Gain knowledge and master the strategies of coherence, cohesion and adequacy in the elaboration of persuasive texts to make an impact on the receiver" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The content in the Postgraduate diploma in Communication in Conventional Media has been designed to meet the high standards that companies and organizations demand from their employees. The above is transformed into an increase in the students' possibilities of developing their ability to elaborate texts based on the structural and linguistic conventions of each textual typology, as well as respecting the basic textual properties and linguistic correctness. In this way, 6 months of learning can be completed in a unique and stimulating way, following practical examples and the guidance of a teaching staff specialized in this area. 

Analyze and optimize the use of new communication channels and strategies of conventional media by the advertising and public relations professional" 

Syllabus

The major issues of journalism in a changing environment are learned by practice. It takes craft to know what and how to tell stories that interest people. There are more newspapers, more televisions, more radios than ever and new forms of communication until recently unknown through the Internet, thematic channels and digital television or radio, with the obvious demand for content for so many broadcasters. 

The Postgraduate diploma will help students to expand and improve their linguistic competencies in the area of written and oral skills to facilitate the creation of texts that meet the specific communicative needs of the mass media and the specific expressive purposes of the different journalistic genres.

As the classes develop, the specific elements concerning communication within the radio and television media, as well as in the press, will be better understood. To this end, the main historic milestones of each media will be studied, as well as its evolution and future prospects for change. Likewise, the basic elements for a complete communication will be analyzed, paying special attention to the language used in the media and the way each piece of information is elaborated. 

Throughout 450 hours of learning, the students will analyze a multitude of practical cases through individual work. In this way, they will be able to understand and comprehend the importance of working for a civic and critical journalism required by any type of institutional or journalistic communication. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Written Communication
Module 2. Radio Communication
Module 3. Television Communication

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Communication in Conventional Media completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Written Communication

1.1. History of Communication 

1.1.1. Introduction 
1.1.2. Communication in Antiquity 
1.1.3. The Revolution of Communication 
1.1.4. Current Communication 

1.2. Oral and Written Communication 

1.2.1. Introduction 
1.2.2. The Text and its Linguistics 
1.2.3. The Text and its Properties: Coherence and Cohesion 

1.3. Planning or Prewriting 

1.3.1. Introduction 
1.3.2. Writing Processes 
1.3.3. Planning 
1.3.4. Documentation 

1.4. The Act of Writing 

1.4.1. Introduction 
1.4.2. Style 
1.4.3. Lexicon 
1.4.4. Sentence 
1.4.5. Paragraph 

1.5. Rewriting 

1.5.1. Introduction 
1.5.2. The Review 
1.5.3. How to Use the Computer to Improve the Text 

1.6. Spelling and Grammar Issues 

1.6.1. Introduction 
1.6.2. Most Common Accentuation Problems 
1.6.3. Capitalization 
1.6.4. Punctuation Marks 
1.6.5. Abbreviations and Acronyms 
1.6.6. Other Signs 
1.6.7. Some Problems 

1.7. Textual Models: The Description 

1.7.1. Introduction 
1.7.2. Definition 
1.7.3. Types of Description 
1.7.4. Description Types 
1.7.5. Techniques 
1.7.6. Linguistic Elements 

1.8. Textual Models: Narration 

1.8.1. Introduction 
1.8.2. Definition 
1.8.3. Features 
1.8.4. Components 
1.8.5. The Narrator 
1.8.6. Linguistic Elements 

1.9. Textual Models: Exposition and the Epistolary Genre 

1.9.1. Introduction 
1.9.2. Exposition 
1.9.3. The Epistolary Genre 
1.9.4. Components 

1.10. Textual Models: Argumentation 

1.10.1. Introduction 
1.10.2. Definition 
1.10.3. Elements and Structure of Argumentation 
1.10.4. Types of Arguments 
1.10.5. Fallacies 
1.10.6. Structure 
1.10.7. Linguistic Features 

1.11. Academic Writing 

1.11.1. Introduction 
1.11.2. Scientific Work 
1.11.3. Summary 
1.11.4. The Review 
1.11.5. The Trial 
1.11.6. Appointments 
1.11.7. Writing on the Internet 

