The figure of the uncompromising, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practising active listening and being self-critical of their work" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience by studying in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH's students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Digital Business Strategy Postgraduate diploma is a custom-designed program delivered in a 100% online format so you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your success in implementing digital business strategy. 

Digital business is the present and the future. Specialize in the sector with this program and give your business a boost"

Syllabus

The Postgraduate Diploma in Digital Business Strategy of TECH Global University is an intensive program that prepares students to face challenges and business decisions at the technological level, both nationally and internationally. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments. 

Throughout 375 hours of study, students will analyze a multitude of practical cases through individual work, achieving a deep learning that will be fundamental for their professional growth. It is, therefore, an authentic immersion in real business situations.  

This Postgraduate Diploma deals in depth with all areas of the business and is designed for managers to understand technological development in the business from a strategic, international and innovative perspective. 

A plan designed for the student, focused on their professional improvement and one that prepares them to achieve excellence in the field of digital strategy for your business. A program that understands your needs and those of the business, through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations in a creative and efficient way.  

This Postgraduate Diploma takes place over 6 months and is divided into three modules: 

Module 1. Strategy and Digital Business
Module 2. New Digital Trends
Module 3. Social Media and Community Management

Where, When and How is it Taught?

TECH offers the possibility of taking this program completely online. Over the course of the 6 months, the student will be able to access all the contents of this program at any time, allowing them to self-manage their study time. 

Module 1. Strategy and Digital Business

1.1. Digital Strategy 

1.1.1. Online Business Models
1.1.2. Technology Strategy and its Impact on Digital Innovation
1.1.3. Strategic Planning of Information Technologies
1.1.4. Strategy and The Internet

1.2. Sourcing Strategy

1.2.1. Tools to Develop the Strategy for Sourcing
1.2.2. Cloud Computing
1.2.3. IT Sourcing Management

1.3. IT Governance

1.3.1. Analysis of Current Trends and Best Practices in the IT Function
1.3.2. Key Management Challenges and Decisions
1.3.3. Management Procedures, Requirements, Strategies, and Models for Outsourcing

1.4. Social Business

1.4.1. Web 2.0 Strategic Vision and its Challenges
1.4.2. Convergence Opportunities and ICT Trends
1.4.3. How to Monetize Web 2.0 and Social Media
1.4.4. Mobility and Digital Business

1.5. Business Process Management

1.5.1. Management of the Company by Processes
1.5.2. Process Reengineering
1.5.3. Company Information Systems

1.6. Company Systems based on Internet Collaboration

1.6.1. Customer Management Systems: Customer Relationship Management (CRM)
1.6.2. Supply Chain Management Systems
1.6.3. e-Commerce Systems

1.7. Systems for Knowledge Management and Collaboration in the Business

1.7.1. Content Management
1.7.2. Collaborative Work and Employee Portals
1.7.3. Knowledge Management Policies and Processes

1.8. Effective Organization of the Systems Unit

1.8.1. IT Governance
1.8.2. Implementation Risks
1.8.3. Operating Risks

1.9. B2B Internalization 

1.9.1. Identification and Contact Tools 
1.9.2. Digital strategies for B2B internationalization 
1.9.3. Brand Management for B2B Markets

1.10. B2C Internalization

1.10.1. Tools for International BenchMarking 
1.10.2. Digital Strategies for B2C Internationalization 
1.10.3. B2C Monitoring 

1.11. International Logistics

1.11.1. Modes of International Logistics 
1.11.2. Logistics with Marketplaces 
1.11.3. Dropshipping Logistics

Module 2. New Digital Trends

2.1. The Internet of Things

2.1.1. Visions and Challenges
2.1.2. Key Technologies
2.1.3. Pioneering Projects

2.2. Gamification 

2.2.1. Business Gamification Techniques
2.2.2. Gamification Design Framework
2.2.3. Operating Mechanisms and Motivation
2.2.4. Benefits and Return on Investment

2.3. Big Data 

2.3.1. Sectoral Application
2.3.2. Business Models
2.3.3. New Professions

2.4. Artificial Intelligence

2.4.1. Methodological Aspects in Artificial Intelligence
2.4.2. Heuristic Search
2.4.3. Rule Inference Methods
2.4.4. Semantic Networks

2.5. Robotics

2.5.1. Robot Morphology
2.5.2. Mathematical Tools for Spacial Localization
2.5.3. Cinematic Control
2.5.4. Criteria for Implementing an Industrial Robot

2.6. Modelling and Simulation

2.6.1. Modelling using DEVS
2.6.2. Modelling of Random Inputs
2.6.3. Generation of Random Inputs
2.6.4. Design of Experiments and Optimization

2.7. Implementing Cryptography in Technology Projects 

2.7.1. Electronic Signature
2.7.2. Digital Certificate
2.7.3. Data Encryption
2.7.4. Practical Applications of Cryptography

2.8. Other Trends

2.8.1. 3D Printing
2.8.2. Drones
2.8.3. Artificial Vision
2.8.4. Augmented Reality

Module 3. Social Media and Community Management

3.1. Web 2.0 or the Social Web

3.1.1. Organization in the Age of Conversation
3.1.2. Web 2.0 Is All About People
3.1.3. New Environments, New Content

3.2. Digital Communication and Reputation

3.2.1. Crisis Management and Online Corporate Reputation
3.2.2. Online Reputation Report
3.2.3. Netiquette and Good Practices on Social Media
3.2.4. Branding and Networking 2.0

3.3. General, Professional, and Microblogging Platforms

3.3.1. Facebook
3.3.2. LinkedIn
3.3.3. Twitter

3.4. Video, Image, and Mobility Platforms

3.4.1. YouTube
3.4.2. Instagram
3.4.3. Flickr
3.4.4. Vimeo
3.4.5. Pinterest

3.5. Corporate Blogging

3.5.1. How to Create a Blog
3.5.2. How to Create a Content Plan for Your Blog
3.5.3. Content Curation Strategy

3.6. Social Media Strategies

3.6.1. Corporate Communication Plan 2.0
3.6.2. Corporate PR and Social Media
3.6.3. Analysis and Evaluation of Results

3.7. Community Management

3.7.1. Functions, Duties, and Responsibilities of the Community Manager
3.7.2. Social Media Manager
3.7.3. Social Media Strategist

3.8. Social Media Plan

3.8.1. Designing a Social Media Plan
3.8.2. Defining the Strategy to be Applied in Each Medium
3.8.3. Contingency Protocol in Case of Crisis

The work of the Community Manager is essential in any business to raise awareness of the brand and attract the target audience. With this program, you will learn how to manage virtual communities that favor the image of your company"