Specialize in Audiovisual Advertising and manage to create exclusive campaigns that favor the economic growth of companies”

This program in Audiovisual Advertising has been designed with the academic needs of journalism and communication professionals in mind. Thus, its objectives are focused on knowing how to apply the scientific methodology of communication theories and how to analyze the basic psychological processes of communication and the advertising. receivers Throughout each lesson, the basics for the mastery of the basic elements of audiovisual communication will be reviewed. In addition, the decisive role of the image in the 21st century makes it necessary to analyze the interrelation between verbal and iconic elements in the communicative message.

Thanks to this program, the students will acquire the necessary skills to be able to distinguish and appreciate the procedures used for the construction of film, television, videographic and multimedia materials.

Additionally, we will work on Audiovisual Advertising production and review the 4 agents directly involved in the contracting, execution and distribution phases of the work: the advertiser, the agency, the audiovisual production company and the broadcasting and distribution media. In this way, the audiovisual production company is directly related to the contracting agency and, indirectly, to the advertiser. The material produced by the production company must be prepared and approved to be properly distributed through the chosen media (cinemas, television, internet, apps, etc.). Therefore, this program will cover the production processes (pre-production, production and post-production) for the development of advertising pieces.

Undoubtedly, a comprehensive program that will mark a before and after in the specialization of journalists, providing them with the necessary knowledge to work successfully in the advertising field, especially in audiovisual formats.

TECH offers you the most innovative teaching methodology in the current academic scenario"

This postgraduate diploma in Audiovisual Advertising contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practicing experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

TECH Technological University offers you a multitude of theoretical and practical resources for you to achieve a detailed learning about Audiovisual Advertising”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of E-Learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

A unique program that will make a difference in your specialization in the Audiovisual Advertising field"

Enroll in this postgraduate diploma and have unlimited access to all the content"

This program has been developed by TECH teachers with the main objective of offering journalists the most advanced knowledge on Audiovisual Advertising, so that professionals acquire, through intensive study, the necessary skills to develop successfully in a highly competitive field. A program aimed at professionals with experience in the field who wish to improve their knowledge to stand out in the workplace.

If your objective is to broaden your future work to include new paths of success, this is the program for you”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools

Specific Objectives

Module 1. Introduction to the Psychology of Communication

• Enable the student to relate advertising and public relations in a coherent manner with other social and human sciences
• Enable the student to understand the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Prepare the student to identify and analyze the psychosocial, cognitive and emotional processes of advertising and public relations communication

Module 2. Audiovisual Narrative

• Apply the scientific methodology of communication theories
• Analyze the basic psychological processes of communication and thereceiver of advertising
• Master the basic guidelines governing audiovisual communication and that serve as a basis for the practice of advertising and public relations
• Describe the general evolution of the media through itshistorical development

Module 3. Audiovisual Advertising

• Understand the nature and communicative potential of images and graphic design
• Know how to plan advertising campaigns strategically
• Know the creative advertising process
• Know how to analyze advertising texts from a critical perspective and identify the different elements of the messages
• Prepare advertising pieces in due time and form according to the specifications of the different advertising and public relations genres
• Have the skills to carry out the role of a creative editor within an advertising agency or advertising department in a company or institution
• Have the skills to perform the professional role of art director within an advertising agency or an advertising department of a company or institution
• Participate in the creation of audiovisual advertising
• Be able to master the basic guidelines governing audiovisual advertising for the development of audiovisual advertising products
• Master the basic guidelines governing audiovisual advertising for the development of audiovisual advertising products

Develop the necessary skills to be successful in this field"