Postgraduate certificate Tourism Consultancy

Tourism is a booming sector that continues to grow. The constant opening of new markets, as well as the emergence of new profiles of visitors and tourists, makes the business opportunities to grow and prosper in this sector are multiple. One of the profiles in greatest demand, in fact, is that of Tourism Consultancy, since it is a field that requires highly prepared professionals and managers. This TECH program focuses precisely on this issue, offering an extensive knowledge of current tourism management, planning and planning, so that the graduate can project his or her professional career towards tourism consulting at the highest level.

University certificate

duration

12 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

12 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Tourism Consultancy from TECH Global University is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 3 months and is intended to be a unique and stimulating experience that will lay the foundations for your success in business reputation management.

What you study is very important. The skills and competencies you acquire are fundamental. You will not find a more complete syllabus than this one, believe us"

Syllabus

The content of the Postgraduate certificate in Tourism Consultancy is designed to promote the development of management skills that will enable the professionals to obtain information that will allow them to adequately manage the reputation of a brand or company.

Throughout 300 hours of education, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

This program deals in depth with all strategic areas of the company and is designed to prepare managers and experts in the sector, so that they understand business management from strategic, international and innovative perspective.

A plan designed for you, focused on your professional improvement and that will prepare you to achieve excellence in the field of Tourism Consultancy. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate is developed over 3 months and has 2 modules:

Module 1. Tourism Consulting and Research
Module 2. Public Management of Tourist Destinations

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Tourism Consultancy completely online. Over the course of 3 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Tourism Consulting and Research

1.1. Tourism Research

1.1.1. Sources of Information in the Tourism Sector
1.1.2. Techniques for Information Processing

1.2. Tourism Research Methodologies

1.2.1. Empirical Tourism Research: Scientific Method and the Research Process
1.2.2. Qualitative Approach: Tools
1.2.3. Quantitative Approach: Tools

1.3. Research Applied to Tourism

1.3.1. Treatment of Official Statistical Sources
1.3.2. Document and Image Analysis

1.4. Tourism Research Reports

1.4.1. The Research Project
1.4.2. The Research Report

1.5. Tourism Project Management

1.5.1. Analysis, Formulation and Implementation of Strategies
1.5.2. Market Research
1.5.3. Technical Study
1.5.4. Economic Study
1.5.5. Project Appraisal

1.6. Tourist Destinations

1.6.1. Design and Strategy of Tourist Destinations
1.6.2. Creation of Tourism Products
1.6.3. Research of the Tourism Market
1.6.4. Development of the Tourist Destination
1.6.5. Tourism Development Plan

1.7. Marketing of the Tourist Destination

1.7.1. Promotion of the Tourist Destination
1.7.2. Creation of Tourism Branding
1.7.3. Offline and Online Management of the Tourist Destination

1.8. Analysis of Strategic Management Cases

1.8.1. Strategic Partnerships
1.8.2. Adaptation to the Changing Environment
1.8.3. Technology for Tourist Destinations
1.8.4. Competitive Strategies in the Airline Industry

1.9. Tourism Consulting

1.9.1. Definition and Evolution of Consulting
1.9.2. Basic Concepts of Consulting Activity
1.9.3. Techniques of a Consultant
1.9.4. Project Management
1.9.5. Tourism Consulting

1.10. Destination Consulting Module

1.10.1. Destination Consulting Techniques
1.10.2. Tourism Business Consulting
1.10.3. Types of Actions
1.10.4. Identifying Business Opportunities
1.10.5. Product Creation and Marketing

Module 2. Public Management of Tourist Destinations

2.1. Tourism Policy

2.1.1. Tourism Policy: Concept and Justification for Its Use
2.1.2. The Evolution of Tourism Policy in Spain
2.1.3. The General Framework of Regional and Local Policies

2.2. Administrative Organization in Tourism

2.2.1. The Political-Administrative Framework in Tourist Site Planning
2.2.2. Planning as a Function of Tourism Policy

2.3. Institutional, Legal and Financial Framework of Municipalities

2.3.1. Tax Operations in Spanish Municipalities
2.3.2. Local Expenses in Spanish Municipalities

2.4. Managing Tourist Destinations

2.4.1. Tourism Destination Management Models at Different Levels: Countries, Regions and States, Cities and Locations

2.5. The Importance of Governance in Management

2.5.1. The Perspective of a Tourism Policy with Community Participation

2.6. Legal and Institutional Framework

2.6.1. The Role of Spanish Municipal Federations

2.7. Local Tourism Management Models

2.7.1. Sectoral Instruments and Territorial Plans
2.7.2. The Tourism Territorial Planning Process
2.7.3. Territorial Tourism Plans: Case Studies

2.8. Tourism Observatories as Public Management Indicators

2.8.1. Macro-Tourism Reports
2.8.2. Qualitative and Quantitative Progress Reports
2.8.3. Specific Studies

2.9. Clusters and Innovative Business Associations (IBAs)

2.9.1. Definition of AEI-cluster in Innovation
2.9.2. Advantages and Strategies of Belonging to an Innovative Cluster

2.10. Intelligent Tourist Destinations

2.10.1. Concept of DTI
2.10.2. Network of Intelligent Destinations

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap towards a better professional future”

Teaching Objectives

This program is designed to strengthen management and leadership skills, in addition to developing new competencies and skills that will be essential in their professional development. After the program, you will be able to make global decisions with an innovative perspective and an international vision.

International experience, ethical commitment, and business acumen are some of the most sought-after characteristics in executives in the digital age”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Tourism Consultancy qualifies students to:

Know the methodologies of tourism research
Learn how to select and use relevant and useful information from the tourism sector
Learn how to elaborate strategies for the development of tourism products and destinations
Learn the comprehensive management of tourism projects and destinations
Know and learn the tourism consulting activity
Know the tourism policy: objectives and instruments
Understanding the organizational structure of public administration: international, national and local
Analyze the institutional, legal and financial framework of municipalities
Study the public management of tourist destinations from the different intervention and tourism planning tools
Know the competences and functions of the innovation policy management bodies

Postgraduate Certificate in Tourism Consultancy

Tourism is one of the most important areas of the economy in many countries of the world, and its financial, social and cultural impact is unquestionable. The role of the tourism consultant is essential for the development of this sector, as he/she is in charge of elaborating strategies for the development of tourism products and destinations. For this reason, their presence is increasingly demanded in companies in this field, which is why the Postgraduate Certificate in Tourism Consultancy has been developed. Through it, you will obtain a series of skills that will favor your professional growth in this field, by means of an online methodology that will allow you to study without being limited to uncomfortable pre-established schedules.

Expand your skills in tourism consulting online

Do you want to increase your skills in the field of tourism consulting? The Postgraduate Certificate in Tourism Consultancy is your best option! Throughout this academic experience, you will be able to identify the sophisticated methodologies of tourism research, the mechanisms to manage the creation of projects efficiently or the strategies to choose the most appropriate tourist destinations. This way, through avant-garde didactic resources present in formats such as video or interactive summary, you will achieve a completely resolute and enjoyable learning.