Digital transformation is a process that all companies are undergoing, but they need experts: it could be you"

The last 20 years have seen an unstoppable digitalization process that has led companies of all kinds to adapt to the new situation. On the one hand, this transformation is mandatory, as many tasks and businesses are now performed in this field, so companies have no choice but to adjust to the circumstances. But, on the other hand, the digital environment opens the door to great opportunities, as it opens new sales channels and reaches a greater number of customers and the general public.

For that reason, digital transformation is a key field in the creative industries, as it offers adaptation and the possibility of increased profits. However, it has to be done correctly: without a proper procedure, guided by a true expert, the process can be carried out with multiple errors, causing the project to fail and, with it, the company or the client.

Therefore, specific knowledge is needed to carry out this transformation, so that it is done efficiently and in accordance with the expectations of the customers, who trust the specialist who performs this task. This Postgraduate certificate in Digital Transformation and Innovation in Creative Industries offers students all the necessary tools to become an expert and a leader in this field in their professional environment.

With this program, students will be able to respond to all the problems that may arise in the projects they undertake at work, as it offers complete and practical learning, focused on the challenges that students will face when carrying out digitization processes.

Without digitalization there are no companies: they need your expertise in order to thrive"  

This Postgraduate certificate in Digital Transformation and Innovation in Creative Industries contains the most complete and up-to-date program on the market. The most important features include: 
Its most notable features are:  

• The development of case studies on business digitalization processes in the creative industries
• Emphasis on innovative content, so that the student has the best knowledge when completing the program
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Do you know of any relevant company that has not carried out a proper digital transformation? They all need professionals specialized in the field"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.  

Learn everything you need to carry out digitalization processes from scratch"

Talent in innovation is highly valued: specialize and become a highly demanded professional in the sector"

The contents of this Postgraduate certificate have been designed by the best experts in digital transformation, so the student will have, upon completion, specialized knowledge that will open the doors to new job opportunities. The program, consisting of a module divided into 10 topics, is comprehensive and in-depth, and touches on all relevant issues in digitization applied to the creative industries.

Expert curriculum and quality content are the key to your learning success” 

Module 1. Digital Transformation in the Creative Industry 

1.1. Digital Future of the Creative Industry 

1.1.1. Digital Transformation  
1.1.2. Situation of the Sector and its Comparison 
1.1.3. Future Challenges 

1.2. Forth Industrial Revolution 

1.2.1. Industrial Revolution 
1.2.2. Application 
1.2.3. Impacts 

1.3. Digital Enablers for Growth  

1.3.1. Operational Effectiveness, Acceleration and Improvement 
1.3.2. Continuous Digital Transformation 
1.3.3. Solutions and Services for the Creative Industries 

1.4. The Application of Big Data to the Enterprise  

1.4.1. Data Value
1.4.2. Data in Decision-Making 
1.4.3. Data Driven Company 

1.5. Cognitive Technology 

1.5.1. AI and  Digital Interaction 
1.5.2. IoT and Robotics 
1.5.3. Other Digital Training 

1.6. Uses and Applications of Blockchain Technology 

1.6.1. Blockchain
1.6.2. Value for the Creative Industry Sector 
1.6.3. Transaction Versatility 

1.7. Omnichannel and Transmedia Development 

1.7.1. Impacts in the Sector  
1.7.2. Challenge Analysis
1.7.3. Evolution 

1.8. Entrepreneurship Ecosystems 

1.8.1. The Role of Innovation and Venture Capital 
1.8.2. The Start-up Ecosystem and the Agents that Comprise It 
1.8.3. How to Maximize the Relationship between the Creative Agent and the Start-up? 

1.9. New Disruptive Business Models  

1.9.1. Marketing-Based (Platforms and Marketplaces) 
1.9.2. Service-Based (Freemium, Premium or Subscription models) 
1.9.3. Community-Based (from Crowdfunding, Social Networking or Blogging) 

1.10. Methodologies to Promote a Culture of Innovation in the Creative Industries 

1.10.1. Blue Ocean Innovation Strategy 
1.10.2. Lean Star-up Innovation Strategy 
1.10.3. Agile Innovation Strategy

Unbeatable contents: don't miss the opportunity and specialize in a field with enormous professional possibilities"