A comprehensive and 100% online program, exclusive to TECH, with an international perspective backed by our membership in the Business Graduates Association”

The management of sports organizations has become a fundamental pillar for the development and sustainability of the sector. In today’s highly competitive environment, the efficient leadership of sports entities enables the optimization of resources, strengthens strategic decision-making, and ensures compliance with regulatory frameworks. Moreover, its impact goes beyond financial outcomes—it promotes access to physical activity and supports the global growth of the sports industry.  

This Master's Degree in MBA in Sports Entities Management offers professionals a unique opportunity to acquire essential competencies in this field. Throughout the syllabus, participants will explore strategies for resource optimization, contract negotiation, and the planning of high-impact events. In addition, they will enhance leadership and decision-making skills—crucial elements for the effective management of clubs, federations, and other organizations in the sector.  

The learning methodology implemented by TECH promotes a flexible educational experience tailored to the needs of each professional. Thanks to a 100% online model, students will have 24/7 access to course content from any device with an internet connection. Through the Relearning method, based on the strategic repetition of key concepts, knowledge acquisition is optimized and its practical application is facilitated. Furthermore, this academic opportunity includes exclusive masterclasses delivered by International Guest Directors, offering a valuable complement to the program content. 

Furthermore, thanks to TECH's membership in the Business Graduates Association (BGA), students will have access to exclusive and up-to-date resources that will strengthen their continuous learning and professional development, as well as discounts on professional events that will facilitate networking with industry experts. Additionally, they will be able to expand their professional network by connecting with specialists from different regions, fostering the exchange of knowledge and new job opportunities.

You will become familiar with the management of sports organizations through exclusive masterclasses delivered by internationally recognized experts”

This Master's Degree in MBA in Sports Entities Management  contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of practical case studies presented by experts in Sports Entities Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in sports organizations management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an internet connection

You will gain a deep understanding of the organizational structure of sport at both the national and international levels, enabling more efficient and effective management”

The faculty includes professionals actively working in the field of Sports Entities Management, who bring to the program the practical experience of their careers, along with renowned specialists from leading organizations and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will conduct an in-depth analysis of the regulatory framework governing sports organizations, enabling effective and compliant management"

You will precisely address the analysis of the historical background of sports law"

This rigorous academic program will address key topics in Sports Entities Management, beginning with strategic planning, which enables professionals to design and implement strategies tailored to the specific needs of the sector. This strategic approach will be essential in guiding organizations toward success and long-term sustainability. In addition, sports marketing and communication are crucial for optimizing the visibility and positioning of organizations in an increasingly competitive market. Ultimately, these areas will be fundamental for graduates to manage sports entities effectively and position them successfully.  

Thanks to this comprehensive academic preparation, you will strengthen your skills in sports marketing and communication”

Module 1. Introduction to Sports Law and Management

1.1. The Sports Environment

1.1.1. Historical Background of Sports Law

1.2. Sports Contracts: Overview of the Structure of Sports Contractual Agreements
1.3. Sports Intermediation

Module 2. Organizational Structure of International Sport

2.1. Federations
2.2. International Sports Organization
2.3. Conflict Resolution Formulas at the International Level

Module 3. Strategic Planning in Sports Organizations

3.1. Introduction to Strategic Planning and Analysis in Professional Sport
3.2. Purchase and Sale of Sports Entities
3.3. Football Club Management
3.4. Structure and Sports Planning
3.5. Business Development and Operation of Stadiums
3.6. Brand Development and Commercial Rights
3.7. TV Rights
3.8. Internationalization of Sports Entities
3.9. Holding Companies and Investment Funds
3.10. Practical Business Models

Module 4. Financial Management and Tax Aspects in Sports

4.1. Introduction to Sports Finance
4.2. Interpretation of Financial Reports
4.3. Budget Production and Control. Income Sources and Regulation
4.4. Valuation of Investment Projects. Development and Possible Structure of a Feasibility Plan

Module 5. Marketing and Communication in Sports

5.1. Introduction to Sports Marketing
5.2. Marketing Plan
5.3. Branding and Brand Development
5.4. Sports Sponsorship
5.5. Ambush Marketing
5.6. Communication in Sport
5.7. Digital Marketing and Sports
5.8. Specialization in Women Sports
5.9. Sports Marketing and Other Areas
5.10. Trends in Sports Marketing

Module 6. Organization of Sports Events

6.1. Introduction to Sports Events
6.2. Origin and History of Sports Events
6.3. Management of Sports Events
6.4. Planning as a Success Factor
6.5. General Plan of the Sports Event
6.6. Forms of Income
6.7. Sponsorships
6.8. Communication
6.9. Sports Tourism and Local Promotion
6.10. Success Stories of Sports Events

