.1. Internet Development and its Social Impact
1.1.2. Web 1.0 Starts
1.1.3. Connectivity
1.1.4. Future New Trends

1.2. The Internet as a Means of Communication: Social and Economic Change

1.2.1. The media
1.2.2. Contribution of the Internet as a Means of Communication
1.2.3. Inconveniences

1.3. Web 2.0: A Paradigm Shift

1.3.1. Internet 2.0
1.3.2. The ClueTrain Manifesto
1.3.3. The New Communication Paradigm and the New Consumer
1.3.4. Cell Phone

1.4. Business Models

1.4.1. Business Model
1.4.2. Revenue Generation
1.4.3. Target Audience
1.4.4. The Competition
1.4.5. Value Proposition

1.5. Competing in the Digital Economy

1.5.1. New Developments in the Digital Economy
1.5.2. Increased Competition
1.5.3. Innovations and Their Impact

1.6. Business Models of the Digital Economy I: Advertising

1.6.1. Content-Based Business Models
1.6.2. Advertising
1.6.3. Affiliation

1.7. Business Models of the Digital Economy II: Transactions

1.7.1. Online Stores
1.7.2. Marketplaces
1.7.3. Subscription
1.7.4. Sharing Economy
1.7.5. Freemium

1.8. Business Models of the Digital Economy III: Products and Services

1.8.1. Products
1.8.2. Services
1.8.3. Information
1.8.4. Community

1.9. Competition Based on New Business Models

1.9.1. Contribution Value vs. Revenue
1.9.2. Revenue Models Development
1.9.3. Competing in the New Digital Environment

1.10. Development of Projects in the Digital Economy

1.10.1. Valuation of Companies
1.10.2. Priorities
1.10.3. Procurement Policy
1.10.4. Financing

Module 2. Digital Transformation of the Company: Areas Impacted by the Transformation

2.1. Digital Transformation

2.1.1. The New Industrial Revolution
2.1.2. Growing in a Digital Environment
2.1.3. Corporate Culture in a Digital Environment
2.1.4. Digital Native Companies

2.2. Organizational Culture and Leadership

2.2.1. Initial Analysis, Identifying the Degree of Maturity of the Organization in the Aspects of Leadership and Digitization.
2.2.2. Definition of Strategic Objectives for Digital Transformation
2.2.3. Development of a Strategic Plan, Identifying Initiatives and Needs. Prioritizing those Important Ones Considered in the Strategic Objectives.
2.2.4. Leadership in Digital Transformation
2.2.5. Measurement and Monitoring of Strategic Objectives

2.3. IT Department

2.3.1. New Roles in the Organization
2.3.2. Tools for Use in IT
2.3.3. Digital Transformation Leadership by the IT Departmen

2.4. Customer Digitization

2.4.1. Factors that Influence Customer Loyalty
2.4.2. Customer Orientation, a Key Strategy.
2.4.3. Understand Customer Behavior
2.4.4. Use of Data to Learn About the Customer
2.4.5. Corporate Reputation, Customer Satisfaction, Efficiency

2.5. From HR to People Management

2.5.1. Changes from the HR Point of View
2.5.2. New Digital Skills for the New Workers
2.5.3. Digital Experts vs. Digital Talent
2.5.4. Talent Selection Tools
2.5.5. Data-Driven Decision Making

2.6. Marketing and Sales

2.6.1. From Interrupting the Conversation to Being Part of it with Relevant Content
2.6.2. Transmit Emotions from Our Digital Assets in an Immersive Way
2.6.3. Integrate Commerce + Mobile + Social + AI to Achieve Impact to Accelerate Purchase
2.6.4. Hyper-Localization: Local is Global, Breaking the Paradigms of Commerce
2.6.5. Social Intelligence: from Big Data to Small Data to Predict Behaviors

2.7. Purchasing Department

2.7.1. Revaluation of the Purchasing Department
2.7.2. New Functionalities and Roles
2.7.3. More Effective Supply Chain Optimization
2.7.4. Skills and Capabilities of Purchasing Personnel

