postgraduate certificate History of Advertising and Public Relations

To become a specialist in a given area, it is essential to understand its origins and how it has evolved throughout history, taking into account the social changes that have occurred. In the field of advertising and public relations, the process is similar, since only an advanced knowledge in this field will allow professionals to understand why certain changes have occurred and to look for possible inspirations in the past. This TECH program, aimed at journalists and communicators, has been developed with the educational needs of these professionals in mind and contains the most complete and up-to-date information available in the market in this field.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

financing up to

3 months

Price

đ23,697,566

The world's largest faculty of journalism and communication”

Description

The completion of this postgraduate certificate will give you the necessary preparation to become an expert in advertising and public relations, being able to develop successfully in this field of work”

This postgraduate certificate in History of Advertising and Public Relations offers the student an educational journey through the evolution of the fascinating world of persuasive communication, staged through the areas of advertising and public relations. Thus, using the synthesis capacity of advertising, this program offers a decentralized perspective of the evolution of persuasive communication, with special emphasis on national and international advertising communication. The historical study of persuasive communication may well be a determining factor with regards to understanding all of the current processes typical of advertising and public relations.

The essence of Public Relations consists of knowing, managing and investigating the different audiences that an organization has, which is why it is fundamental within organizations, as it contributes to the strategic management of communication within them. At this point, the role of journalism professionals is essential, since they are people who rigorously handle the language, so they are better prepared to adapt their messages to the needs of the market.

This program is a complete and concrete review that will to enable the professionals to perform any of these tasks in the field of communications with solvency and confidence. Throughout this program, a real working scenario TECH offered in order to be able to assess the convenience of its application in the project, evaluating its real indications, its way of development and the expectations we may have regarding the results.

A program of great educational value that will mark a before and after in the knowledge of the students, by offering them the keys that they will be able to apply during their communicative and advertising creation process.

Study with the most innovative didactic methodology in the current educational scenario”

This postgraduate certificate in History of Advertising and Public Relations contains the most complete and up-to-date program on the market. The most important features include:

The use of the latest technology in e-learning software
The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
Practical case studies presented by practising experts
State-of-the-art interactive video systems
Teaching supported by telepractice
Continuous updating and recycling systems
Self-regulated learning, which makes the program completely compatible with other commitments
Practical exercises for self-assessment and learning verification
Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
Communication with the teaching team and individual reflection work
Content that is accessible from any fixed or portable device with an Internet connection
Complementary resource banks that are permanently available

Thanks to the preparation offered by this postgraduate certificate, you will be able to work in the field of advertising and public relations with the solvency of a high-level professional”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it includes the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program focuses on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

Join the professional elite of advertising and public relations by expanding your knowledge in this field”

A unique, key, and decisive educational experience to boost your professional development”

Objectives

TECH main objective is to prepare highly qualified professionals for work experience. An objective that is achieved by offering top-level programs such as this one, which focuses on the History of Advertising and Public Relations. A goal that students will be able to achieve in a short time, having all the necessary information to know how advertising and public relations have evolved throughout history, being better prepared for their daily practice in this field.

If your goal is to reorient your path to success, this is the postgraduate certificate for you. A program that aspires to educational excellence”

General Objective

Acquire the necessary knowledge to carry out an adequate advertising communication using the es most advanced tools

Specific Objectives

Know and analyze the effects of advertising communication on society and culture
Know the historical evolution of advertising and public relations
Know how to relate advertising to other cultural manifestations such as literature, art or cinema, among others
Explore the structure and transformation of today's society in terms of the features, forms and processes of advertising communication and public relations
Relate advertising and public relations in a coherent manner with other social and human sciences
Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication

Achieve your academic goals by completing this comprehensive program”

Postgraduate Certificate in History of Advertising and Public Relations

If you are interested in learning about the evolution and impact of advertising and public relations in today's society, the Postgraduate Certificate in History of Advertising and Public Relations at TECH Technological University is the perfect option for you. This virtual program, offered by the prestigious Faculty of Journalism and Communication, gives you the opportunity to study online and gain in-depth knowledge about the history and importance of advertising and public relations in the contemporary world. With our online classes you will be able to adapt your studies to your own schedule and personal commitments. In addition, you will have the virtual platform and technical support of TECH Technological University to ensure a smooth and enriching learning experience. In this course, you will delve into the history of advertising and public relations, from its origins to its current evolution. You will learn about the important milestones in the history of advertising, the advertising and public relations techniques used over time, the influence of advertising on society and culture, as well as the importance of public relations in building corporate image and reputation management.

You will learn about the important milestones in the history of advertising, the advertising and public relations techniques used over time, the influence of advertising on society and culture, as well as the importance of public relations in building corporate image and reputation management.

Study the history of advertising and public relations completeley online

The history of advertising and public relations is a fascinating and relevant topic in the world of communication and marketing. Knowing the evolution of these disciplines will allow you to understand their impact on today's society and develop a critical view of their influence on culture and consumption. TECH has a team of expert teachers in the area of advertising history and public relations, who will guide you through a complete and up-to-date educational program. Our state-of-the-art e-learning approach will allow you to acquire the necessary knowledge and skills in a flexible and accessible environment. Enroll now and discover the fascinating world of advertising and public relations!