Module 7. New Trends in Sports: Big Data & Sports

7.1. Introduction to the Use of Big Data in Sports. Connections and Current Scenarios
7.2. Data Analysis Methodology. Phases and Strategies
7.3. Open Data Providers and Sources
7.4. Payment Data Providers and Sources
7.5. Reports and Infographics: Vital Importance of the Sample
7.6. Data Processing Tools
7.7. Communication Applied to Big Data. In Search of the Excellence of the Material and Its Sample
7.9. E-Sports Management

Module 8. Leadership and People Management in Sports

8.1. Leadership Styles
8.2. Managerial Skills
8.3. Entrepreneurship
8.4. HR and Talent Management
8.5. Team Management
8.6. Coaching Applied in Sports
8.7. Negotiation
8.8. Conflict Resolution
8.9. Communication Skills
8.10. Pressure Management

Module 9. Leadership, Ethics, and Corporate Social Responsibility

9.1. Globalization and Governance

9.1.1. Governance and Corporate Governance
9.1.2. The Fundamentals of Corporate Governance in Companies
9.1.3. The Role of the Board of Directors in the Corporate Governance Framework

9.2. Cross-Cultural Management

9.2.1. Cross-Cultural Management Concept
9.2.2. Contributions to Knowledge of National Cultures
9.2.3. Diversity Management

9.3. Business Ethics

9.3.1. Ethics and Morality
9.3.2. Business Ethics
9.3.3. Leadership and Ethics in Companies

9.4. Sustainability

9.4.1. Sustainability and Sustainable Development
9.4.2. The 2030 Agenda
9.4.3. Sustainable Companies

9.5. Corporate Social Responsibility

9.5.1. International Dimensions of Corporate Social Responsibility
9.5.2. Implementing Corporate Social Responsibility
9.5.3. The Impact and Measurement of Corporate Social Responsibility

9.6. Responsible Management Systems and Tools

9.6.1. CSR: Corporate Social Responsibility (CSR)
9.6.2. Essential Aspects for Implementing a Responsible Management Strategy
9.6.3. Steps for the Implementation of a Corporate Social Responsibility Management System
9.6.4. CSR Tools and Standards

9.7. Multinationals and Human Rights

9.7.1. Globalization, Multinational Corporations and Human Rights
9.7.2. Multinational Corporations and International Law
9.7.3. Legal Instruments for Multinationals in the Area of Human Rights

9.8. Legal Environment and Corporate Governance

9.8.1. International Rules on Importation and Exportation
9.8.2. Intellectual and Industrial Property
9.8.3. International Labor Law

Module 10. People and Talent Management

10.1. Human Resources Management by Competencies

10.1.1. Analysis of the Potential
10.1.2. Remuneration Policy
10.1.3. Career/Succession Planning

10.2. Performance Evaluation and Performance Management

10.2.1. Performance Management
10.2.2. Performance Management: Objectives and Process

10.3. Innovation in Talent and People Management

10.3.1. Strategic Talent Management Models
10.3.2. Talent Identification, Training and Development
10.3.3. Loyalty and Retention
10.3.4. Proactivity and Innovation

10.4. Motivation

10.4.1. The Nature of Motivation
10.4.2. Expectations Theory
10.4.3. Needs Theory
10.4.4. Motivation and Financial Compensation

10.5. Developing High-Performance Teams

10.5.1. High-Performance Teams: Self-Managed Teams
10.5.2. Methodologies for the Management of High-Performance Self-Managed Teams

10.6. Change Management

10.6.1. Change Management
10.6.2. Type of Change Management Processes
10.6.3. Stages or Phases in the Change Management Process

10.7. Executive Communication

10.7.1. Internal and External Communication in the Corporate Environment
10.7.2. Communication Departments
10.7.3. The Person in Charge of Communication of the Company. The Profile of the Dircom

10.8. Productivity, Attraction, Retention and Activation of Talent

10.8.1. Productivity
10.8.2. Talent Attraction and Retention Levers

Module 11. Economic - Financial Management

11.1. Economic Environment

11.1.1. Macroeconomic Environment and the National Financial System
11.1.2. Financial Institutions
11.1.3. Financial Markets
11.1.4. Financial Assets
11.1.5. Other Financial Sector Entities

11.2. Executive Accounting

11.2.1. Basic Concepts
11.2.2. The Company's Assets
11.2.3. The Company's Liabilities
11.2.4. The Company's Net Worth
11.2.5. The Income Statement

