Description

You will foster the development of artistic skills by understanding the use of visual codes and their message, thanks to this program" 

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When thinking about packaging design, it is not only about developing a powerful idea and image, but also about understanding and strengthening the imagination as one of the main working tools. It is about thinking outside the box, knowing how to stretch the initial message or intention of the product and its physical presentation, to the final image and its possible presentations. It is to discover the best ways of transmitting these ideas, to think critically about the different parts through speculation and imagination.    

This postgraduate certificate addresses the creative management from its elaboration and its weight between the brand that is being created and its consumer or receiver. Analyze the structure of the product and its scenario, think of development alternatives that include virtual spaces, or new technologies for a packaging, not only of the product, but also of its message.    

Through the combination of applied theory, speculative approach and practical resolution, the student is prepared with a series of knowledge and tools to solve and interact in an original and professional way in the different areas of their life and work career, trying to reimagine the possibilities of a product and its presentation; encouraging the student to think actively and critically in the different parts.    

Going in depth from the evolution of packaging, product narrative, brand strategy, art, space and volumes through the speculation workshop, the environment of the products, technical creativity, materials as a message in the production of packaging, art management, photography, to everything that has to do with the project of an enterprise and its projection. 

All this, through an innovative methodology of study totally online, based on Relearning that allows the professional a continuous and efficient education, by means of varied multimedia resources and diversity of specialized content available from the first day for review or download, from any device with an Internet connection. With the guidance of professional experts, who will help you meet the objectives in 6 weeks of study.

Enhance all your creativity and ability to develop in Creative Packaging Management, with this 100% online program”  

This postgraduate certificate in Creative Packaging Management contains the most complete and up-to-date program on the market. The most important features include: 

  • The development of practical cases presented by experts in Design, Marketing and Communication
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
  • Practical exercises where the self-assessment process can be carried out to improve learning
  • Its special emphasis on innovative methodologies
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

With this program, you will be able to incorporate the most advanced artistic techniques such as the exquisite corpse or hypergraphics in your creative work" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn how to develop a personal portfolio and a briefing about your designs, within the framework of a business project"

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Start now your way to success with an exclusive program adjusted to the current labor demand"

Objectives

The main objective of this postgraduate certificate in Creative Packaging Management is to provide professionals with the latest knowledge and techniques in this area, so that they can incorporate them into their work immediately. In this way, they will experience rapid progress thanks to the large number of advanced solutions that they will offer to their clients or employers in the development of creative and functional ideas.

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Do you want to specialize in Creative Packaging Management? This postgraduate certificate is for you. Enroll and graduate in 6 weeks” 

General Objectives

  • Master the tools of packaging design and digital illustration through the use of Adobe Illustrator software
  • Creation of a conceptual, experimental and/or commercial visual identity adapted to all kinds of products
  • Manage a complete packaging project and a customized portfolio
  • Assimilate the product value chain in a comprehensive manner: from design to opening the package at home or sale in the store
  • Generate branding  and marketing strategies through the use of Big Data and continuous assessment
  • Design all packaging  structures with advanced knowledge of their materials and real-life applications
  • Handle Ecopackaging and the materials involved in the design of product packaging
  • Apply packaging design from mass consumption to cosmetics, jewelry or gourmet products and the luxury packaging market

Specific Objectives

  • Encourage the development of artistic skills by understanding the use of visual codes and their message
  • Apply everything learned so far to develop a personal portfolio and a briefing on the designs
  • Fit visual storytelling into the brand strategy
  • Incorporate the most advanced artistic techniques such as exquisite corpse or hypergraphics
  • Manage space, structures and volumes, as well as the chromatic range as a whole and not separately
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If you want to stand out in your work environment, specialize in specific fields such as Creative Packaging Management. Enroll now”

Postgraduate Certificate in Creative Packaging Management

This Postgraduate Certificate in Creative Packaging Management is a unique opportunity to acquire skills that allow you to develop a true creative approach to packaging design. Packaging design is one of the main marketing tools of a product, since it is the first contact that the customer has with it. Therefore, it is essential that the professional uses the precise techniques and develops a creative criterion adjusted to the needs of the project. With this specific program of Creative Packaging Management, the student will acquire the necessary knowledge to develop projects that generate a positive impact on the market. The course is taught in online mode, which allows greater flexibility and adaptability to the needs of the student.

Specialize in packaging design

The syllabus focuses on the fundamentals of creativity applied to packaging design, as well as the creative and technical processes necessary for the development of the project. In addition, the course delves into trend research and the selection of materials and production techniques that ensure the viability of the project. Students will also learn about the importance of packaging in the customer's shopping experience, as well as in the perception of the product's value. In addition, the program includes specific modules on sustainable design and its importance in today's market. In short, this Postgraduate Certificate in Creative Packaging Management is a unique opportunity to acquire skills and knowledge to develop creative and effective packaging design projects in the market. The online format of the course guarantees flexibility and adaptability to the student's needs, as well as access to an innovative methodology based on Relearning.