Postgraduate certificate Media

The fourth estate, that is how the media is known. And the influence they have on the citizenry is very strong, even interfering in social movements. That is why they need managers who are familiar with this reality, professionals who are aware of the responsibility that comes with being in charge of such an influential team. The aim of this qualification is to provide graduates with an in depth knowledge of the sector in order to develop a media strategy in accordance with the demand and professional ethics. A program presented in a convenient online format, through which you can access the best theoretical, practical and audiovisual content from wherever and whenever you want.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

For the development of the content of this Postgraduate certificate in Media TECH has used the techniques of the Relearning methodology, a process that combines real cases, the resolution of complex situations by simulation, the study of practical cases and learning based on repetition. This results in a faster acquisition of knowledge, allowing professionals to assimilate concepts more effectively, fostering a critical spirit, along with decision-making, contrasting opinions and argumentation.

You will have access to practical cases based on complex situations that you will encounter in the media. In this way, you will naturally develop a quick, effective and useful response, which will help you solve any issue as a team leader”

Syllabus

This Postgraduate certificate in Media has been designed by the teaching team based on their own professional experience, the most up to date information and the future trends of the sector.

This is an intensive program, distributed over 6 weeks, in which the graduate will have access to 150 hours of the most up to date and complete theoretical and practical content on the market specifically related to the different media. A qualification that will allow you to improve your leadership skills and thanks to which you will acquire the necessary competencies to manage, with total guarantee of success, a business project distinguished by innovation, profitability and professionalism.

This Postgraduate certificate is presented as a unique opportunity to raise the graduate's career to the top. Its convenient online format, as well as its accessibility, will allow you to continue with your professional life while investing time in a qualification that will propel you to achieve all your professional goals.

This Postgraduate certificate in Media takes place over 6 weeks, and it consists of 1 module:

Module 1. Media

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Media completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. Media

1.1. Introduction to the Media

1.1.1. What is the Media?
1.1.2. Characteristics of the Media
1.1.3. Media Utility

1.2. Press

1.2.1. Introduction and Brief History of the Media
1.2.2. Main Features
1.2.3. From Paper to Digital

1.3. Radio

1.3.1. Introduction and Brief History of the Media
1.3.2. Main Features

1.4. Television

1.4.1. Introduction and Brief History of the Media
1.4.2. Traditional Television
1.4.3. New Forms of Television Consumption

1.5. Social Networks as a Means of Communication

1.5.1. The Network as a New Communication Environment
1.5.2. Communicative Possibilities of Social Networks

1.6. New Platforms and Devices

1.6.1. A Multi-Screen Environment
1.6.2. Second Television Screens
1.6.3. The Multitasker Consumer

1.7. Glocalization

1.7.1. Local Media
1.7.2. Proximity Journalism

1.8. Effects of the Media

1.8.1. Efficiency of Commercial and Advertising Communication
1.8.2. Theories on the Effects of the Media
1.8.3. Social and Co-creation Models

1.9. Media Convergence

1.9.1. A New Media Ecosystem
1.9.2. Convergence Culture

1.10. User-Generated Content

1.10.1. From Consumer to Prosumer
1.10.2. Participatory Culture
1.10.3. Collective Intelligence

Keeping abreast of new communication platforms and devices is key to developing a successful business strategy based on current demand"

Teaching Objectives

The development of new technologies has also influenced the media, creating new channels and adding more advanced features to the traditional ones. That is why the objective of this qualification is to gather all this information in a single program, so that the graduates will find in it the necessary knowledge that will allow them to develop a business activity based on solid arguments and extracted from the current situation of the sector.

Relying on TECH, its experts and its comprehensive programs to achieve your professional goals is a safe bet for the future”

TECH makes the goals of their students their own goals too.
We work together in order to achieve them.

The Postgraduate certificate in Media will enable students to:

Know how to identify the company's environment and target audiences
Know how to manage your company's reputation
Know how to identify the audiences of the media
Know all the available platforms to promote their media

Postgraduate Certificate in Media and Communication Postgraduate Certificate

Nowadays, the media has become one of the main channels of information and entertainment around the world. From social networks to television, the media are present in every moment of our lives. For this reason, it is essential that professionals in the sector have updated and quality training that allows them to adapt to trends and new technologies. At TECH Global University we offer the Postgraduate Certificate in Media, an online learning experience that will allow you to acquire the necessary knowledge to stand out in the media labor market. This Postgraduate Certificate has an innovative teaching methodology that combines multimedia content, practical activities and personalized tutorials. Among the benefits of the Postgraduate Certificate are the time flexibility, accessibility from anywhere with an Internet connection and interactivity with professors and classmates. In addition, you will have a team of highly trained professionals who will provide you with constant support throughout the learning process.

Study media at our Business School

Do you know why TECH is considered one of the best universities in the world? Because we have a catalog of more than ten thousand academic programs, presence in multiple countries, innovative methodologies, unique academic technology and a highly qualified teaching staff, so you can not miss the opportunity to study with us. The contents of the Postgraduate Certificate in Media and Communications have been designed to provide a complete and updated education. In this program you will learn about the history and evolution of the media, the different journalistic formats and genres, audiovisual production and video editing, digital marketing and social networks, among other relevant topics in the sector. Don't miss the opportunity to improve your professional study in the media field. Enroll in our Postgraduate Certificate and become an expert in the field. Join TECH Global University and develop your professional career successfully!