You have hundreds of Slogans in your head. Now it's time for you to start using them" 

Brand management is important for any company, but especially so for design companies, since the company's brand itself will be the first indication of their quality and talent in this area. This is coupled with high competition in the industry, which increasingly pushes Creative Branding professionals to find even more creative ways to convey the personality of the company.

Creative Branding includes not only the brand and its visual representation to customers, but also its manner of communicating, expressing itself, the customer experience and even the Storytelling that may arise during the different processes that the buyer goes through, leading up to a creative sale. In this Postgraduate certificate in Creative Branding: Communication and Management of Creative Brands  the student will learn what is most important when communicating, as well as all the necessary strategies to make a brand successful.

The teaching material explores the entire process of Brand Management. That is, from its construction and identity to strategic planning and how to analyze the success of a given campaign. Upon completion of the Postgraduate certificate, students will know how to approach the entire creative process involved in the creation, management and evaluation of a brand from its very beginnings to when it is already established.

Thus, this program offers a unique opportunity for students to specialize in a high-demand field and work in any design company, where creative people who can contribute their knowledge and solutions to today's problems are valued.

You know you can be the architect of great successful brands, so just trust in yourself and specialize. Just Do It”

The Postgraduate certificate in Creative Branding: Communication and Management of Creative Brands  contains the most complete and up-to-date program on the market. The most important features include:

• In-depth knowledge of all the factors that make a brand recognizable
• Special attention to detailing the entire creative process of Creative Branding, from conception to execution of communication strategies
• A range of resources and tools that students can use in the workplace
• Emphasis on innovative methodologies that enhance the learner's profile among their peers

If you think you can really change the world, this is the right Postgraduate certificate for you. Think Differently”

The teaching staff is made up of professionals from the sector who bring their experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning. In other words, a simulated environment that will provide immersive education programmed to prepare for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Creative Branding is an innovative way to connect brands with people. Take the plunge and start connecting companies with their customers. Connecting People"

Stand out with specialist expertise in Creative Branding and let your talent drive your life"

The syllabus of this Postgraduate certificate in Creative Branding: Communication and Management of Creative Brands has been designed to facilitate learning. The module consists of 10 topics that cover very specific and clear concepts, helping students to assimilate them. Likewise, the teaching staff has carefully selected all the subjects to be taught on the program, ensuring that the teaching content is of high quality and tailored to the needs of the modern labor market. 

You know that with effort and dedication you can accomplish anything you set your mind to. You just need one more push to become an expert in Creative Branding"

Module 1. Creative Branding: Communication and Management of Creative Brands  

1.1. Brands and Branding

1.1.1. The Brands
1.1.2. The Evolution of Branding
1.1.3. Positioning, Brand Personality, Notoriety

1.2. Brand Building

1.2.1. Marketing Mix
1.2.2. Brand Architecture
1.2.3. Brand Identity

1.3. Brand Expression

1.3.1. Graphic Identity
1.3.2. Visual Expression
1.3.3. Other Elements that Reflect the Brand

1.4. Communication

1.4.1. Focuses
1.4.2. Brand Touchpoints
1.4.3. Communication Techniques and Tools

1.5. Branded Content

1.5.1. From Brands to Entertainment Platforms
1.5.2. The Rise of Branded Content
1.5.3. Connecting with the Audience through Unique Storytelling

1.6. Visual Storytelling

1.6.1. Brand Analysis
1.6.2. Creative Advertising Concepts
1.6.3. The Creative Fan

1.7. Customer Experience

1.7.1. Customer Experience(CX)
1.7.2. Customer Journey
1.7.3. Brand Alignment and CX

1.8. Strategic Planning

1.8.1. Objectives
1.8.2. Identification of Audiences and Insights
1.8.3. Designing the Corporate Strategy:

1.9. Performance

1.9.1. Briefing
1.9.2. Tactics
1.9.3. Production plan

1.10. Assessment

1.10.1. What to Assess?
1.10.2. How to Assess it? (Measuring Tools)
1.10.3. Results Reports 

With all this knowledge at your fingertips you will be able to focus your career and stand out in the design field by providing innovative approaches"