On this Postgraduate certificate you will access unified customer information and enhance automated marketing strategies. With the 100% online methodology, you will prepare at your own pace and acquire key knowledge”

In a world driven by data analysis, companies need tools that allow them to manage information efficiently and strategically. In this sense, Salesforce Data Cloud CDP has become the ideal solution for centralizing, organizing and activating data in real time, allowing companies to improve the personalization of their campaigns and strengthen the relationship with their customers. Thanks to this technology, organizations can create more relevant experiences, optimize segmentation and maximize the impact of their business strategies.

To respond to this growing demand, TECH has designed a comprehensive Postgraduate certificate in Salesforce Data Cloud CDP, which will provide the skills needed to harness the full potential of this platform. Throughout this innovative academic program, fundamental concepts such as advanced data management, the creation of personalized audiences, the automation of marketing based on Artificial Intelligence and the integration of multiple sources of information will be addressed. Likewise, it will delve into predictive analysis, dynamic segmentation and omnichannel strategies to improve business decision making.

Based on this, professionals will acquire key tools to enhance their profile in sectors such as CRM, digital marketing, Business Intelligence and customer experience. In the same way, they will be able to lead digital transformation projects, optimize the performance of commercial strategies and develop innovative data-based solutions. This will give them access to high-level job opportunities in companies looking for specialists in intelligent information management.

In addition, this program will be delivered in a 100% online format, providing flexibility for students to organize their learning according to their needs. Thanks to the innovative Relearning method, the progressive assimilation of the content will be facilitated, reinforcing learning through the reiteration of key concepts. In this way, an efficient educational experience adapted to the challenges of the modern digital environment will be guaranteed.

Boost your career by mastering Salesforce Data Cloud CDP! Thanks to TECH's innovative Relearning methodology, you will have access to flexible, dynamic and effective education. What are you waiting for to enroll?"

This Postgraduate certificate in Salesforce Data Cloud CDP contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The development of case studies presented by experts in Salesforce
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in the management of audiovisual industries
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will have access to an up-to-date syllabus and a 100% online methodology that adapts to you. This way you will know how to unify customer information, optimize personalized campaigns and enhance business strategies”

Its teaching staff includes professionals from the Salesforce field, who bring their work experience to this program, as well as renowned specialists from leading companies and prestigious universities.

Its multimedia content, developed using the latest educational technology, will allow professionals to undertake situated and contextual learning, that is to say, a simulated environment that will provide an immersive study programmed to prepare them for real-life scenarios.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will benefit from a program designed by leading professionals in CRM and data analysis. With practical content and real cases, you will develop key skills to stand out in the digital environment"

In this Postgraduate certificate you will discover how to transform data into winning strategies with Salesforce Data Cloud CDP. Enroll and become an expert in intelligent customer management!"

Throughout an up-to-date syllabus, professionals will address essential concepts such as real-time data integration, intelligent segmentation, personalization of user experiences and automation of the Customer Journey. They will also emphasize key topics such as identity management and profile resolution, data quality and enrichment, connection with advanced analytics tools, and the implementation of scalable architectures in the cloud. Finally, they will delve into regulatory compliance in data protection, the optimization of marketing strategies based on Artificial Intelligence and the measurement of the impact on business ROI.

You will be one step ahead in mastering Salesforce Data Cloud CDP, boosting your professional development and your positioning in an increasingly digitalized market”

Module 1. Advanced Programming in Salesforce

1.1. Dynamic Apex

1.1.1. Dynamic Access to Objects and Fields Definition
1.1.2. Dynamic SOQL
1.1.3. Dynamic DML

1.2. Platform Cache

1.2.1. Platform Cache Uses
1.2.2. Org Cache
1.2.3. Session Cache
1.2.4. Best Practices

1.3. Platform Event Bus

1.3.1. Platform Event Bus. Uses
1.3.2. Publication of an Event
1.3.3. Subscription to an Event

1.4. SOLID Principles

1.4.1. Single Responsability
1.4.2. Open-Closed
1.4.3. Liskov Substitution
1.4.4. Interface Segregation
1.4.5. Dependency Investment

1.5. Apex Enterprise Pattern

1.5.1. Separation of Concerns (SOC)
1.5.2. Selector Layer
1.5.3. Domain Layer
1.5.4. Service Layer

1.6. Trigger Framework

1.6.1. Trigger Framework
1.6.2. O’Hara
1.6.3. Dan Appleman
1.6.4. Hari Krishnan
1.6.5. Scot Wells

1.7. Error Framework

1.7.1. Error Framework
1.7.2. Error Capture
1.7.3. Platform Event to Register the Error

1.8. Framework Automations

1.8.1. Automation Tools
1.8.2. Design of Automation Framework
1.8.3. Technical Aspects

1.9. Development Tools

1.9.1. Code Analyzer
1.9.2. Apex Replay
1.9.3. Apex Log Analyzer
1.9.4. Explain Plan

1.10. Troubleshooting Limits in Apex

1.10.1. CPU Time
1.10.2. Too Many SOQL
1.10.3. Heap Size

Flexibility, innovation and educational excellence: that's what studying at TECH is like. Thanks to TECH's Relearning methodology, you will assimilate the concepts in a progressive and efficient way”