University certificate
The world's largest school of business”
Introduction to the Program
Las técnicas más avanzadas en Institutional Marketing and Communication desarrolladas en un Postgraduate certificate de impacto que lanzará tu carrera hacia los niveles de competencia más elevados”
En TECH Global University
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Innovación |
Te ofrecemos un modelo de aprendizaje en línea que combina la última tecnología educativa con el máximo rigor pedagógico. Un método único con el mayor reconocimiento internacional:
“Caso de Éxito Microsoft Europa”, por incorporar en nuestros programas el novedoso sistema de multivideo interactivo. Además, nuestro equipo recibió el “Premio Emprendedor” en el Congreso Mundial Expoelearning 2010, el evento de elearning más importante en habla hispana.
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Máxima exigencia |
Nuestro criterio de admisión no es económico. No necesitas 100.000 US$ para estudiar con nosotros. Eso sí, para titularte con TECH pondremos al límite tu inteligencia y tu capacidad para resolver problemas. Nuestro listón académico está muy alto...
65% de los alumnos de TECH finaliza sus estudios
con éxito.
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Networking |
Te ofrecemos un entorno incomparable para realizar un intercambio de conocimiento y un networking de alta calidad.
38.000 directivos formados cada año, 23 nacionalidades distintas.
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Empowerment |
Crece de la mano de las mejores empresas y profesionales de gran prestigio e influencia. Hemos desarrollado alianzas estratégicas y una valiosa red de contactos con los principales actores económicos de Europa y América.
+500 acuerdos de colaboración con las mejores empresas.
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Talento |
Te brindamos un espacio donde intercambiar ideas, experiencias y reflexiones entre ejecutivos, profesionales, emprendedores y líderes de opinión.
150.000 egresados, 400 e-seminarios anuales, 40 grupos de investigación.
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Excelencia académica |
Comparte con nosotros una experiencia única. Estudiarás en un contexto multicultural. En un programa con visión global.
+ 35 nacionalidades.
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Aprende con los mejores |
Nuestro equipo docente explica en las aulas lo que les ha llevado al éxito en sus empresas, trabajando desde un contexto real, vivo y dinámico.
+3.000 profesores, +20 nacionalidades, 53 % Phd doctorados en prestigiosas universidades.
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Capacidad Analítica |
Pero sobre todo, exploramos tu lado crítico, tu capacidad de
cuestionarte las cosas, tu competencia en resolución de problemas, tus habilidades interpersonales.
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Excelencia académica |
Ponemos a tu alcance la mejor metodología de aprendizaje online. Combinamos el método Relearning (metodología de aprendizaje de posgrado con mejor valoración internacional), junto a los case studies de la Harvard Business School. Tradición y vanguardia en un difícil equilibrio y en el contexto del más exigente itinerario formativo.
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Economía de escala |
Somos los más grandes. El grupo TECH tiene un portfolio de +1500 posgrados universitarios y en la nueva economía volumen + tecnología = precio disruptivo.
No somos los más caros. Somos los mejores. Por nuestra rigurosa metodología, por nuestra colaboración con la Harvard Business School y porque tenemos el mejor cuadro docente”
Syllabus
The Postgraduate certificate in Institutional Marketing and Communication from TECH Global University is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.
A 5-week program that is intended to be a unique and stimulating experience that will lay the foundation for your success in corporate reputation management.
What you study is very important. The skills and competencies you acquire are fundamental. You won't find a more complete syllabus than this one"
Syllabus
The content of the Postgraduate certificate in Institutional Marketing and Communication is designed to promote the development of management skills that will enable the professional to obtain information that will allow them to adequately manage the reputation of a brand or company.
Over the course of 125 hours, the student analyzes a plethora of practical cases through individual and teamwork. It is, therefore, a real immersion in real business situations.
This Postgraduate certificate deals in depth with all strategic areas of the company and is designed to ways managers and industry experts to understand business management from a strategic, international and innovative perspective.
A plan designed for you, focused on your professional improvement and that prepares you to achieve excellence in the field of Corporate Analysis and Metrics. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.
This course takes place over 5 weeks and consists of 1 module:
Module 1. Institutional Marketing and Communication
Where, When and How is it Taught?
This Postgraduate certificate takes place over 5 weeks. You can do it completely online, from wherever and whenever you want and in a connected way, attending our workshops and virtual conferences.
Module 1. Institutional Marketing and Communication
1.1. Political Action in Institutions
1.1.1. Concept of Institution
1.1.2. Types of Institutions and Social Groups
1.1.3. Institutional Actions
1.2. Institutional Marketing
1.2.1. Institutional Markets: Citizens and Entities
1.2.2. Institutional Offer
1.2.3. Citizen Satisfaction
1.3. Marketing Plans in the Institutions
1.3.1. Institutional Environment Analysis
1.3.2. Objectives of the Institution
1.3.3. Strategic and Operational Actions
1.4. Public Communication
1.4.1. Political Communication Agents
1.4.2. Formal Media: Press and Institutions
1.4.3. Informal Media: Networks and Opinion Makers
1.5. Institutional Communication Strategies
1.5.1. Institutional Information Content
1.5.2. Institutional Communication Objectives
1.5.3. Main Communication Strategies
1.6. Institutional Policy Agenda Planning
1.6.1. Development of the Institutional Agenda
1.6.2. Design of Institutional Campaigns
1.6.3. Target Groups of the Campaigns
1.7. Government communication: Open Government
1.7.1. Open Government Concept
1.7.2. Media
1.7.3. Types of Messages
1.8. Political Communication in Democracies
1.8.1. Demand for Information in Democratic Societies
1.8.2. Institutions as Sources of Information
1.8.3. The Media
1.9. Digital Democracy
1.9.1. Concept of Digital Democracy
1.9.2. Social Dialogue on the Internet
1.9.3. Elements of Use on the Internet
1.10. Social Responsibility in Institutions
1.10.1. Human Rights and Social Responsibility
1.10.2. Climate Change and Social Responsibility
1.10.3. Institutional Ethics
A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"
Postgraduate Certificate in Marketing and Institutional Communications
In a highly competitive and digitalized world, marketing and communication are essential for the success of any institution. At TECH Global University, we offer you the opportunity to specialize in Marketing and Institutional Communication through our Postgraduate Certificate, designed to enhance your skills and knowledge in this strategic area. Our Postgraduate Certificate is taught online, which gives you the freedom to learn from anywhere and adapt your schedule to your personal and professional commitments. Online classes allow you to interact with leading professionals in the field of marketing and communication, who will share their knowledge and experiences through live sessions and discussion forums. This interaction gives you the opportunity to expand your network and gain valuable insights into the most effective trends and strategies in today's world of marketing and communication.
Develop your institutional communication skills
In our Institutional Marketing and Communication program, you will gain in-depth knowledge of marketing fundamentals, market research, strategic planning, brand management and effective communication. You will learn to design and execute marketing strategies tailored to the needs and objectives of institutions, using digital and traditional tools to reach the target audience. You will also explore the latest trends in institutional communication, including reputation management, public relations, content marketing and the use of social media. Our practical approach will allow you to develop real-world skills through projects and case studies that will challenge you to analyze, plan and execute effective marketing and communication strategies. with this Postgraduate Certificate in Institutional Marketing and Communication from TECH Global University, you will be prepared to excel in the field of marketing and communication, boosting the growth and reputation of institutions in a highly competitive environment. enroll today and take a step forward in your professional career!