Module 2. Radio Communication 

2.1. History of Broadcasting 

2.1.1. Introduction 
2.1.2. Origins 
2.1.3. Orson Welles and "The War of the Worlds"
2.1.4. Radio in the World 
2.1.5. The New Radio 

2.2. Current Overview of the Radio in Latin America 

2.2.1. Introduction 
2.2.2. Radio History in Latin America 
2.2.3. Currently 

2.3. Radio Language 

2.3.1. Introduction 
2.3.2. Characteristics of Radio Communication 
2.3.3. Elements that Make Up the Radio Language 
2.3.4. Characteristics of the Construction of Radiophonic Texts 
2.3.5. Characteristics of Radiophonic Text Writing 
2.3.6. Glossary of Terms Used in Radiophonic Language 

2.4. The Radio Script Creativity and Expression 

2.4.1. Introduction 
2.4.2. Radio Script 
2.4.3. Basic Principles in the Development of a Script 

2.5. Broadcast Production, Realization and Voice-Over in Broadcasting 

2.5.1. Introduction 
2.5.2. Production and Realization 
2.5.3. Radio Voice-Over 
2.5.4. Peculiarities of Radio Voice-Over 
2.5.5. Practical Breathing and Voice-Over Exercises

2.6. Improvisation in Broadcasting 

2.6.1. Introduction 
2.6.2. Peculiarities of the Radio Media 
2.6.3.  What is Improvisation? 
2.6.4.  How is Improvisation Carried Out? 
2.6.5. Sports Information in Radio. Characteristics and Language 
2.6.6. Lexical Recommendations 

2.7. Radio Genres 

2.7.1. Introduction 
2.7.2. Radio Genres 
2.7.3. The News 
2.7.4. The Chronicle 
2.7.5. The Report 
2.7.6. The Interview 
2.7.7. The Round Table and the Debate 

2.8. Radio Audience Research 

2.8.1. Introduction 
2.8.2. Radio Research and Advertising Investment 
2.8.3. Main Research Methods 
2.8.4. General Media Study 
2.8.5. Summary of the General Media Study 
2.8.6. Traditional Radio vs. Online Radio 

2.9. Digital Sound 

2.9.1. Introduction 
2.9.2. Basic Concepts about Digital Sound 
2.9.3. History of Sound Recording 
2.9.4. Main Digital Sound Formats 
2.9.5. Digital Sound Editing Audacity 

2.10. New Radio Operator 

2.10.1. Introduction 
2.10.2. New Radio Operator 
2.10.3. The Formal Organization of Broadcasters 
2.10.4. The Task of the Editor 
2.10.5. The Content Gathering 
2.10.6.  Immediacy or Quality? 

Module 3. Television Communication

3.1. The Message on Television 

3.1.1. Introduction
3.1.2. The Message on Television 
3.1.3. TV as the Union of Dynamic Image and Audio

3.2. History and Evolution of the Television Media 

3.2.1. Introduction 
3.2.2. Origin of the Television Medium 
3.2.3. History and Evolution in the World of Television Media 

3.3. Television Genres and Formats 

3.3.1. Introduction 
3.3.2. Television Genres 
3.3.3. Format on Television 

3.4. The Script on Television 

3.4.1. Introduction 
3.4.2. Types of Scripts 
3.4.3. Role of the Script in Television 

3.5. Television Programming 

3.5.1. Introduction 
3.5.2. History 
3.5.3. Block Programming 
3.5.4. Cross Programming 
3.5.5. Counterprogramming 

3.6. Language and Narration in Television

3.6.1. Introduction 
3.6.2. Language in Television 
3.6.3. Television Narration 

3.7. Speech and Expression Techniques

3.7.1. Introduction 
3.7.2. Speech Techniques 
3.7.3. Expression Techniques 

3.8. Creativity in Television 

3.8.1. Introduction 
3.8.2. Creativity in Television 
3.8.3. The Future of Television 

3.9. Production 

3.9.1. Introduction 
3.9.2. Television Production 
3.9.3. Preproduction 
3.9.4. Production and Recording 
3.9.5. Postproduction 

3.10. Digital Technologies and Techniques in Television 

3.10.1. Introduction 
3.10.2. The Role of Technology in Television 
3.10.3. Digital Techniques in Television 

Relate advertising and public relations in a coherent manner with other social and human sciences"