Mastering the most advanced strategies for building a business in this digital world is an indispensable skill today"

The way in which the business sector is undertaken, managed, and operated has changed in recent years. Setting up a business today is not the same as it used to be, basically because you don't need a defined physical space to start up a business. Based on this fact, many people have started to become entrepreneurs, although it is not a simple task and requires specialized knowledge.

In this sense, the Hybrid Master's Degree in TECH will help all business people and entrepreneurs who want to enter this sector. To achieve this, they must first complete an online program and then complete a practical internship at a prestigious international agency. In this way, they will be able to design, create, and manage companies in the digital sector with greater guarantees of success.

Throughout the course of the syllabus, the student will analyze a multitude of practical cases to understand in depth the functioning of the digital environment. It will also address the most effective Digital Marketing strategies that facilitate a memorable user experience. This is essential to build a good reputation for the organization and ensure that the customer will return to purchase on future occasions.

After completing the theoretical program, the student will be able to carry out an on- Practice internship in a prestigious agency. Here, you will carry out a series of activities that will prepare you to face any situation in your daily practice. In addition, you will not be alone, as you will have the support and guidance of an assistant specialist, who will teach you how to adapt to the new context that involves intervening and developing in the digital company, carrying out the management and administration of your own company.

A unique opportunity to learn alongside the best in the industry. You will be able to develop your skills in an ever-growing environment"

This Hybrid Master's Degree in Creation and Entrepreneurship of the Digital Company contains the most complete and up-to-date program on the market. The most important features include:

• Development of more than 100 practical case studies presented by experts in business sciences
• The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
• Integral plans for systematized action in the business field
• An algorithm-based interactive learning system for decision-making in the situations students are posited
• Practical guides for the use of the main business science tools
• Special emphasis on the most innovative methodologies for the application of leadership techniques in business
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore,  you will be able to carry out a business internship in one of the best business environments

For three weeks, you will undergo intensive learning that will allow you to understand the main functions of the management of a digital company" 

In this Master's program, of a professionalizing nature and hybrid learning modality, is aimed at updating professionals specialized in business sciences who require a high level of qualification. The contents are based on the latest scientific evidence and are organized in a didactic way to integrate theoretical knowledge into your daily practice and theoretical elements. In this way, the theoretical-practical elements will facilitate the updating of knowledge and will allow decision-making in complex environments.

Thanks to its multimedia content developed with the latest educational technology, they will allow the professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to prepare in real situations. This program is designed around Problem-Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Develop the skills that will allow you to make decisions with greater rigor in uncertain environments such as the digital world"

Access new opportunities thanks to this practical program, in which you will be able to integrate new technologies into your business or entrepreneurship"

In this first part of the Hybrid Master's Degree in Creation and Entrepreneurship of the Digital Company, the student will have access to a 100% online syllabus, which has been custom-designed to boost their career. During this learning period, you will be able to approach and analyze different Digital Marketing strategies to improve the user experience and understand how companies work at an organizational level.

Don't wait any longer and enroll in this Hybrid Master's Degree that contains all the innovations to take the entrepreneurial path in the digital era"

Module 1. Business Administration: Introduction and Organization

1.1. The Company and its Components

1.1.1. The Concept of Business
1.1.2. Functions and Classifications of Business Objectives
1.1.3. Entrepreneurship
1.1.4. Types of Companies

