Are you looking for a qualification that will give your career a 180º turn towards business success? Then take this program and you will become an expert in Organizational Neuromarketing”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

TECH designs all of its programs using the innovative and effective Relearning methodology, which combines the reiteration of the most important concepts of the syllabus with the resolution of practical cases based on real situations, allowing the graduate to acquire a broad and specialized knowledge without having to invest extra time in memorizing. In addition, all the programs are supported by hours of high quality additional material with which they can expand each section, as well as contextualize their information in a guaranteed way.

On the Virtual Campus of this Postgraduate diploma, you will find detailed videos, research articles, complementary readings and much more additional material for you to delve deeper into each section of the syllabus”

Syllabus

TECH uses hundreds of hours in the design of each of its study plans, in order to bring together the most comprehensive and innovative information in the field in which it is based, as well as to adapt it to the best teaching methodology so that the graduate does not have to invest extra hours in memorizing, but attends a dynamic, cutting-edge academic experience at the highest level. Therefore, if you decide to enroll in this Postgraduate diploma in Technology and Sensoriality in Organizational Neuromarketing, you will have access to a qualification with which, in a guaranteed way, you will reach the level of specialization of the best professionals.  

The program includes 450 hours of the best theoretical, practical and additional content thanks to which you will be able to delve into aspects such as neurological and technological bases applied to Neuromarketing, the connection with the consumer's senses from the psychological field and the application of this area to organizational development. Therefore, you will be able to carry out an expert activity, contributing to the growth of the company you are part of.  

But that is not all, since the syllabus also includes a high practical component through which the student will work on the resolution of complex situations that may arise in the commercial field. Therefore, students will be able to perfect their competencies, implementing the most effective management strategies in their practice, which will position them as an outstanding professional in the current business sector.  

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Neurological Basis and Neuroscience Technology applied to Neuromarketing 
Module 2. Sensory Marketing: the Connection with the Consumer's Senses from the Field of Neuromarketing 
Module 3. Neuromarketing applied to Organizational Development 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Technology and Sensoriality in Organizational Neuromarketing completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Neurological Basis and Neuroscience Technology applied to Neuromarketing

1.1. The Brain and its Functions from a Neuromarketing Perspective

1.1.1. Neuroscience and Knowledge of the Brain Focused on Neuromarketing 
1.1.2. The Brain, Its Structure and its Effect on Neuromarketing 
1.1.3. Cognitive Processes Located in The Brain Related to Buyer Decision Making 

1.2. The Nervous System and Neurons: Role in Consumer Decision Making

1.2.1. Nervous System: Involvement in the Buyer's Decision Making 
1.2.2. Nervous System: Cell Types and How They Influence Neuromarketing 
1.2.3. Nervous System: Functioning and Transmission of Information in the Buyer's Choice of Products  

1.3. Basic Cognitive Processes: Attention and Consumer Awareness of the Consumer 

1.3.1. Attention and its Application to Neuromarketing 
1.3.2. Consciousness and How it Works in Relation to Neuromarketing
1.3.3. The Relevance of Attention and Consciousness to Neuromarketing 

1.4. Basic Cognitive Processes: Consumer Memory

1.4.1. Memory: Functioning and Classification. Implication in the Consumer's Decision Consumer Decision Making 
1.4.2. Memory Models Involved in Neuromarketing in Neuromarketing 
1.4.3. Memory and its Relevance with Neuromarketing 

1.5. Neuroimaging Technologies in Neuromarketing I: Positron Emission Tomography (PET)

1.5.1. Neuroimaging Techniques
1.5.2. PET: Operation 
1.5.3. PET: Applicability to Neuromarketing

1.6. Neuroimaging Technologies in Neuromarketing II: Functional Magnetic Resonance Imaging (fMRI) and Magnetic Resonance Imaging (MRI) 

1.6.1. fMRI Operation 
1.6.2. MRI Operation 
1.6.3. Utility of fMRI and MRI in Neuromarketing 

1.7. Neuroimaging Technologies in Neuromarketing III: Electroencephalogram (EEG)

1.7.1. Function and Use of EEG in Consumer Decision Making 
1.7.2. Applicability of EEG in Neuromarketing 
1.7.3. Comparison of Neuroimaging Techniques

1.8. Physiological Techniques I: Galvanic Response (GSR) in the Choice of a Product 

1.8.1. Physiological Techniques in Applied Neuroscience 
1.8.2. GSR: Operation 
1.8.3. GSR and its Role in Neuromarketing 

1.9. Physiological Techniques II: Eye-Tracking and Consumer Decision Making

1.9.1. Sight: Information Processing Focused on Neuromarketing 
1.9.2. Eye-Tracking: Operation and Applicability in Buyer Decision Making 
1.9.3. Eye-Tracking: Impact on Neuromarketing 

1.10. Measures of Consumer Behavior: Facial-Coding

1.10.1. Emotions: Role from Neuroscience
1.10.2. Behavioral Measures
1.10.3. FACS: Function and Applicability in Neuromarketing 

Module 2. Sensory Marketing: The Connection with the Consumer's Senses from the Neuromarketing Perspective

2.1. The Shopping Experience through Neuromarketing

2.1.1. Human-Centered Neuromarketing 
2.1.2. The Shopping Experience as Seen through Neuromarketing  
2.1.3. The Importance of the Senses in the Purchase Decision Process 
2.1.4. Attention and Awareness in Consumer Behavior 