2.8. Industry 4.0

2.8.1. Mobile Internet and M2M Communication are the Foundation of IoT
2.8.2. Data Analysis (Big Data) will make it Possible to Identify Patterns and Interdependencies, Find Inefficiencies, and even Predict Future Events.
2.8.3. Applications and Infrastructures Offered in the Cloud

2.9. Financial Department

2.9.1. Data Analytics: Automated Data Analysis
2.9.2. Fact-Based Analysis of Actual Processes and Events
2.9.3. Artificial Intelligence for the Development of New Financial Models
2.9.4. Automation of the Most Repetitive Processes
2.9.5. Control of Operations by Blockchain

2.10. Logistics Department

2.10.1. Customer Experience
2.10.2. New Digital Profiles for Logistics
2.10.3. Leadership.
2.10.4. Digital Platforms

Module 3. Agile Methodologies for the Development of New Business Models: Canvas Business Model

3.1. Development of New Business Models

3.1.1. Patterns
3.1.2. Design Ideas
3.1.3. Prototyping

3.2. Value Proposition

3.2.1. Giving Value to Our Customers
3.2.2. Solution to Our Customers Problems
3.2.3. Satisfied Customers and Their Needs
3.2.4. Particularize Products or Services to Each Customer Sector

3.3. Customer Segments. Customer Segment Selection

3.3.1. Creating Value for Each Customer
3.3.2. Knowing How to Identify the Most Important Customers
3.3.3. Niche Markets

3.4. Communication and Distribution Channels

3.4.1. Make Customers Aware of Products/Services
3.4.2. Help Customers Evaluate the Proposal
3.4.3. Enable Customers to Purchase Products/Services
3.4.4. Provide Customers with a Value Proposition
3.4.5. Offer Customers After-Sales Services

3.5. Relationship with the Customer

3.5.1. Customer Acquisition
3.5.2. Customer Loyalty
3.5.3. Sales Stimulation

3.6. Revenue Flows

3.6.1. Revenues Within the Business Plan
3.6.2. Revenues from Transactions Derived from One-Time Payments
3.6.3. Recurring Income Derived from Periodic Payments

3.7. Key Resources

3.7.1. Physical
3.7.2. Intellectual
3.7.3. Human
3.7.4. Economic

3.8. Key Activities

3.8.1. Production Activities
3.8.2. Problem Solving Activities
3.8.3. Platform/Network Activities

3.9. Strategic Alliances

3.9.1. Strategic Alliances Between Non-Competing Companies
3.9.2. Strategic Alliances Between Competing Companies
3.9.3. Joint Ventures
3.9.4. Customer-Supplier Relationships

3.10. Cost Structure

3.10.1. The Role of Cost in the Business Plan
3.10.2. Cost Structures According to Costs
3.10.3. Cost Structures According to Value

Module 4.  Agile Methodologies for Project Management and Technology

4.1. State of the Art in Agile Methodologies

4.1.1. Context of the Emergence of these Methodologies
4.1.2. Challenges that Help Us Solve
4.1.3. Ecosystem of Methodologies and the Relationships Between Them

4.2. Agile Manifesto and Principles

4.2.1. Principles of the Manifesto
4.2.2. Meaning, Importance and Implications
4.2.3. Points of Contact with Key Aspects of Other Contemporary Methodologies

4.3. SCRUM I

4.3.1. SCRUM
4.3.2. Challenges and Benefits
4.3.3. SCRUM Features
4.3.4. Procedure and Phases
4.3.5. Roles

4.4. SCRUM II - Planning and Sprints

4.4.1. Study of the "Sprint"
4.4.2. Understanding this Phase
4.4.3. Objectives and Challenges
4.4.4. Practical Procedure

4.5. SCRUM III - Review Phase

4.5.1. Understanding this Phase
4.5.2. Objectives and Challenges
4.5.3. Practical Procedure

4.6. SCRUM IV - Retrospective Phase

4.6.1. Understanding this Phase
4.6.2. Objectives and Challenges
4.6.3. Practical Procedure

4.7. SCRUM V - Documentation and Good Practices

4.7.1. Why we should document
4.7.2. How to Document
4.7.3. Good Practices

4.8. Extreme Programming

4.8.1. Extreme Programming Analysis
4.8.2. Objectives and Challenges of Extreme Programming Methodology
4.8.3. Practical Procedure