1.2. The Company as a System

1.2.1. Concepts of the System
1.2.2. The models
1.2.3. Company Subsystems
1.2.4. Subsystem of Values

1.3. The Company Setting

1.3.1. Setting and Value
1.3.2. General Environment
1.3.3. Specific Environment
1.3.4. Analysis Tools

1.4. Management Function

1.4.1. Basic Concepts
1.4.2. What Is Managing?
1.4.3. Decision-Making
1.4.4. Leadership

1.5. Business Planning

1.5.1. Business Plan
1.5.2. Elements of Planning
1.5.3. Stages
1.5.4. Planning Tools

1.6. Business Control

1.6.1. Concept, Types and Terminology
1.6.2. Management Control
1.6.3. Quality Control
1.6.4. Balanced Scorecard

1.7. Business Organization

1.7.1. Basic Concepts
1.7.2. Organizational structure
1.7.3. Cultural Dimensions
1.7.4. Model Structures

1.8. Management of Human Resources

1.8.1. Motivation
1.8.2. Recruitment and Selection
1.8.3. Personnel Training
1.8.4. Performance Assessment

1.9. Elements of Marketing and Finance

1.9.1. Concept and Stages
1.9.2. Marketing and the Markets
1.9.3. Strategic Marketing
1.9.4. Relationship and Synergies

Module 2. Introduction to ICTs

2.1. Information Systems: Features, Functions and Types

2.1.1. Introduction to ICTs
2.1.2. Principles
2.1.3. Features
2.1.4. Beginnings
2.1.5. Advantages and Disadvantages
2.1.6. Typology
2.1.7. Types of Information Systems
2.1.8. Business Processes

2.2. Information Systems: Influence, Competitive Advantage and Strategies Based on Networks and Web 2.0.

2.2.1. ICT Influences
2.2.2. Current
2.2.3. Global
2.2.4. Competitive Advantages
2.2.5. Strategies Based on Web 2.0.
2.2.6. Network Strategies

2.3. Information and Communication Technologies (ICTs)

2.3.1. Components
2.3.2. Concept
2.3.3. Types of Components
2.3.4. Applications
2.3.5. Infrastructure Evolution
2.3.6. History
2.3.7. Current Situation and Development
2.3.8. ICT Infrastructure Administration
2.3.9. Drivers
2.3.10. Administration

2.4. Hardware and Trends

2.4.1. Hardware
2.4.2. Concept
2.4.3. Hardware Evolution
2.4.4. Hardware and Software Classification
2.4.5. Hardware Trends
2.4.6. Data Processing
2.4.7. Accelerating Processes
2.4.8. Storing Processed Data
2.4.9. Graphic Visualization

2.5. Integration of Processing and Telecommunication Platforms

2.5.1. Integration
2.5.2. Conceptualization
2.5.3. Evolution
2.5.4. Business Interdependence
2.5.5. Integration and Competition
2.5.6. Integration Tools
2.5.7. Big Data

2.6. Processing Modes, Virtualization and Multi-Core Processors

2.6.1. Different Models
2.6.2. Multiprocessor Systems
2.6.3. Concept of Processing
2.6.4. Virtualization
2.6.5. Requirements
2.6.6. Hypervisors
2.6.7. Paravirtualization

2.7. Software and Software Platforms

2.7.1. Software
2.7.2. Context
2.7.3. Concepts and Definitions
2.7.4. Applications
2.7.5. Software Platforms
2.7.6. Current Platforms
2.7.7. The Evolution of Platforms

2.8. Java Language and Business Application Integration

2.8.1. Java
2.8.2. Concepts
2.8.3. Features
2.8.4. Highlights
2.8.5. Business Applications Architecture
2.8.6. Concept
2.8.7. Integration in Companies
2.8.8. Transcoding
2.8.9. Adapting Semantic Content

2.9. Networks: Corporate Networks and Connectivity Technologies

2.9.1. Corporate Networks and Connectivity Technologies
2.9.2. Transformation
2.9.3. Connectivity in Companies
2.9.4. Connectivity Solutions
2.9.5. Transmission Types and Means
2.9.6. Concept and Definitions
2.9.7. Transmission Maps

2.10. Internet, the Web, Web 2.0. and Web 3.0.

2.10.1. What Is the Internet?
2.10.2. Conceptualization
2.10.3. Applications
2.10.4. Web 1.0.
2.10.5. Conceptualization
2.10.6. Static Content
2.10.7. Dissemination
2.10.8. Web 2.0.
2.10.9. Conceptualization
2.10.10. Dynamic Content
2.10.11. Development
2.10.12. Web 3.0.
2.10.13. Conceptualization
2.10.14. Multidevice Content
2.10.15. The Intelligent Web

