Design professionals must continue learning throughout their employment to adapt to new developments in the field"

The Postgraduate certificate in Social Media Projects is designed to guide the professional of design, graphic arts and other related areas in all aspects related to this field.

Social networks influence the marketing strategy of any company, at least of those who want to reach a wide audience, therefore, this rigor program is aimed at specializing students in the creation of a communication plan in social media, with the different communication codes that should contain, either visually or verbally. It is also important for professional designers to create their own personal brand in the networks, where they will be able to make their work known, so this is a fundamental part of this program.

This Postgraduate certificate provides students with specific tools and skills to successfully develop their professional activity in the wide field of design and graphic art. It works on key skills such as knowledge of the reality and daily practice in this field and develops responsibility in the follow-up and supervision of their work.

Additionally, as it is a 100% online program, the student is not constrained by fixed timetables or the need to move to another physical location, but can access the contents at any time of the day, balancing their professional or personal life with their academic life. 

This program is the best option you can find to specialize in Social Media Projects and achieve the highest possible quality in your work"

This Postgraduate certificate in Social Media Projects contains the most complete and up-to-date educational program on the market. The most important features include:

• Practical cases presented by experts in Social Media Projects
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Social Media Projects
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Do not miss the opportunity to study this Postgraduate certificate in Social Media Projects with TECH. It's the perfect opportunity to advance your career"

It includes professionals belonging to the field of multimedia design and graphic arts in its teaching staff, who bring their work experience to this program, as well as recognized specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby professionals must try to solve the different professional practice situations that arise during the academic year. For this purpose, professionals will be assisted by an innovative interactive video system developed by recognized experts in Social Media Projects and with great experience. 

This program comes with the best educational material, providing you with a contextual approach that will facilitate your learning"

This 100% online program will allow you to combine your studies with your professional work while increasing your knowledge in this field"

The structure of the contents has been designed by the best professionals in the multimedia design and graphic arts sector, with extensive experience and recognized prestige in the profession.

This is the most complete and up-to-date program on the market. We strive for excellence and for you to achieve it too"

Module 1. Social Media Projects

1.1. Introduction to Social Networks

1.1.1. Web 3.0
1.1.2. Web 3.0 Tools
1.1.3. References
1.1.4. Social Media

1.2. New Job Openings

1.2.1. The Emergence of New Professional Figures
1.2.2. Community Manager
1.2.3. The Social Media Strategist
1.2.4. The Content Curator
1.2.5. The Influencer

1.3. Geomarketing

1.3.1. The Concept
1.3.2. Variables
1.3.3. Social Network Geomarketing
1.3.4. Uses of Geolocalization

1.4. Branded Content

1.4.1. The Concept
1.4.2. Differences with Conventional Advertising
1.4.3. Differences with Content Marketing?
1.4.4. Differences with Product Placement
1.4.5. Advantages
1.4.6. Examples:

1.5. How to Manage Social Networks?

1.5.1. What Is Social Media Management?
1.5.2. Purpose of Managing Social Networks
1.5.3. Tools: Hootsuite, Google Analytics, Google Ads
1.5.4. Techniques for Gain Followers

1.6. Visual Storytelling on Instagram

1.6.1. What Is Visual Storytelling?
1.6.2. The Types of Content on Instagram
1.6.3. Optimizing a Profile on Instagram
1.6.4. Visual References Profiles

1.7. Define a Style

1.7.1. Thematic Choice
1.7.2. Define a Style
1.7.3. Planning and Materials
1.7.4. Practice: What Do I Want to Convey?

1.8. Creating Content

1.8.1. Photographs Editing and Filters
1.8.2. Videos
1.8.3. Capture Audience
1.8.4. What, How and When?

1.9. Narrative Photographs

1.9.1. Extending the Time of a Post
1.9.2. Mistakes to Avoid
1.9.3. Project: Narrative Photographs
1.9.4. Project Analysis

1.10. Universal Design

1.10.1. Concept and Principles
1.10.2. European Position on Universal Design
1.10.3. The Future of Accessibility
1.10.4. Examples:

This program will allow you to advance in your career comfortably"