Syllabus

The Postgraduate certificate in Interactive Tourism Advertising and Communication from TECH Global University is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.   

A program that takes place over 1 month and is intended to be a unique and stimulating experience that will lay the foundation for your success in corporate reputation management.  

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"  

Syllabus

The content of the Postgraduate certificate in Interactive Tourism Advertising and Communication is designed to promote the development of management skills that will enable the professionals to obtain information that will allow them to adequately manage the reputation of a brand or company.   

Throughout 150 hours of education, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real 
business situations.  

This program deals in depth with all strategic areas of the company and is designed to prepare managers and experts in the sector, so that they understand business management from strategic, international and innovative perspective.  

A plan designed for you, focused on your professional improvement and that will prepare you to achieve excellence in the field of Interactive Tourism Advertising and Communication. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.   

This Postgraduate certificate takes place over 1 month and is divided into 1 modules: 

Module 1. Interactive Tourism Advertising and Communication 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Interactive Tourism Advertising and Communication completely online. Over the course of 1 month, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Interactive Tourism Advertising and Communication

1.1. Introduction: A General Vision of the Internet 

1.1.1. The Transformation of Tourism Business Models 

1.2. Digital Marketing Fundamentals: Digital Strategy

1.2.1. Digital Marketing Strategies for Tourism Companies 

1.3. Social Media and Networks: Facebook. Twitter. Instagram
1.4. Strategy and Content Management: Bloggers Wordpress Medium About.me 
1.5. Digital Metrics: Web 2.0 Analytics
1.6. Mobile and Apps
1.7. Advertising and Digital Media
1.8. Search Engines SEO. SEM. Google AdSense Google AdWords
1.9. Communication 2.0. Online Reputation. Community Management:
1.10. E-mail Marketing

SemanasInternacionales TECH Global University

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap”  

Teaching Objectives

This program is designed to strengthen management and leadership skills, in addition to developing new competencies and skills that will be essential in their professional development. After the program you will be able to make global decisions with an innovative perspective and an international vision.  

International experience, ethical commitment, and business acumen are some of the most sought-after characteristics in executives in the digital age"  

TECH makes the goals of their students their own goals too. 
Working together to achieve them. 

The Postgraduate certificate in Interactive Tourism Advertising and Communication qualifies students to:

  1. Know the evolution of marketing from its founding principles to the current 4.0 
  2. Analyze and reflect on the contemporary social conditions that mediate the relationship between the advertising message and the psychological characteristics of consumers 
  3. Recognize the structure of online marketing 
  4. Identify Internet advertising formats and their relationships 
  5. Identify the tools currently used to analyze traffic on websites 
  6. Apply the best SEO and SEM techniques to various tourism projects

Postgraduate Certificate in Interactive Tourism Advertising and Communication

Advertising and tourism communication are two essential aspects for the development of the tourism sector. Technological evolution has led travelers to seek more and more information and unique and personalized experiences, and that is where advertising and interactive tourism communication become very important. With TECH's Postgraduate Certificate in Interactive Tourism Advertising and Communication, you will be able to acquire the necessary knowledge to develop yourself in this competitive and constantly evolving sector. This program will allow you to learn about the latest trends in tourism advertising and communication, through which you will be able to effectively reach your target audience. In addition, you will learn to design digital marketing strategies and create interactive and personalized advertising campaigns, which will allow you to differentiate yourself from the competition and offer unique and unforgettable experiences to your customers.

Specialize in tourism advertising

This Postgraduate Certificate is the ideal option for those who want to develop their professional career in the field of tourism, and who wish to expand their knowledge in advertising and communication. With this program, you will be able to improve your skills and abilities in tourism communication management, and thus contribute to the success of companies and organizations in the sector. The TECH postgraduate program is a high quality training that will allow you to grow both personally and professionally, improving your skills in the tourism field. In addition, the program adapts to your needs and schedules, since it is taught online, allowing you to study from anywhere and at any time. If you want to be an outstanding professional in the world of tourism and communication, do not hesitate and train yourself with the best program on the market.