2.11. Business Tools for Communication and Coordination

2.11.1. Business Tools
2.11.2. Distance Management
2.11.3. Planning Communication
2.11.4. Coordination Methods
2.11.5. International Coordination
2.11.6. International Coordination
2.11.7. Concept of Online

2.12. Traditional File Organization, Data Management Systems, and Data Warehouses and Mining

2.12.1. Data Storage
2.12.2. Data Analysis
2.12.3. Types of Storage
2.12.4. Type of Storable Information
2.12.5. Data Variability
2.12.6. Data Management Systems
2.12.7. Balanced Scorecard
2.12.8. Planning Process
2.12.9. Management Indicators
2.12.10. Data Mining
2.12.11. Concept
2.12.12. Computational Complexity Theory
2.12.13. Trends

2.13. Company Systems: Business Management and Decision Support Systems

2.13.1. Decision Support Systems
2.13.2. Support Systems: DSS
2.13.3. Decision Making Based on Data Management
2.13.4. Business Management Processes
2.13.5. Concept of Management
2.13.6. Stages of the Process

2.14. E-Commerce

2.14.1. e-Commerce Significance
2.14.2. Concept
2.14.3. B2B
2.14.4. Implications
2.14.5. e-Commerce Challenges
2.14.6. Main Types of e-Commerce
2.14.7. Types of e-Commerce
2.14.8. Trading Markets
2.14.9. Evolution and Repercussion
2.14.10. Expansion
2.14.11. Global Repercussion

Module 3. Financial Accounting

3.1. Financial Accounts: Components and Formulation

3.1.1. Balance Sheet, Income Statement and Financial Statement Notes
3.1.2. Statement of Changes in Equity
3.1.3. Cash Flow Statement
3.1.4. Financial Annual Accounts Formulation Rules
3.1.5. Financial Statement Templates

3.2. Assessment Criteria

3.2.1. Historical Cost
3.2.2. Fair Value
3.2.3. Net Realizable Value
3.2.4. Utilization Value
3.2.5. Book or Carrying Value
3.2.6. Creative Accounting

3.3. Property, Plant and Equipment and Intangible Assets

3.3.1. Regulations and Method of Acquisition
3.3.2. Amortization
3.3.3. Impairment or Disposal Losses
3.3.4. Real Estate Investments

3.4. Financial Instruments

3.4.1. Financial Assets
3.4.2. Financial Liabilities
3.4.3. Risk Assessment, Identification and Management
3.4.4. Hedging and Trading
3.4.5. Equity Instruments Accounting

3.5. Equity Study and Valuation

3.5.1. Equity on the Balance Sheet
3.5.2. Grants, Donations and Legacies
3.5.3. Equity and Adjustments for Changes in Value

3.6. Restructuring Operations

3.6.1. Mergers
3.6.2. Demergers
3.6.3. Non-Monetary Contributions
3.6.4. Value Exchanges

3.7. Income Tax

3.7.1. Corporate Income Tax Structure
3.7.2. Calculation and Recording of the Accrued Corporate Income Tax Expense
3.7.3. Permanent and Temporary Differences

3.8. Foreign Currency Accounting

3.8.1. Functional and Presentation Currency
3.8.2. Valuation of Monetary and Non-Monetary Items
3.8.3. Temporary Transaction Differences in Foreign Currencies