11.3. Information Systems and Business Intelligence

11.3.1. Fundamentals and Classification
11.3.2. Cost Allocation Phases and Methods
11.3.3. Choice of Cost Center and Impact

11.4. Financial Management

11.4.1. The Company's Financial Decisions
11.4.2. Financial Department
11.4.3. Cash Surpluses
11.4.4. Risks Associated with Financial Management
11.4.5. Financial Administration Risk Management

11.5. Financial Planning

11.5.1. Definition of Financial Planning
11.5.2. Actions to Be Taken in Financial Planning
11.5.3. Creation and Establishment of the Business Strategy
11.5.4. The Cash Flow Table
11.5.5. The Working Capital Table

Module 12. Commercial and  Strategic Marketing Management

12.1. Commercial Management

12.1.1. Conceptual Framework of Commercial Management
12.1.2. Business Strategy and Planning
12.1.3. The Role of Sales Managers

12.2. Marketing

12.2.1. The Concept of Marketing
12.2.2. Basic Elements of Marketing
12.2.3. Marketing Activities of the Company

12.3. Strategic Marketing Management

12.3.1. The Concept of Strategic Marketing
12.3.2. Concept of Strategic Marketing Planning
12.3.3. Stages in the Process of Strategic Marketing Planning

12.4. Digital Marketing and E-Commerce

12.4.1. Digital Marketing and E-Commerce Objectives
12.4.2. Digital Marketing and Media Used
12.4.3. E-Commerce. General Context
12.4.4. Categories of E-Commerce
12.4.5. Advantages and Disadvantages of E-Commerce Versus Traditional Commerce

12.5. Digital Marketing to Reinforce a Brand

12.5.1. Online Strategies to Improve Your Brand's Reputation
12.5.2. Branded Content and Storytelling

12.6. Digital Marketing to Attract and Retain Customers

12.6.1. Loyalty and Engagement Strategies through the Internet
12.6.2. Visitor Relationship Management
12.6.3. Hypersegmentation

12.7. Managing Digital Campaigns

12.7.1.  What Is a Digital Advertising Campaign?
12.7.2. Steps to Launch an Online Marketing Campaign
12.7.3. Mistakes in Digital Advertising Campaigns

12.8. Sales Strategy

12.8.1.  Sales Strategy
12.8.2. Sales Methods

12.9. Corporate Communication

12.9.1. Concept
12.9.2. The Importance of Communication in the Organization
12.9.3. Type of Communication in the Organization
12.9.4. Functions of Communication in the Organization
12.9.5. Elements of Communication
12.9.6. Communication Problems
12.9.7. Communication Scenarios

12.10. Digital Communication and Reputation

12.10.1. Online Reputation
12.10.2. How to Measure Digital Reputation?
12.10.3. Online Reputation Tools
12.10.4. Online Reputation Report
12.10.5. Online Branding

Module 13. Executive Management

13.1. General Management

13.1.1. The Concept of General Management
13.1.2. The General Manager's Action
13.1.3. The CEO and Their Responsibilities
13.1.4. Transforming the Work of Management

13.2. Manager Functions: Organizational Culture and Approaches

13.2.1. Manager Functions: Organizational Culture and Approaches

13.3. Operations Management

13.3.1.  The Importance of Management
13.3.2. Value Chain
13.3.3. Quality Management

13.4. Public Speaking and Spokesperson Education

13.4.1.   Interpersonal Communication
13.4.2. Communication Skills and Influence
13.4.3. Communication Barriers

13.5. Personal and Organizational Communications Tools

13.5.1. Interpersonal Communication
13.5.2. Interpersonal Communication Tools
13.5.3. Communication in the Organization
13.5.4. Tools in the Organization

13.6. Communication in Crisis Situations

13.6.1. Crisis
13.6.2. Phases of the Crisis
13.6.3. Messages: Contents and Moments

13.7. Preparation of a Crisis Plan

13.7.1. Analysis of Possible Problems
13.7.2. Planning
13.7.3. Adequacy of Personnel

13.8. Emotional Intelligence

13.8.1. Emotional Intelligence and Communication
13.8.2.  Assertiveness, Empathy and Active Listening
13.8.3. Self-Esteem and Emotional Communication

13.9. Personal Branding

13.9.1. Strategies for Personal Brand Development
13.9.2. Personal Branding Laws
13.9.3. Tools for Creating Personal Brands

13.10. Leadership and Team Management

13.10.1. Leadership and Leadership Styles
13.10.2. Leader Capabilities and Challenges
13.10.3. Managing Change Processes
13.10.4. Managing Multicultural Teams

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