A decisive specialization experience to boost your professional development”

This intensive specialization is aimed at those people interested in achieving a higher level of knowledge on Advanced IT Techniques and Technologies for Business Management. Its teaching program is unique for its careful selection of technologies, including the most recently incorporated and in demand in the business world. 

Throughout this program, students will specialize in web analytics, which will allow them to analyze, in detail, the results of marketing actions. In this way, thanks to web analytics, it will facilitate the search for trends to improve decision making in digital business. On the other hand, professionals will also delve into project management. A discipline whose objective is to organize and manage resources in such a way that all the work required in the project can be completed within the defined scope, time and cost. Students will also delve into Corporate Communication, Leadership and Team Management. This will raise the level of attention to information, which will change the course of projects in terms of the quality of interpersonal relationships on professional and personal levels. 

The main objective is to enable students to apply the knowledge acquired in this course to the real world, in a work environment that reproduces the conditions that may be encountered in the future, in a rigorous and realistic manner. 

As it is a 100% online program, students will not have to give up personal or professional obligations. Upon completion of the program, students will have updated their knowledge and will be in possession of an incredibly prestigious qualification that will allow them to advance both personally and professionally.

A high-quality postgraduate diploma that will allow students to advance quickly and steadily in knowledge acquisition, with the scientific rigor of a global quality teaching"

This postgraduate diploma in Advanced Information Technology and Techniques in Business Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Advanced Information Technology and Techniques for Business Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

With the best developed distance learning systems, this postgraduate diploma will allow you to learn, in a contextual way, the practical skills that you need”

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

A comprehensive program for IT professionals, which will allow them to compete among the best in the sector"

An intensive professional growth program that will allow you to intervene in a sector with a growing demand for professionals"

The objective of this program is to prepare professionals in Advanced Information Technology and Techniques in Business Management, with the knowledge and skills required to perform their duties, using the current most advanced protocols and techniques. Through a totally adaptable work approach, this postgraduate diploma will progressively lead students to acquire the skills that will propel them to a higher professional level. A unique program designed by professionals with extensive experience in the field. 

You will learn how to evaluate sessions and traffic in order to better understand audiences, which will allow you to grow exponentially in your job”

General Objectives

• Analyze a web platform and optimising its operation
• Evaluate sessions and traffic to better understand the audience
• Set up a working tool: Google Analytics. Know the user and the way they navigate the web portal
• Correctly interpret the data obtained in the reports and make the necessary changes to achieve the established objectives
• Generate specialized knowledge in project management
• Develop the PMI methodology and the elements and processes that support it
• Analyze the concept of Agile Methodology for Project Management and develop the elements and processes of the SCRUM framework
• Examine and develop the elements of the KANBAN method for Project Management
• Base our company's differentiation on intangible resources
• Identify opportunities for improvement through mindfulness
• Present a business model based on flowing with change and uncertainty rather than "breaking" through resistance
• Dynamize the company by using emotion management as a way to success

Specific Objectives

Module 1. Web Analytics

• Generate specialized knowledge in the use of Web Analytics
• Examine the evolution and development from its origin to the present day
• Establish an optimal configuration of Google Analytics, a fundamental work tool in online marketing
• Analyze web traffic to understand user behavior
• Develop basic and advanced metrics that will allow us to evaluate hits or interactions with websites
• Determine monitoring parameters: metrics and dimensions
• Configure the Google Analytics tool and the use of tracking tags on the website
• Differentiate between the two existing versions of Google Analytics: AIH vs. GA4
• Identify the organization and structure of Universal Analytics: accounts, properties and views
• Analyze user behavior by interpreting predefined and/or customized reports
• Assess traffic subsets of the total data we see in reports using segments
• Evaluate conversions by optimizing the marketing strategy and making decisions based on the results obtained

Module 2. Project Management and Agile Methodologies

• Present the PMI methodology for project management
• Establish the difference between project, program and project portfolio
• Evaluate the evolution of organizations working with projects
• Analyze which are the assets of the processes in the organizations
• Examine the matrix of process groups and knowledge areas and analyze its component processes
• Introduce the PMI family of project management credentials
• Evaluate the context of Agile methodologies for project management
• Developing the VUCA context (volatility, uncertainty, complexity and ambiguity
• Identify Agile values
• Introduce the 12 principles of the Agile Manifesto
• Analyze the Agile SCRUM framework for project management
• Develop Scrum pillars
• Identify and define Scrum values
• Establish roles in a Scrum team
• Present the Typified Ceremonies in Scrum
• Assess the artifacts used by Scrum Teams
• Analyze Scrum Team agreements
• Examine the metrics for measuring the performance of a Scrum Team
• Present the Agile KANBAN Framework for Project Management
• Analyze the elements that make up the Kanban method: values, principles and general practices
• Identify and define Kanban values
• Develop Kanban method principles
• Analyze the different general practices in the Kanban method
• Examine metrics for performance measurement in Kanban
• Identify and analyze the differences between the three methodologies: PMI, Scrum y Kanban

Module 3. Communication, Leadership and Team Management

• Present the management skills necessary to ensure success in the technology company
• Proposing a leadership model adapted to change
• Establish emotional intelligence as a basic management tool in the company
• Analyze improvement opportunities through Mentoring, coaching and their differences
• Promote a heightened state of consciousness about communication
• Enhance the satisfaction of people in the company and reduce stress levels, improving workers' relationships with superiors or employees, with customers and even in the personal environment
• Develop negotiation and conflict resolution strategies in the technology company

A complete and cutting-edge program that will allow you to acquire the knowledge you need to work in this sector in a progressive and comprehensive manner"