This Postgraduate certificate will provide you with everything you need to know in the field of evolving trends for the fashion, beauty and luxury sector"   

The contents of this Postgraduate certificate are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way.  

The specialization focuses on teaching professionals in the information and communication sciences the most optimal methods to know the evolution of trends in the field of fashion, beauty and luxury. This will allow journalists to orient their work according to the tastes and needs of the target audience and, therefore, to carry out a much more competitive work. 

Likewise, throughout the syllabus, all the aspects that directly influence the identity and behavior of the consumer will be analyzed. In this way, the professional will be able to segment audiences correctly and offer messages adapted to the needs of each one of them. 

A journey that will lead students to recognize the consumer profiles of luxury companies, detecting their lifestyle and needs. This will allow the professional to establish communication strategies adapted to this type of audience, exponentially improving business results. 

Another key to the success of this program is the possibility of being the student themselves who decides how they organize their learning: from the time, to the place and intensity of study. This ensures that this program is fully compatible with your personal and professional life. So that you never lose motivation.  

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish. You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process.    

This program will allow you to enhance your skills and become a successful communication journalist"

This Postgraduate certificate in Consumer Identity and Evolving Trends contains the most complete and up-to-date educational program on the market. The most important features include:

• Practical cases presented by experts in fashion journalism, beauty and luxury
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on fashion, beauty and luxury journalism
• Practical exercises where self assessment can be used to improve learning
• With special emphasis on innovative methodologies in journalism and communication in fashion, beauty and luxury
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best program on the market in journalism and communication in fashion. You only have to bring your enthusiasm to study”

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. To do so, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of fashion, beauty and luxury journalism. 

Become an excellent journalist and learn to work successfully, enhancing your relationship with companies in the fashion industry"

This program is not only designed for working journalists, but also for those who work in the press offices of companies in the sector who want to update and enhance their knowledge"

The structure of the contents has been designed by a team of professionals in journalism, marketing, fashion and communication who, aware of the relevance of current specialization in this field as a means to delve into the area of knowledge, have designed a complete syllabus specially designed to update professionals in the information sciences on the peculiarities and characteristics of the fashion world and the evolution of its trends. Thus, after completing the program, the student will be much better prepared to work in this field in a more autonomous and competent manner. 

We guarantee the most complete and up-to-date learning program on the market, which will allow you to enter an exciting world with every guarantee of success” 

Module 1. Consumer Identity and Evolving Trends  

1.1. Fashion as a Social Communication Tool

1.1.1. Expansion of the Fashion Phenomenon and Social Changes
1.1.2. Appearance as a Form of Individual Identity
1.1.3. Elements Defining the Visual Language of Fashion

1.2. Visual Expression of Color

1.2.1. The Importance of Color in Purchasing Decisions
1.2.2. Color Theory and Chromatic Emotions
1.2.3. The Use of Color in the Fashion Ecosystem

1.3. New Consumer Profiles

1.3.1. The Correct Segmentation of Consumers in the 21st Century
1.3.2. Brands Facing New Customers: From Consumers to Prosumers 
1.3.3. Trends and Factors Conditioning the Purchasing Process  

1.4. Preferences of the Luxury Consumer

1.4.1. The Lifestyle of the Luxury Client: Values and Priorities
1.4.2. The Dynamics of Consumption in the Luxury World
1.4.3. Discovering Luxury Retail and E-tail

1.5. Observation and Research of Trends in "Coolhunting" Theory

1.5.1. The Figure of the Trend Hunter in the Fashion Industry
1.5.2. From Trendsetters to Mass Consumption
1.5.3. Trend Research Agencies

1.6. Novelty, Trends and Hype From Innovation to Consolidation

1.6.1. Differentiation of Concepts
1.6.2. Macrotrends and Microtrends
1.6.3. Cycles and Theories of Trend Diffusion

1.7. Methodology and Analysis for Trend Detection

1.7.1. The Art and Science of Trend Spotting. CSI (“Coolhunting Science Insights”)
1.7.2. Observation and Documentation as Disciplines of Analysis
1.7.3. Methods to Obtain Data From the Interview to the Delphi Method

1.8. The Cosmetics Sector, Beauty as a Lifestyle  

1.8.1. The Beauty Industry, the Sale of Intangibles
1.8.2. Market Trends in the 21st Century
1.8.3. The Informed Consumer: The Rise of Niche and Eco Cosmetics 

1.9. Concept Stores Physical and Digital Trend Spaces

1.9.1. An Unusual Selling Space in the Right Hotspots
1.9.2. The Shopping Experience Beyond Fashion. Art, Culture and Design
1.9.3. Concept Stores also Online

1.10. Post Covid-19 Fashion, Beauty and Luxury Consumer Trends

1.10.1. What Has Changed Forever in Consumption Habits?
1.10.2. What the Shopping of the Future Will Be Like 
1.10.3. Sustainability, Technology and Innovation as Key Elements

A complete program that will take you through the knowledge you need to compete among the best"