4.9. KANBAN

4.9.1. KANBAN Methodology
4.9.2. Objectives, Benefits and Limitations
4.9.3. Methodology in Practice

4.10. Application of Agile Methodologies in Different Fields

4.10.1. Understanding How Agile Methodologies Can Help Us in Different Areas
4.10.2. Agile Software Development
4.10.3. Agile Marketing
4.10.4. Agile Sales

Module 5. Innovation Methodologies: Design Thinking

5.1. Design Thinking: People-Centered Innovation

5.1.1. Understand the Fundamental Principles of Design Thinking
5.1.2. Objectives and Limitations
5.1.3. Benefits, Within the Current Context

5.2. Design Thinking Phases

5.2.1. Understand the Development Flow of this Methodology
5.2.2. Challenges in Each Phase of a Project
5.2.3. Errors and Malpractice

5.3. Research Methodologies in Design Thinking I

5.3.1. Methods I
5.3.2. Objectives, Benefits and Limitations I
5.3.3. Practical Application I

5.4. Research Methodologies in Design Thinking II

5.4.1. Methodology II
5.4.2. Objectives, Benefits and Limitations II
5.4.3. Practical Application II

5.5. Customer Journey

5.5.1. Customer Journey
5.5.2. Objectives, Benefits and Use Cases
5.5.3. Practical Application

5.6. Workflow in Design Thinking I: Immersion

5.6.1. Objectives
5.6.2. Procedure
5.6.3. Challenges and Good Practices

5.7. Workflow in Design Thinking II: Ideation

5.7.1. Objectives
5.7.2. Procedure
5.7.3. Challenges and Good Practices

5.8. Workflow in Design Thinking III: Implementation

5.8.1. Objectives
5.8.2. Procedure
5.8.3. Challenges and Good Practices

5.9. Workflow in Design Thinking IV: Testing and Closing Up

5.9.1. Objectives
5.9.2. Procedure
5.9.3. Challenges and Precautions Prior to Solution Implementation

5.10. Good and Malpractices in Design Thinking

5.10.1. Risks and Common Mistakes in Design Thinking Practice
5.10.2. Cases in Which This Methodology Should Not Be Applied
5.10.3. Final Recommendations and Checklis

Module 6. Agile Methodologies for new Products and Businesses: Lean Startup

6.1. Entrepreneurial Spirit

6.1.1. Entrepreneur
6.1.2. Entrepreneur Characteristics
6.1.3. Types of Entrepreneurs

6.2. Entrepreneurship and Teamwork

6.2.1. Teamwork
6.2.2. Characteristics of Teamwork
6.2.3. Advantages and Disadvantages of Teamwork

6.3. Creation of a Company

6.3.1. Being an Entrepreneur
6.3.2. Company Concept and Model
6.3.3. Stages of the Business Creation Process

6.4. Basic Components of a Company

6.4.1. Different Approaches
6.4.2. The 8 Components of a Company

6.4.2.1. Customers:
6.4.2.2. Environment
6.4.2.3. Technology
6.4.2.4. Material Resources
6.4.2.5. Human resources
6.4.2.6. Finances
6.4.2.7. Enterprise Networks
6.4.2.8. Opportunity

