Manages the process of creating and implementing novel ideas on a given topic" 

Creativity and business management have been conceived as two different disciplines, almost antagonistic. Today, that has been changing little by little, becoming the main drivers of economic and technological progress. This new reality demands certain professional profiles with the ability to develop in a harmonious and effective way the tools of the so-called creative industries. 

Therefore, and taking into account the current demands, a program has been developed for the student to obtain mastery in all the necessary subjects for the management of companies and organizations in the new context of the creative industries. At the same time, it aims to become a tool to analyze the economic, social and cultural realities in which the creative industries develop and transform today. 

Likewise, the MBA program in Creative Business Management is designed to be studied following a methodology that promotes the acquisition of knowledge and skills in the field of market research, strategic vision, digital tools and co-creation. 

Furthermore, it is a 100% online Postgraduate Certificate that provides students with comfortable study and ease, wherever and whenever they want it. All you need is a device with internet access to take your career one step further. A modality according to the current times with all the guarantees to position the engineer in a highly demanded sector. 

Uses new information and communication technologies as educational tools and exchange of experiences in the field of study"

This MBA in Creative Business Management contains the most complete and up-to-date program on the market. Its most notable features are: 

• The development of case studies presented by experts in Business Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
  special emphasis on innovative methodologies in the management of creative companies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Develop your communication skills, both written and oral, as well as the ability to make effective professional presentations in everyday practice"

Its teaching staff includes professionals from the field of design, who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Acquire market research skills, strategic vision, digital and co-creation methodologies"

Learn about the latest trends in audiovisual journalism and be the best in this sector"

In order to accompany its students on the path to excellence, TECH develops a series of general and specific objectives that will allow them to complete their academic profile in a satisfactory manner. In this way, the syllabus focused on the MBA in Creative Industries Management, aims to expand the student's previous information by offering useful knowledge for specialization, such as understanding creativity and innovation as the new drivers of the economy and solving problems in interdisciplinary environments.

Organizes and plans tasks with the use of available resources in order to face them in precise time frames" 

General Objective

• Offer useful knowledge for the specialization of students, providing them with skills for the development and application of original ideas in their personal and professional work
• Understand how creativity and innovation have become the drivers of the economy
• Problem solving novel environments and in interdisciplinary contexts in the field of creativity management
  Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
• Know how to manage the process of creation and implementation of novel ideas on a given topic
• Acquire specific knowledge for the management of companies and organizations in the new context of the creative industries
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
• Acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments
• Gain knowledge to manage companies and organizations in the new context of creative industries
• Organize and plan tasks with the use of available resources in order to face them in precise time frames
• Use of new information and communication technologies as educational tools and exchange of experiences in the field of study
• Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
• Acquire market research skills, strategic vision, digital and co-creation methodologies

Specific Objectives

Module 1. New Creative Industries

• Be familiar with the new creative industries
• In-depth knowledge of the weight of the creative industries at the economic level
• Study visual and performing arts in depth
• Obtain an in-depth knowledge of the historical, natural and cultural heritage

Module 2. Protection of Creative and Intangible Products 

• Knowledge of regulations affecting creative and intangible products, such as intellectual and industrial property or advertising law
• Apply the standards studied to the daily work as a manager of creative companies

Module 3. Economic and Financial Management of Creative Companies 

• Understanding the financial structure of a creative company
• Have sufficient knowledge to carry out the accounting and financial management of a creative company
• Understanding how investments should be made in this sector
• Knowing how to price products in the creative industry

Module 4. Futures Thinking: How to Transform Today from Tomorrow 

• In-depth knowledge of the Futures Thinking methodology
• Understand the signals that indicate that a change in the way of working should take place
• Understand what the future may look like in order to anticipate and create innovative strategies that favor company growth
• Thinking about sustainability as an objective to be achieved through all the actions proposed

Module 5. Consumer or User Management in Creative Businesses 

• Know the new trends in consumer purchasing methods
• Understand that the customer has to be at the center of all company strategies
• Apply design thinking techniques and tools
• Apply different research resources and techniques

Module 6. Creative Branding: Communication and Management of Creative Brands 

• Understand the process of brand creation and evolution
• Know how the graphic identity of the brand should be created
• Know the main techniques and tools of communication
• Be able to carry out the company's Briefing

Module 7. Leadership and Innovation in Creative Industries 

• Apply creative resources in the development of the company
• Understand innovation as an essential part of any creative company
• Understand the obstacles to innovation in the creative industry
• Be able to lead an innovation strategy in the company

Module 8. Digital Transformation in the Creative Industry 

• Know how to carry out digital transformation in creative companies
• Understand the impacts of the fourth industrial revolution
• Apply Big Data concepts and strategies to the creative enterprise
• Applying Blockchain technology 

Module 9. New Digital Marketing Strategies 

• Apply digital marketing tools, taking into account the target audience of the messages
• Perform web analytics that provide information to the company to direct its advertising strategy
• Using social networks as marketing and advertising tools
• Apply Inbound Marketing tools 

Module 10. Entrepreneurship in the Creative Industries 

• Be able to carry out entrepreneurial projects in creative industries
• Develop appropriate leadership skills 
• Know how to identify market opportunities 
• Apply idea generation tools, such as Brainstorming

Take a program that will help you understand what the future may look like to get ahead and create innovative strategies that will help your company grow"