2.2. The Senses and Emotions in Purchasing Behavior

2.2.1. Rational Processes and Emotional Processes in the Buying Process
2.2.2. Peak and End Rule
2.2.3. Buying Behavior: How Emotions Influence the Senses

2.3. The Sensory System and its Impact on Purchasing and Consumption Processes 

2.3.1. Functioning of the Sensory System in Buying Behavior 
2.3.2. Persuasive Communication and the Senses 
2.3.3. Synaesthesia and Sensory Marketing 
2.3.4. Are There Other Senses? 
2.3.5. Bouba/Kiki Effect 

2.4. The Senses: Marketing of Touch

2.4.1. The Powers of Touch 
2.4.2. The Great Capacity of the Hands 
2.4.3. Marketing of Touch 

2.5. The Senses. Visual Marketing: The Power of Vision in Consumption

2.5.1. Vision. Implication in Consumption 
2.5.2. The Influence of Light on Shopping Experiences Shopping Experiences 
2.5.3. Colors in Branding and Sales 
2.5.4. A Look Through Neuromarketing 

2.6. The Senses: Olfactory Marketing as Seen through Neuromarketing

2.6.1. Smell: What, But Not How
2.6.2. Memory and Smell. Implication in the Shopping Experience
2.6.3. The Influence of Smells on Purchases Practical Application
2.6.4. Olfactory Marketing and Neuromarketing 

2.7. The Senses: Taste Marketing

2.7.1. Functional Properties of Taste 
2.7.2. Flavors 
2.7.3. Elements of Taste Marketing 

2.8. The Senses: Auditory Marketing

2.8.1. How Hearing Works
2.8.2. Sound and its Qualities 
2.8.3. Auditory Marketing 

2.9. Sensory Marketing and Neuromarketing

2.9.1. Sensory Marketing as a Key Player in the Consumer Experience 
2.9.2. The Power of Neuromarketing in the Sensory Field 
2.9.3. Neuromarketing and Sensory Marketing: Differentiators of the Shopping Experience 

2.10. Sensory Marketing in Practice

2.10.1. Sensory Marketing and Branding 
2.10.2. Steps to Sensory Branding 
2.10.4. Application of Sensory Marketing in Companies 
2.10.5. Success Stories 

Module 3. Neuromarketing applied to Organizational Development

3.1. Social Psychology and Conformism in Work Teams. Neuromarketing Culture

3.1.1. How a Good Neuromarketing Culture Helps the Organization 
3.1.2. Identification And Internalization: The Value of Sharing and Involvement 
3.1.3. Central and Peripheral Persuasion: Two Paths with the Same Purpose  

3.2. Social Cognition and Neuromarketing

3.2.1. Contextual Influences in Social Domains 
3.2.2. Judgment Heuristics within Work Groups 
3.2.3. Relationships Between Attitudes, Beliefs and Behavior 

3.3. Internal Marketing Communication Processes

3.3.1. Empathy and Humility are not Trendy
3.3.2. Scheduling vs. Improvise
3.3.3. Affectivity and Effectiveness in Communication Processes 

3.4. Cognitive Diversity: Thinking and Reasoning within a Good Organizational Development. The Role of Neuromarketing Applied to the Internal Customer

3.4.1. The Value of Team Reasoning 
3.4.2. The Value of Creating as a Team
3.4.3. The Value of Learning as a Team

3.5. Apollo Syndrome: Role Development for the Proper Functioning of the Team With Internal Neuromarketing Approaches

3.5.1. Development of Performance Strategies with Neuromarketing from Inside of the Organization Outwards 
3.5.2. The Value of Looking More Inside to Act Better on the Outside, also Inside the Company 
3.5.3. Individual Intelligence, Collective Intelligence

3.6. Group Talent, Individual Talents: The Necessary Combination for a Good Organizational Development

3.6.1. Balance in the Combination of the Effective and the Affective
3.6.2. Results Vs. Sales
3.6.3. Efficiency Vs. Effectiveness 

3.7. Organizations that Learn from Consumers: Activating Teams that are not Self-Justifying

3.7.1. Assuming and Managing Cognitive Dissonance Processes in our Teams 
3.7.2. Managing Before and After Decision Making in the Group 
3.7.3. Market Observation and Learning from Mistakes Methodology 

3.8. Aspects of Neuromarketing that Help to Understand the Behavior of Individuals and Work Teams

3.8.1. Managing the 50/50 Rule Within the Group
3.8.2. Equipment Care as a Basis for Customer Care
3.8.3. The Value of Empathy in the Midst of the Technological Era 

3.9. Neuromarketing and Internal Communication

3.9.1. Internal Communication as an Investment and not as an Expense
3.9.2. Knowledge and Self-Esteem within the Process of Listening to the Customer and the Team
3.9.3. The Art of Developing a Team Emotionally 

3.10. Expert Knowledge and Experiential Knowledge, Two Ingredients that Neuromarketing Facilitates its Development

3.10.1. Alignment of Marketing and Internal Communication Approaches with other Areas of the Company 
3.10.2. Internal Customer, External Customer: Two Sides of the Same Coin 
3.10.3. Limits of Technology and Personal Values Applied in the Management of the Internal Customer

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"