Learn how to manage companies in the creative sector in a brilliant way and become a major asset in the industry"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

In their constant search to provide students with the best contents of the educational panorama, TECH professionals have designed for this Postgraduate diploma the most complete and deepest syllabus in the sector. In addition, these contents stand out for being presented in multimedia format, thus helping students in their learning process and generating the most effective methodology in the market. Thereby, students who choose to study this Postgraduate diploma can be fully confident that they will acquire the best knowledge from the most effective teaching material, which will become their theoretical support in the course of their professional practice. 

TECH provides students with the most complete teaching material on the market. In this way, their professional growth is enhanced" 

Syllabus

Traditionally creativity and management have been conceived as antagonistic disciplines. Today, however, creativity and innovation have become the main drivers of economic progress alongside technology. This reality demands new professional profiles capable of harmoniously and efficiently developing these tools in the management of the so-called creative industries.  

Through this complete Postgraduate diploma, the student obtains mastery of all the units necessary for the management of companies and organizations in the new context of the creative industries. The program does not focus solely on arts management, but aims to provide the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today.  

Likewise, this program is designed to be studied with a methodology that promotes the acquisition of skills in the field of market research, strategic vision, digital tools and co-creation.  

On the other hand, jobs in this sector are constantly evolving. Therefore, the program aims to provide students with the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments. 

All this, condensed into an academic program divided into 3 didactic modules taught over 6 months and which is intended to become a turning point in the student's professional career. In this way, and after completing the Postgraduate diploma, the student will be able to start working in companies in the creative industry with a higher success rate. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Protection of Creative and Intangible Products 
Module 2. Economic and Financial Management of Creative Companies  
Module 3. Consumer or User Management in Creative Businesses

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Creative Industries Management completely online. Throughout the 6 months of this program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Protection of Creative and Intangible Products

1.1. Legal Protection of Intangible Assets  

1.1.1. Intellectual Property  
1.1.2. Industrial Property  
1.1.3. Advertising Law   

1.2. Intellectual Property I  

1.2.1. Applicable Regulations  
1.2.2. Relevant Aspects and Issues  
1.2.3. Case Studies  

1.3. Intellectual Property II  

1.3.1. Intellectual Property Registration  
1.3.2. Reservation of Rights Symbols and Other Means of Protection 
1.3.3. Licenses for Content Dissemination  

1.4. Intellectual Property III  

1.4.1. Management Entities  
1.4.2. The Intellectual Property Commission  
1.4.3. Relevant Organizations  

1.5. Industrial Property I: Branding.  

1.5.1. Applicable Regulations  
1.5.2. Relevant Aspects and Issues  
1.5.3. Real Applications  

1.6. Industrial Property II: Industrial Designs  

1.6.1. Applicable Regulations  
1.6.2. Relevant Aspects and Issues  
1.6.3. Legal practice  

1.7. Industrial Property III: Patents and Utility Models  

1.7.1. Applicable Regulations  
1.7.2. Relevant Aspects and Issues  
1.7.3. Study Cases  

1.8. Intellectual and Industrial Property: Practice  

1.8.1. Intellectual Property vs. Industrial Property (Comparative Law)  
1.8.2. Practical Issues in Conflict Resolution  
1.8.3. Case Study: Steps to Follow  

1.9. Advertising Law I  

1.9.1. Applicable Regulations  
1.9.2. Relevant Aspects and Issues  
1.9.3. Jurisprudence in Advertising Matters  

1.10. Advertising Law II  

1.10.1. Advertising Self-Regulation  
1.10.2. Self-Control  
1.10.3. Advertising Jury 

Module 2. Economic and Financial Management of Creative Companies

2.1. The Necessary Economic Sustainability  

2.1.1. The Financial Structure of a Creative Company 
2.1.2. Accounting in a Creative Company 
2.1.3. Triple Balance 

2.2. Revenues and Expenses of today's Creative Businesses 

2.2.1. Accounting of Costs 
2.2.2. Type of Costs 
2.2.3. Cost Allocation 

2.3. Types of Profit in the Company 

2.3.1. Contribution Margin 
2.3.2. Break-even Point 
2.3.3. Evaluation of Alternatives 

2.4. Investment in the Creative Sector 

2.4.1. Investment in the Creative Industry 
2.4.2. Investment Appraisal 
2.4.3. The NPV Method: Net Present Value

2.5. Profitability in the Creative Industry 

2.5.1. Economic Profitability 
2.5.2. Time Profitability 
2.5.3. Financial Profitability 

2.6. Cash Flow: Liquidity and Solvency 

2.6.1. Cash Flow 
2.6.2. Balance Sheet and Income Statement  
2.6.3. Settlement and Leverage 

2.7. Financing Formulas currently on the Creative Market 

2.7.1. Venture Capital Funds 
2.7.2. Business Angels. 
2.7.3. Calls for Proposals and Grants 

2.8. Product Pricing in the Creative Industry 

2.8.1. Pricing 
2.8.2. Profit vs. Competition. 
2.8.3. Pricing Strategy 

2.9. Pricing Strategy in the Creative Sector 

2.9.1. Types of Pricing Strategies 
2.9.2. Advantages 
2.9.3. Disadvantages 

2.10. Operational Budgets 

2.10.1. Tools of Strategic Planning 
2.10.2. Elements Included in the Operational Budget 
2.10.3. Development and Execution of the Operational Budget

Module 3. Consumer or User Management in Creative Businesses

3.1. The User in the Current Context 

3.1.1. Consumer Change in Recent Times 
3.1.2. The Importance of Research 
3.1.3. Trend Analysis 

3.2. Strategy with the Focus on the Individual 

3.2.1. Human Centric Strategy 
3.2.2. Keys and Benefits of Being Human Centric 
3.2.3. Success Stories 

3.3. Data on the Human Centric Strategy 

3.3.1. Data on the Human Centric Strategy 
3.3.2. The Value of the Data 
3.3.3. 360º View of the Customer 

3.4. Implementation of the Human Centric Strategy in the Creative Industry 

3.4.1. Transformation of Dispersed Information into Customer Knowledge 
3.4.2. Opportunity Analysis 
3.4.3. Maximization Strategies and Initiatives 

3.5. Human Centric Methodology

3.5.1. From Research to Prototyping 
3.5.2. Double Diamond Model: Process and Phases 
3.5.3. Tools 

3.6. Design Thinking  

3.6.1. Design Thinking 
3.6.2. Methodology 
3.6.3. The Techniques and Tools of Design Thinking 

3.7. Brand Positioning in the User's Mind  

3.7.1. Positioning Analysis 
3.7.2. Typology 
3.7.3. Methodology and Tools 

3.8. User Insights in Creative Businesses 

3.8.1. Insights and their Importance. 
3.8.2. Customer Journey and the Relevance of the Journey Map 
3.8.3. Research Techniques

3.9. User Profiling (Archetypes and Buyer Persona) 

3.9.1. Archetypes 
3.9.2. Buyer Persona 
3.9.3. Methodology of Analysis 

3.10. Research Resources and Techniques 

3.10.1. Techniques in Context 
3.10.2. Visualization and Creation Techniques 
3.10.3. Voice Contrast Techniques

Advance your career in the management of creative industries with this comprehensive program that TECH has developed with the help of the best experts"