Postgraduate certificate Event Sponsorship

The co-responsibility generated by the action of sponsoring an event is so important that both Sponsors and event planners must know very well if the profiles, needs and potentialities of both are combined, in order to obtain favorable results for both parties. Event sponsorship is a way to boost brands, it helps to engage directly with consumers if the target of the event is the right one. On the other hand, for an event planner, having sponsors reduces the economic burden and provides prestige, only if it is chosen under the appropriate parameters and professionalism that it deserves. That is why this program seeks to delve deeper into the area of Event Sponsorship in order to generate skills in the professional of the sector, necessary to make the right decisions and achieve satisfactory results in the creation of a sponsorship dossier and its implementation.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

This Postgraduate certificate in Event Sponsorship, proposes an exclusive syllabus based on the social aspects of communication and Marketing to obtain the best results with the use of digital tools; through a structure and methodology that allow the effective advancement of the professional in their education. Through multiple multimedia resources, which allow progressive and natural learning, without large investments of time.

Nowadays it is very common for professionals to abandon the educational program due to time constraints. With TECH it is possible to move forward, thanks to the 100% online and Relearning methodology it implements”

Syllabus

Event Sponsorship is a fundamental factor to take into account when planning the event. Seeking the benefit of the organization, but at the same time of the companies or brands that sponsor is a skill that is generated after exhaustive analysis and studies. This Postgraduate certificate aims to develop the competencies to create the necessary synergies between the sponsor and the event and expand the possibilities of this opportunity called sponsorship.

A program that gives you the necessary tools and the most important and useful knowledge to develop professionally in the field of events and therefore, to develop the competencies that will allow you to manage an event company or activities related to the sector.

The content included on the program has been created by professional experts in the field, who are currently active and successful professionals with extensive backgrounds and experience, both in business and in academics or education. This gives the program a unique identity, with excellent contents and completely current practical cases.

Over the course of 150 hours or 6 weeks of fully online training, students will analyze a variety of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations.

A curriculum that covers the knowledge, both theoretical and practical, required of any professional interested in leading a growing sector. Adopting more specific skills to successfully manage the Event Sponsorship business.

This Postgraduate certificate takes place over 6 weeks and it consists of 1 module:

Module 1. Event Sponsorship

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Event Sponsorship completely online. During the 6 weeks of the program, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.

Module 1. Event Sponsorship

1.1. Sponsorship Planning and Strategy: Target Group Selection

1.1.1. Aspects to Analyze of the Sector to Be Sponsored
1.1.2. Selection of the Best Sponsors
1.1.3. What to Sponsor and Reasons for Sponsorship

1.2. Sector Policies. Code of Ethics. Compliance

1.2.1. Code of Ethics for Each Sector
1.2.2. Sponsor Data Management
1.2.3. Compliance Departments and Their Importance

1.3. Making the Sponsorship Dossier. Introduction

1.3.1. Introduction
1.3.2. Identification
1.3.3. Objectives

1.4. Making the Sponsorship Dossier. Technical Data

1.4.1. Identification of Endorsements and Guarantors
1.4.2. Historical data
1.4.3. Sponsorship Opportunities

1.5. Sales Price Management

1.5.1. Calculate Sponsorship Selling Prices
1.5.2. Individual Sale by Concept
1.5.3. Group Sales of Different Sponsorships

1.6. Exhibition Areas Plans and Locations

1.6.1. Creation of the Stands
1.6.2. What Should Be Included
1.6.3. Attendee Traffic Flow

1.7. Exhibition Area Planning

1.7.1. Visualization
1.7.2. Notoriety
1.7.3. Volume Equity

1.8. Marketing Policies

1.8.1. Where to Sell Sponsorships
1.8.2. How to Sell Sponsorship
1.8.3. Payment Terms and Penalties

1.9. Management and Follow-Up of Sponsorship Sales

1.9.1. Sponsorship Execution and Forecasting
1.9.2. Viability study
1.9.3. Achievement of Objectives or Restatement

1.10. Sponsorship Loyalty

1.10.1. Sponsor Loyalty Actions
1.10.2. Services to Provide
1.10.3. Improvements or Innovations

This program equips you with the necessary knowledge to create a sponsorship dossier as an expert, tailored to the needs of each event”

Teaching Objectives

Understanding the legal, deontological and Compliance aspects of the different sectors in order to evaluate the correct implementation of sponsorship in events is the purpose of this Postgraduate certificate, focused on providing the necessary skills to the professional so that they know how to adequately use this resource to obtain favorable results in each of their projects.c With this, the professional will enhance their profile to take on new challenges in their work environment, working successful as part of a team or individually.

Enroll now and master everything you need to become an expert in Event Sponsorship in just 6 weeks”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Event Sponsorship will enable students to:

Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context
Communicate your conclusions and arguments to specialized and non-specialized audiences in a clear and unambiguous manner
Integrate knowledge and face the complexity of making judgments based on incomplete or limited information, including reflections on the social and ethical responsibilities related to the application of their knowledge and judgments
Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
Create a sponsorship dossier
Master the various legal, ethical and Compliance aspects of the different sectors with practical examples
Highlighting the different types of event sponsorship
Distribute the spaces to be sponsored, as well as generate sponsorship, Branding and advertising policies according to the event and the possibilities of the space
Calculate and assign prices to the different elements to be sponsored
Give value to the notoriety of the sponsor and at the same time, the generation of synergies with the event

Postgraduate Certificate in Event Sponsorship

Event sponsorship in business is a marketing strategy that involves collaboration between a company and an event, in which the company provides financial, material or other support, and receives benefits in terms of brand exposure and promotion. Event sponsorship can be an effective way to reach a target audience and enhance a company's brand image.

Event sponsorship in business works by negotiating specific agreements between the company and the event organizer, which may include details on the extent of sponsorship, the benefits to the company, the costs of sponsorship, and the terms and conditions of the agreement. By sponsoring an event, a company can gain greater brand exposure, enhance its public image and increase its market presence.

Benefits a company can gain by sponsoring an event.

Increased brand visibility: event sponsorship allows companies to promote their brand to a wider target audience than can be reached through other advertising media.

Lead generation: events are an excellent opportunity to network and create business opportunities by interacting with other sponsors, organizers and event attendees.

Brand image strengthening: event sponsorship can enhance a company's public image by associating it with positive and prestigious events.

Marketing content generation: companies can use event sponsorship to create marketing content for their advertising campaigns, which can further increase exposure online and in other channels.

Event sponsorship in business is an effective marketing strategy that allows companies to promote their brand, create business opportunities and enhance their public image. By sponsoring an event, companies can gain greater visibility, enhance their reputation and increase their market presence.