Syllabus

The content of this Postgraduate certificate in Advertising Creativity: Copywriting has been developed with the student's needs in mind in order to succeed in an environment that requires certain communicative and creative skills, as well as a broad knowledge of language and its structure. In this way, the professionals exploit their potential, attending to the latest trends and developing the capabilities of the functions of a copywriter. As a result, you will master the key aspects to achieve success, through quality content structured in a module that will guide your learning towards excellence. 

Acquire the skills of a copywriter within an advertising agency or a marketing department of a company or institution thanks to this program" 

Syllabus

Postgraduate certificate in Advertising Creativity: Copywriting of TECH Global University is an intensive program that prepares students to enter the field of advertising through creative writing. 

Through this complete Postgraduate certificate, the students will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow them to make decisions in uncertain and competitive environments, facing the business challenges that the scenario presents thanks to fresh and innovative ideas. 

Throughout 150 hours of preparation, the student will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile. 

As such, the Postgraduate certificate focuses on the fundamental aspects of copywriting, through a curriculum designed to specialize professionals with a strategic and oriental approach to this sector from an international and innovative perspective. 

For all these reasons, this program is designed for the students, focused on their professional improvement that prepares them to achieve excellence in a results-oriented field that requires high doses of imagination and writing, with impeccable knowledge of writing and spelling. All this through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will give you the skills to develop successfully in this environment. 

This Postgraduate certificate is developed over 6 week and is divided into 1 module: 

Module 1. Advertising Creativity I: Copywriting

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Advertising Creativity: Copywriting completely online. Over the course of 12 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Advertising Creativity I: Copywriting 

1.1. Writing Concept  

1.1.1. Writing and Editing  
1.1.2. Copywriting and Thought  
1.1.3. Copywriting and Order 

1.2. Fundamentals of Advertising Copywriting  

1.2.1. Correction  
1.2.2. Adaptation  
1.2.3. Efficiency  

1.3. Characteristics of Copywriting  

1.3.1. Nominalization  
1.3.2. Destructuring  
1.3.3. Expressive Concentration 

1.4. Text and Image  

1.4.1. From Text to Image  
1.4.2. Text Functions  
1.4.3. Image Functions  
1.4.4. Relationship Between Text and Imaging  

1.5. Brand and Slogan  

1.5.1. The Brand  
1.5.2. Brand Characteristics  
1.5.3. The Slogan  

1.6. Direct Advertising  

1.6.1. The Brochure  
1.6.2. The Catalogue  
1.6.3. Other Annexes

1.7. Press Advertising: The Large Format Advertisement  

1.7.1. Newspapers and Magazines  
1.7.2. Superstructure  
1.7.3. Formal Characteristics  
1.7.4. Editorial Characteristics 

1.8. Press Advertising: Other Formats  

1.8.1. Word Advertisements  
1.8.2. Superstructure  
1.8.3. The Claim  
1.8.4. Superstructure  

1.9. Outdoor Advertising   

1.9.1. Formats  
1.9.2. Formal Characteristics  
1.9.3. Editorial Characteristics

1.10. Radio Advertising  

1.10.1. Radio Language  
1.10.2. The Radio Spot  
1.10.3. Superstructure 
1.10.4. Wedge Types  
1.10.5. Formal Characteristics  

1.11. Audiovisual Advertising   

1.11.1. The Image  
1.11.2. The Text  
1.11.3. Music and Sound Effects   
1.11.4. Advertising Formats  
1.11.5. The Script  
1.11.6. Storyboard

You will learn the radio language and how to develop a successful radio spot, condensing the message in time and form for the final receiver" 

Teaching Objectives

Postgraduate certificate in Advertising Creativity: Copywriting is designed to guide the student towards the achievement of the following proposed objectives, to improve their skills and expand their knowledge in the world of copywriting. In this way you will create copys successful and persuasive copy, across different media and for different formats. As a result, after completing the program, the professional will be able to make the right decisions with a global approach within the sector, from an innovative perspective and an international vision to create an impact on consumers. 

In this TECH Postgraduate certificate, you will learn the different communicative techniques to elaborate persuasive texts that convince the reader in a creative way" 

TECH makes the goals of their students their own goals too.
Working together to achieve them

The Postgraduate certificate in Advertising Creativity: Copywriting will enable students to: 

  1. Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools 
  2. Know how to use information and communication technologies and techniques in the different combined and interactive media or media systems
  3. Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
  4. Recognize significant and appropriate tools for the study of advertising and public relations
  5. Know how to analyze the elements that make up the advertising message: graphic elements, audiovisual elements and musical and sound elements
  6. Assume the role of a creative editor within an advertising agency or advertising department in a company or institution

Postgraduate Certificate in Advertising Creativity: Copywriting.

Advertising creativity in copywriting consists of writing messages that are attractive, persuasive and memorable. This is a fundamental task in the creation of effective advertisements, where the aim is to generate a positive impact on the target audience and get them to identify with the advertised brand or product. The Postgraduate Certificate in Advertising Creativity: Copywriting created by TECH Global University is presented as an excellent opportunity for qualification in the area, without having to leave home. Throughout the training, you will learn the most fundamental topics, under the guidance of a team of Postgraduate Diplomas with extensive experience in the sector. Throughout the syllabus, you will learn the techniques and strategies of copywriting that have been used in recent years, ranging from the basic structure of the ad, to the writing of headlines and the use of emotional persuasion.

Specialize in advertising creativity: copywriting.

At TECH we provide you with innovative curricular schemes that transform traditional teaching models. In addition, we provide you with state-of-the-art academic resources that include theoretical and practical lessons, continuous support from experts and study material taught in multimedia format. Through the syllabus, you will delve into copywriting techniques or strategies and ways to adapt your writing to different platforms or formats (print or digital advertising). With this new knowledge, you will know how to create compelling advertising content that attracts attention and motivates consumers to take action. What are you waiting for to enroll? Enroll now and be part of the largest digital academic community in the world.