Pressure groups are capable of creating changes in society, which is why this figure is increasingly immersed in the communication and public relations field. Specializing in this field will help you to be more competitive in your daily work” 

The term Lobby originated in the 19th century in a political environment, as a way to win votes or influence party decisions. Over the years, the participation of these pressure groups has moved to other areas, although with a similar objective: to persuade other people's decisions in order to achieve interests for the company or society. Therefore, at the journalistic level, it has acquired a relevant role.

This Postgraduate certificate in Pressure and Persuasion Groups of TECHoffers students a very detailed vision of the main lobbies, providing them with a very close and transparent perception of how public relations should be managed in relation to pressure groups. In this way, it is possible to offer a superior  specialization to the students from experts with years of experience. Thus, throughout these weeks, students will learn to recognize the main debates and media events arising from the current situation and how they are generated and disseminated according to communication strategies and interests of all kinds.

A program of high educational level and that will mean a plus of quality in the resume of journalists and communicators, but which also has the advantage of being taught in a 100% online format, so that students do not have to move to any physical location, since they only need to have a computer or mobile device with internet connection to be able to study from anywhere in the world.

The completion of this Postgraduate certificate will teach you how to efficiently manage the institutional communication of your company”

This Postgraduate certificate in Pressure and Persuasion Groups contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

A 100% online program where you can find a multitude of theoretical and practical resources to improve your learning”

The program’s teaching staff includes professionals from the field who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professionals must try to solve the different professional practice situations that are presented throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Learn about the work of Pressure and Persuasion Groups and how they have influenced the marketing and advertising field"

The methodological design of this Postgraduate certificate is based on teaching techniques proven for their effectiveness"

Knowing how lobbies work is a fundamental task to understand where advertising and public relations campaigns should be directed. Therefore, this Postgraduate certificate of TECH has a comprehensive syllabus on Pressure and Persuasion Groups, ranging from its origins to its work in small business or the different types of pressure groups. A comprehensive curriculum that will provide students with an overview of this field, so that they can manage successfully when working with these teams.

A comprehensive syllabus that will show you the main strategies in Pressure and Persuasion Groups”

Módulo 1. Pressure and Persuasion Groups 

1.1. Introduction to Lobby 

1.1.1. What is Lobby? 
1.1.2. Origins of Lobby 
1.1.3. Public Affairs Strategies 

1.2. The Lobbyist 

1.2.1. A Day in the Life of a Professional Lobbyist 
1.2.2. Lobby, Vocation or Training 
1.2.3. Ten Qualities of a Good Lobbyist 

1.3. The Basics of Lobbying 

1.3.1. Mobilization in Digital Environments 
1.3.2. Clients 
1.3.3. Lobby and Internationalization 

1.4. Lobby in Small Businesses 

1.4.1. Association 
1.4.2. Approach 
1.4.3. Anticipation 
1.4.4. Activation 
1.4.5. Access 
1.4.6. Evaluation 

1.5. Study Cases 

1.5.1. Case Studies The PPP Forum Case 
1.5.2. A Success Story: Introduction to Hybrid Technology 
1.5.3. "Varicella and Public Health" Case 

1.6. Lobby Strategies 

1.6.1. A Pre-Legislative Administration's View of Lobbies 
1.6.2. The Butterfly Effect 
1.6.3. Light and Stenographers 

1.7. Lobbies in the Media 

1.7.1. Lobbying on the Internet and Social Media 
1.7.2. Social Networks Most Used by the Lobbies 
1.7.3. Lobbies in Conventional Media 

1.8. Types of Groups 

1.8.1. Opinion Groups 
1.8.2. Stakeholders 
1.8.3. Power Groups 

1.9. Types of Lobbying 

1.9.1. According to their Organizational Aspect 
1.9.2. According to their Legal Nature 
1.9.3. According to their Goals, Objectives and Interests 

1.10. Positive and Negative Aspects of Lobbying 

1.10.1. Positive Aspects 
1.10.2. Negative Aspects 
1.10.3. Lobbyists' Vision  

This program will help you learn about the characteristics of the main pressure groups in society”