Analyze and optimize the use of new ways and communication strategies of digital media to raise your professional potential to the top" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The content of the Postgraduate diploma in Digital Marketing for Social Media is designed to suit the student, with the most cutting-edge methodology in advertising communication in social networks. In addition, the flexibility that its 100% online format allows makes it a great option for any professional who wants to balance their daily work with an education that will bring benefits in the short term in their personal projects and in the long term in their job prospects. 

Your expertise in social media management and advertising communication will be critical to your development as a future social media department manager”

Syllabus

Marketing strategies are related to communication, which has undergone many changes in the last 20 years due to the creation of a new digital system. This has altered the different modes of communication thanks to the possibilities opened up by technology. In this way, this environment generates different keys to social behavior, requires new languages, and modifies the relationships between senders and receivers of messages, involving new patterns of contextualization and interpretation of content. For all these reasons, it is important to know the role of communication in marketing processes.   

Therefore, a program has been created to help develop all the skills the student needs to understand the importance of the Internet in the work of searching and managing information in the field of advertising and public relations. In this way, you will be able to organize an excellent research work and organize a work team to generate a positive change in your company. 

Throughout 450 hours of specialization, the students will analyze a multitude of case studies through individual and teamwork. They will be able to understand the importance of social networks and e-mobiles as a support and commercial revolution and use these tools to achieve advertising and public relations objectives. The goal of this program is to offer theories and techniques to overcome prejudices, develop imagination and awaken an attitude to generate original ideas in any communicative sphere. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. Digital Marketing and E-Commerce 
Module 2.Digital Marketing Strategies
Module 3.Attraction Marketing 
Module 4.Entrepreneurship 

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate diploma completely online. Throughout the 6 months of specialization, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Digital Marketing and E-Commerce

1.1. Digital Marketing and E-Commerce

1.1.1. The Digital Economy and the Sharing Economy
1.1.2. Trends and Social Changes in Consumers
1.1.3. Digital Transformation of Traditional Companies
1.1.4. The Roles of the Chief Digital Officer

1.2. Digital Strategy

1.2.1. Segmentation and Positioning in the Competitive Context
1.2.2. New Marketing Strategies for Products and Services
1.2.3. From Innovation to Cash Flow

1.3. Technology Strategy

1.3.1. Basic Concepts of Web Development
1.3.2. Hosting and Cloud Computing
1.3.3. Content Management Systems (CMS)
1.3.4. Formats and Digital Media
1.3.5. Technological e-Commerce Platforms

1.4. Digital Regulation

1.4.1. Privacy Policy and Personal Data Protection Act
1.4.2. Fake Profiles and Fake Followers
1.4.3. Legal Aspects of Marketing, Advertising, and Digital Content

1.5. Online Market Research

1.5.1. Quantitative Research Tools in Online Markets
1.5.2. Dynamic Qualitative Customer Research Tools

1.6. Online Agencies, Media and Channels

1.6.1. Integral, Creative and Online Agencies
1.6.2. Traditional and New Media
1.6.3. Online Channels
1.6.4. Other Digital Players

Module 2. Digital Marketing Strategies

2.1. Managing Digital Business

2.1.1. Competitive Strategy in the Face of the Growing Digitalization of the Media
2.1.2. Designing and Creating a Digital Marketing Plan
2.1.3. Digital Media Planning and Contracting
2.1.4. ROI Analysis in a Digital Marketing Plan

2.2. Digital Marketing to Reinforce a Brand

2.2.1. Branded Content and Storytelling
2.2.2. Hypersegmentation
2.2.3. Videomarketing
2.2.4. Social Sales

2.3. Defining the Digital Marketing Strategy

2.3.1. Closed Loop Marketing
2.3.2. Continuous Loop Marketing
2.3.3. Multichannel Marketing

2.4. Digital Marketing to Attract and Retain Customers

2.4.1. Hypersegmentation and Micro-Localization
2.4.2. Loyalty and Engagement Strategies using the Internet
2.4.3. Visitor Relationship Management

2.5. Digital Marketing Trends

2.5.1. Remarketing
2.5.2. Digital Neuromarketing
2.5.3. Avatar Marketing
2.5.4. Bluecasting

2.6. Managing Digital Campaigns

2.6.1. Display Advertising and Rich Media
2.6.2. Multi-Platform, Multi-Segment, Multi-Personalization Campaigns
2.6.3. Advertising on Digital Television

2.7. Online Marketing Plan

2.7.1. Online Research
2.7.2. Creating an Online Marketing Plan
2.7.3. Configuration and Activation
2.7.4. Launch and Management

2.8. Blended Marketing

2.8.1. Integrating on and off actions
2.8.2. Personalize and Segment
2.8.3. Improve the User Experience

Module 3. Attraction Marketing

3.1. The Definition of Inbound Marketing

3.1.1. Effective Inbound Marketing
3.1.2. The Benefits of Inbound Marketing
3.1.3. Measuring the Success of Inbound Marketing

3.2. Target Research

3.2.1. Consumer Intent Modeling and Buyer Personas
3.2.2. Customer Journey Mapping
3.2.3. Content Strategy

3.3. Content Optimization

3.3.1. Content Optimization for Search Engines
3.3.2. Recycling and Content Improvement

3.4. Content Creation

3.4.1. User and Brand Generated Content
3.4.2. Opportunity Blogging
3.4.3. Video and Other Formats

3.5. Content Dynamization

3.5.1. Influencers
3.5.2. Blogger Outreach
3.5.3. Paid Content Seeding

3.6. Conversion

3.6.1. Lead Capturing and CRO
3.6.2. Lead Nurturing and Marketing Automation

Module 4. Entrepreneurship

4.1. Innovation Methodology and Knowledge Society

4.1.1. Design Thinking
4.1.2. The Blue Ocean Strategy
4.1.3. Collaborative Innovation
4.1.4. Open Innovation

4.2. Strategic Innovation Intelligence

4.2.1. Technology Monitoring
4.2.2. Technology Foresight
4.2.3. Coolhunting

4.3. Entrepreneurship and Innovation

4.3.1. Strategies to Search for Business Opportunities
4.3.2. Assessing the Feasibility of New Projects
4.3.3. Innovation Management Systems
4.3.4. Entrepreneur Soft Skills

4.4. Project Management

4.4.1. Agile Development
4.4.2. Lean Management in Startups
4.4.3. Project Tracking and Project Steering

4.5. Business Plan

4.5.1. Business Plan in the Digital Era
4.5.2. Value Proposition Model

4.6. Financing Startups

4.6.1. Seed Phase: Financial Funds and Subsidies
4.6.2. Startup Phase: Business Angels
4.6.3. Growth Phase: Venture Capital
4.6.4. Consolidation Phase: IPO

A unique specialization program that will allow you to acquire advanced training in this field"