6.5. Value proposition

6.5.1. Value Proposition
6.5.2. Ideas Generation
6.5.3. General Recommendations for Value Propositions

6.6. Help Tools for the Entrepreneur:

6.6.1. Lean StartUp
6.6.2. Design thinking
6.6.3. Open Innovation

6.7. Lean Start-ups

6.7.1. Lean Start-up
6.7.2. Lean Start-up Methodology
6.7.3. Phases a Start-up Goes Through

6.8. Business Approach Sequence

6.8.1. Validate Hypotheses
6.8.2. MVP: Minimum Viable Product MVP
6.8.3. Measure: Lean Analytics
6.8.4. Pivot or Persevere

6.9. Innovate

6.9.1. Innovation
6.9.2. The Ability to Innovate, Creativity and Growth
6.9.3. Innovation Cycle

6.10. Creativity

6.10.1. Creativity as a Skill
6.10.2. Creativity Process
6.10.3. Types of Creativity

Module 7. Digital Marketing: The Transformation of Communication and Marketing

7.1. The Digital Revolution in Marketing

7.1.1. The Impact of the Internet on Communication
7.1.2. Transcendence of the Internet in Communication
7.1.3. The 4 Ps of Online Marketing

7.2. The Marketing Plan in a Digital Environment

7.2.1. Utility of the Digital Marketing Plan
7.2.2. Plan Parts
7.2.3. Preparation of an Effective Marketing Plan

7.3. Competitive Strategy:

7.3.1. Contribution Value
7.3.2. The Brand as a Competitive Element
7.3.3. Unique Selling Proposition
7.3.4. Changes in Brand-Consumer Relationships

7.4. Communication Objectives

7.4.1. Types of Objectives
7.4.2. Branding
7.4.3. Performance
7.4.4. SMART Objectives

7.5. Target Audience

7.5.1. How Should Be defined
7.5.2. Segmentation
7.5.3. Buyer Persona

7.6. Communication Strategy

7.6.1. Insights
7.6.2. Positioning
7.6.3. The Message

7.7. Digital Marketing Tools I: The Web

7.7.1. Web
7.7.2. Web Types
7.7.3. Operation
7.7.4. Content Management System (CMS)

7.8. Digital Marketing Tools II: Search Engines

7.8.1. Search Engine Marketing
7.8.2. SEO
7.8.3. SEM

7.9. Digital Marketing Tools III: Social Media

7.9.1. Types of Networks
7.9.2. Social Media Optimization
7.9.3. Social Ads

7.10. Digital Marketing Tools IV: Other Tools

7.10.1. Emailing
7.10.2. Affiliation
7.10.3. Display
7.10.4. Video

Module 8. User Experience Management in a Digital Ecosystem

8.1. User Experience

8.1.1. User Experience and Its Value
8.1.2. Why it Cannot Be Analyzed as an Isolated Entity
8.1.3. Process: Lean UX

8.2. User Experience Research Techniques in a Digital Ecosystem I: User Research

8.2.1. User Research
8.2.2. Key Methods
8.2.3. Practical Application

8.3. User Experience Research Techniques in a Digital Ecosystem II: User Research Strategy

8.3.1. Other User Research Methods
8.3.2. Methodologies to Be Used According to Project
8.3.3. Combination with Other Data

8.4. User Experience Research Techniques in a Digital Ecosystem III: User Interviews

8.4.1. When to Do Them and Why
8.4.2. User Interview Types
8.4.3. Practical Application

8.5. User Experience Research Techniques in a Digital Ecosystem IV: Person

8.5.1. Definition and Identification
8.5.2. Creation
8.5.3. Application of this Methodology in Practice

8.6. User Experience Research Techniques in a Digital Ecosystem V: Usability Testing

8.6.1. Step-by-step Instructions on How to Conduct Your Own Usability Studies
8.6.2. Objectives, Benefits and Limitations
8.6.3. Application of this Methodology in Practice

