Learn how to manage a successful branding and communication process for creative companies and become a valuable asset in the job market”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

If what students are looking for with this Postgraduate diploma is to base their professional growth on the most specialized knowledge in the sector, then this is the place for them. To achieve this, TECH professionals will provide you with the most complete and up-to-date content bank on the market, which will serve as theoretical support when facing your daily practice with total success. In addition, this syllabus has been designed by a group of prestigious teachers, who will accompany the student throughout the academic process. 

A curriculum packed with content in both theoretical and practical formats that will help the student grow and position themselves as a prestigious professional” 

Syllabus

In their maxim of providing a quality program for all students, TECH professionals have designed this complete academic program that will introduce students to everything related to branding and communication management in companies in the creative sector. This will be carried out after 6 months of intensive study that will mark a before and after in the student's professional career. 

To this end, the program will take an in-depth look at what brandingis, defining the process as all the steps that lead a brand to become what it is. It seeks to give weight and show all the qualities that the brand itself has so that the customer can know the values and vision that the company has and that serves to differentiate it from others. 

Traditionally, creativity and management have been conceived as antagonistic disciplines. Today, however, creativity and innovation have become the main drivers of economic progress alongside technology. This reality demands new professional profiles capable of harmoniously and efficiently developing these tools in the management of the so-called creative industries.

Through this complete Postgraduate diploma, the student obtains mastery of all the units necessary for the management of companies and organizations in the new context of the creative industries. The program does not focus solely on arts management, but aims to provide the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today.

On the other hand, jobs in this sector are constantly evolving. Therefore, the program aims to provide students with the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. New Creative Industries
Module 2. Creative Branding: Communication and Management of Creative Brands
Module 3. New Digital Marketing Strategy

Where, When and How is it Taught?

Communication and Branding in Creative Industries offers the possibility of developing this Postgraduate diploma in Communication and Branding in Creative Industries completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. New Creative Industries

1.1. New Creative Industries 

1.1.1. From the Cultural Industry to the Creative Industry 
1.1.2. Today's Creative Industries 
1.1.3. Activities and Sectors that make up the Creative Industries 

1.2. Economic Importance of the Creative Industries Today 

1.2.1. Contribution 
1.2.2. Drivers of Growth and Change 
1.2.3. Job Outlook in the Creative Industries 

1.3. New Global Context of the Creative Industries 

1.3.1. Radiography of the Creative Industries in the World 
1.3.2. Sources of Financing for the Creative Industries in each Country 
1.3.3. Case Studies: Management Models and Public Policies 

1.4. Natural and Cultural Heritage 

1.4.1. Historical and Cultural Heritage 
1.4.2. By-products and Services for Museum, Archaeological and Historical Sites and Cultural Landscapes 
1.4.3. Intangible Cultural Heritage 

1.5. Visual Arts 

1.5.1. Plastic Arts 
1.5.2. Photography
1.5.3. Crafts 

1.6. Performing Arts 

1.6.1. Theater and Dance 
1.6.2. Music and Festivals 
1.6.3. Fairs and Circuses 

1.7. Audiovisual Media 

1.7.1. Movies, TV and Audiovisual Content 
1.7.2. Radio, Podcasts and Audio Content 
1.7.3. Video Games 

1.8. Current Publications 

1.8.1. Literature, Essays and Poetry 
1.8.2. Publishers 
1.8.3. Press 

1.9. Creative Services 

1.9.1. Design and Fashion 
1.9.2. Architecture and Landscaping 
1.9.3. Advertising 

1.10. Connections of the Creative Economy or Orange Economy 

1.10.1. Cascade Model and Concentric Circles 
1.10.2. Creative, Production and Knowledge Spillovers
1.10.3. Culture at the Service of the Creative Economy

Module 2. Creative Branding

2.1. Brands and Branding 

2.1.1. The Brands 
2.1.2. The Evolution of Branding 
2.1.3. Positioning, Brand Personality, Notoriety 

2.2. Brand Building 

2.2.1. Marketing Mix 
2.2.2. Brand Architecture 
2.2.3. Brand Identity 

2.3. Brand Expression 

2.3.1. Graphic Identity 
2.3.2. Visual Expression 
2.3.3. Other Elements that Reflect the Brand 

2.4. Communication

2.4.1. Focuses 
2.4.2. Brand Touchpoints 
2.4.3. Communication Techniques and Tools 

2.5. Branded Content 

2.5.1. From Brands to Entertainment Platforms 
2.5.2. The Rise of Branded Content 
2.5.3. Connecting with the Audience through Unique Storytelling 

2.6. Visual Storytelling 

2.6.1. Brand Analysis 
2.6.2. Creative Advertising Concepts 
2.6.3. The Creative Fan 

2.7. Customer Experience 

2.7.1. Customer Experience(CX) 
2.7.2. Customer Journey 
2.7.3. Brand Alignment and CX 

2.8. Strategic Planning 

2.8.1. Objectives 
2.8.2. Identification of Audiences and Insights 
2.8.3. Designing the Corporate Strategy: 

2.9. Performance 

2.9.1. Briefing 
2.9.2. Tactics 
2.9.3. Production Plan 

2.10. Assessment 

2.10.1. What to Evaluate? 
2.10.2. How to Assess it? (Measuring Tools) 
2.10.3. Results Reports 

Module 3. New Digital Marketing Strategies

3.1. Technology and Audiences 

3.1.1. Digital Strategy and Differences between User Types 
3.1.2. Target Audience, Exclusionary Factors and Generations 
3.1.3. The Ideal Costumer Profile (ICP) and Buyer Persona 

3.2. Digital Analytics for Diagnostics 

3.2.1. Analytics prior to the Digital Strategy 
3.2.2. Moment 0 
3.2.3. KPIs and Metrics, Typologies, Classification according to Methodologies

3.3. E-Entertainment: the Impact of E-Commerce in the Entertainment Industry 

3.3.1. E-commerce, Typologies and Platforms
3.3.2. The Importance of Web Design: UX y UI 
3.3.3. Optimization of Online Space: Minimum Requirements 

3.4. Social Media and E-Influencer Marketing 

3.4.1. Impact and Evolution of Network Marketing 
3.4.2. Persuasion, Keys to Content and Viral Actions
3.4.3. Planning Campaigns for Social Marketing and Influencer Marketing 

3.5. Mobile Marketing 

3.5.1. Mobile User 
3.5.2. Mobile Web and Apps 
3.5.3. Mobile Marketing Actions 

3.6. Advertising in Online Environments 

3.6.1. Advertising in RRSS and Objectives of the Social Ads 
3.6.2. The Conversion Funnel or Purchase Funnel: Categories 
3.6.3. Social Ads Platforms 

3.7. The Inbound Marketing Methodology 

3.7.1. Social Selling, Key Pillars and Strategy 
3.7.2. The CRM Platform in a Digital Strategy 
3.7.3. Inbound Marketing or Attraction Marketing: Actions and SEO 

3.8. Automization of Marketing 

3.8.1. Email Marketing and Email Typology 
3.8.2. Email Marketing Automation, Applications, Platforms and Advantages
3.8.3. The Emergence of Bot & Chatbot Marketing: Typology and Platforms

3.9. Data Management Tools 

3.9.1. CRM in Digital Strategy, Typologies and Applications, Platforms and Trends
3.9.2. Big Data: Big Data, Business Analytics y Business Intelligence 
3.9.3. Big Data, Artificial Intelligence and Data Science 

3.10. Measuring Profitability 

3.10.1. ROI: the Definition of Return on Investment and ROI vs. ROAS 
3.10.2. ROI Optimization 
3.10.3. Key Metrics 

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"