Thanks to TECH, you will discover the most effective strategies in business management and how to adapt them to your company"

Strategic management is of vital importance to the medical field because of its ability to guide the development and growth of pharmaceutical and biotechnology companies. This discipline focuses on the planning and execution of strategies that enable these companies to achieve their commercial and scientific objectives in a highly competitive and regulated environment. It also involves the identification and analysis of market opportunities and the formulation of alliances with other research institutions to grow as an entity. Therefore, having broad and updated knowledge in this area is crucial for the specialist who wishes to lead organizations in the biopharmaceutical sector towards success.

That is why TECH has designed this postgraduate certificate, through which the student will delve into the most cutting-edge aspects of Strategic Management in the Pharma Biotech Industry. Through 150 hours of academic experience, students will learn about the market entry techniques of pharmaceutical companies or the different methods of value creation of companies. It will also identify the advanced internationalization strategies that organizations can carry out.

This program will be taught in a 100% online format, which will allow students to access the educational content at any time and location, only requiring a device with an Internet connection.  In addition, they will enjoy a wide variety of resources available in media such as readings, video or practical exercises. In this way, they will enjoy a pleasant, individualized and decisive teaching.

You will delve into market research and identify business opportunities in the biopharmaceutical industry"

This postgraduate certificate in Strategic Management in the Pharma Biotech Industry contains the most complete and up-to-date scientific program on the market. The most important features of the include:

• The development of practical cases presented by experts in Pharma Biotech
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connectio

Over 6 weeks, you will delve into the importance of strategic partners and how to establish alliances that will propel your company to success"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Get updated in Strategic Management in the Pharma Biotech Industry through cutting-edge multimedia didactic formats"

If you have a digital device with Internet connection, you will be able to access this 100% online program whenever and wherever you want"

The main purpose of this qualification is to provide the physician the most cutting-edge knowledge in the field of Strategic Management in the Pharma Biotech Industry, so that they will be able to make the decisions that will lead the biopharmaceutical company to success. In addition, you will complete your study in only 6 weeks and through the most advanced educational methodology in the academic panorama.

You will explore the different levels of strategic management in the pharmaceutical industry and the importance of innovation for business growth"

General Objectives

• Acquire knowledge about the history of strategic management
• Categorize the different definitions over time
• Evaluate financial efficiency
• Optimize working capital management
• Understand the different types of healthcare systems, such as public, private/private insurance, and managed health care
• Assess unmet patient needs and chronicity management
• Understanding what Market Access is and how the need for this function arises in the pharmaceutical industry
• Know the structure, organization and functions of the National Health System
• Delve into the steps to be followed to plan the market access of a new drug
• Review the points to be analyzed in a phase prior to the development of the access plan to know the environment and competitors
• Knowing the capabilities and ethics of the Coach
• Understand the essence of Coaching and its approach to learning
• Acquire basic knowledge about the fundamental concepts of leadership and its application in the pharmaceutical industry
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
• Obtain an effective tool to achieve results
• Define unique and differentiated value propos

Specific Objectives

• Acquire knowledge about the history of strategic management
• Categorize the different definitions over time
• Delve into the levels of strategic management
• Understand the 6 types of value generation in the company, using examples from the industry
• Evaluate performance in the company
• Analyze the VUCA Environment
• Apply PESTEL analysis and Porter's 5 Forces analysis
• SWOT Analysis
• Perform an analysis of the Value Chain
• Analyze the company's resources and competencie
  
  

In just 6 weeks, you will position yourself as an excellent Pharma Biotech company manager"