8.7. User Experience Research Techniques in a Digital Ecosystem VI: Remote Usability Testing

8.7.1. Definition and Types
8.7.2. Tools and How to Recruit Users
8.7.3. Data Analysis and Presentation of Findings

8.8. User Experience Research Techniques in a Digital Ecosystem VII: User Experience Analysis

8.8.1. What to do When We Have No Data on Our Users
8.8.2. Usability Inspection Methods
8.8.3. Other techniques

8.9. User Experience Research Techniques in a Digital Ecosystem VIII: MVP

8.9.1. Formulate Hypotheses to be Validated and Prioritize Them
8.9.2. MVP and Its Benefits
8.9.3. Most Common Mistakes

8.10. User Experience Research Techniques in a Digital Ecosystem IX: Web Analytics

8.10.1. User Research and Analytics
8.10.2. UX Discovery, Optimization and Goals
8.10.3. Define Metrics

Module 9. E-commerce: New Sales Channels

9.1. E-Commerce and E-Commerce Types

9.1.1. Sales Channels
9.1.2. Origin of E-Markets
9.1.3. Advantages and Challenges
9.1.4. E-Commerce Types

9.2. E-Commerce Strategy and Competitive Advantage

9.2.1. Key Success Factors
9.2.2. The Long Tail
9.2.3. Competitive Advantage in Online Selling

9.3. Technology

9.3.1. Technology Requirements
9.3.2. Elements of a Sales Platform
9.3.3. Platform Types

9.4. Operations

9.4.1. Online Sales Operations
9.4.2. Operational and Logistical Processes
9.4.3. Customer Service

9.5. Means of Payment

9.5.1. Relevance
9.5.2. Main Means of Payment
9.5.3. Fraud and Its Management

9.6. Online Sales

9.6.1. Levers
9.6.2. Visits
9.6.3. Conversion
9.6.4. Average Order

9.7. Sales Funnel

9.7.1. Sales Funnel Development
9.7.2. Engagement
9.7.3. Check Out

9.8. Loyalty

9.8.1. Customer Relationship Management (CRM)
9.8.2. Process
9.8.3. Segmentation

9.9. Internationalization

9.9.1. First Stage
9.9.2. Second Stage
9.9.3. Third Stage
9.9.4. Fourth Stage

9.10. Omnichannel

9.10.1. Cell Phone Impact
9.10.2. Multichannel vs. Omnichannel
9.10.3. Omnichannel Challenges

Module 10. New Trends in Digital Transformation and their Impact on Businesses

10.1. Internet Evolution

10.1.1. Evolution of the Digital Ecosystem
10.1.2. New Digital Trends
10.1.3. New Customer and Future Customer

10.2. Ecommerce 2.0: Trends

10.2.1. From 1.0 to 2.0
10.2.2. Emotional Selling
10.2.3. Sharing Economy
10.2.4. New Trends in Online Sales

10.3. CRO y Growth Hacking

10.3.1. Importance of Conversion
10.3.2. CRO
10.3.3. Growth Hacking

10.4. Big Data and Data Science

10.4.1. Importance of Data
10.4.2. Big Data
10.4.3. Data Scientist Role

10.5. Internet of Things (IoT)

10.5.1. IoT Analysis
10.5.2. Impact on the Company
10.5.3. Wearables
10.5.4. Connected Home

10.6. Industry 4.0

10.6.1. New Trends
10.6.2. The Makers
10.6.3. New Industrial Production and Robotization

10.7. Digital Marketing Trends:

10.7.1. Programmatic
10.7.2. Video
10.7.3. Content: Native Advertising

10.8. Internet 3.0 Semantic Web

10.8.1. Where the Network is Evolving To
10.8.2. Robot Assistants: Alexa, Siri and Google Assistant
10.8.3. Semantic Web

10.9. Future of Relationships: The Privacy Challenge

10.9.1. Privacy Challenge
10.9.2. Consumer Privacy

10.10. New Technological Horizons

10.10.1. New Trends
10.10.2. The Blockchain
10.10.3. Future Developments and New Challenges
10.10.4. Upcoming Technologies

We provide you with the most complete syllabus on the subject so that you acquire the training you need to reach the professional elite”