Module 4. Commercial Management I

4.1. Market Research

4.1.1. Consumer Behavior
4.1.2. Market Research Techniques
4.1.3. Data Analysis Tools
4.1.4. Scope and Limitations

4.2. Advertising

4.2.1. The Importance of Public Companies
4.2.2. Purchase Experience
4.2.3. Advertising and Digital Media

4.3. Media Planning

4.3.1. Audiences and Advertising Markets
4.3.2. Selecting Media and Support
4.3.3. Measuring Sustainability

4.4. Commercial Management

4.4.1. Internal and External Analysis. SWOT Analysis
4.4.2. Sector and Competitive Analysis
4.4.3. CANVAS Model

Module 5. Business Management

5.1. Manager Functions: Organizational Culture and Approaches

5.1.1. Manager Functions
5.1.2. Management Strategy
5.1.3. Organizational Culture

5.2. Change Management Process

5.2.1. Types
5.2.2. Resistance
5.2.3. Stimulating Innovation
5.2.4. Management Models

5.3. Decision-Making

5.3.1. Management and Decision-Making Processes
5.3.2. Management Styles
5.3.3. Types of Decisions

5.4. Strategic Planning

5.4.1. Objectives
5.4.2. Methods
5.4.3. Planning Dynamic Environments

5.5. The Process of Strategic Management

5.5.1. Types of Processes
5.5.2. Processes Mission and Analysis
5.5.3. Implementing Processes and Assessment

5.6. Organizational Structures

5.6.1. General Concepts
5.6.2. Mechanistic Structures
5.6.3. Organic Structures

5.7. Organizational Designs

5.7.1. Purpose behind Organization
5.7.2. Contingency Factors
5.7.3. Types of Design

5.8. Team Development and Performance

5.8.1. Definition and General Concepts
5.8.2. Efficient Teams
5.8.3. Global Teams

5.9. Company Communication

5.9.1. Function of Company Communication
5.9.2. Communication Methods
5.9.3. ICT Influences

5.10. Interpersonal and Organizational Communication

5.10.1. Basic Concepts
5.10.2. Interpersonal Communication
5.10.3. Organizational Communication

5.11. Company Motivation

5.11.1. Concept of Motivation and Application
5.11.2. Theories of Motivation
5.11.3. Motivation Implementation

5.12. Company Leadership

5.12.1. Contingency Theories
5.12.2. Types of Leadership
5.12.3. Company Leadership Implementation

5.13. Operations Control

5.13.1. Concepts of Control and Management Control
5.13.2. Control Processes
5.13.3. Measurements and Assessment

5.14. Operations Control Management

5.14.1. Control Tools
5.14.2. Correction Systems
5.14.3. Operations Control Advantages and Problems

5.15. Operations Management

5.15.1. The Importance of Management
5.15.2. Value Chain
5.15.3. Quality Management
5.10.4. Storage Costs, Picking and Packing
5.10.5. Distribution Costs

Module 6. Company Tax Regime

6.1. Concept and Characteristics of Taxes
6.2. Judicial Relationship and Tax Liability
6.3. Exemption, Non-Taxation, Accrual and Enforceability
6.4. Essential Components of Tax Liability
6.5. The Tax System and Tax Classification
6.6. Corporate Income Tax Calculation
6.7. Special Tax Regimes
6.8. Calculating Personal Income Tax
6.9. VAT
6.10. Obligations

Module 7. Digital Marketing Strategies

7.1. Digital Business Administration

7.1.1. Competitive Strategy in the Face of the Growing Digitalization of the Media
7.1.2. Designing and Creating a Digital Marketing Plan
7.1.3. Digital Media Planning and Contracting
7.1.4. ROI Analysis in a Digital Marketing Plan

7.2. Digital Marketing for Brand Reinforcement

7.2.1. Brand Content and Storytelling
7.2.2. Hypersegmentation
7.2.3. Videomarketing
7.2.4. Social Sales

7.3. Defining the Digital Marketing Strategy

7.3.1. Closed Loop Marketing
7.3.2. Continuous Loop Marketing
7.3.3. Multichannel Marketing

7.4. Digital Marketing for Customer Engagement and Retention

7.4.1. Hypersegmentation and Micro-Localization
7.4.2. Loyalty and Engagement Strategies using the Internet
7.4.3. Visitor Relationship Management

7.5. Digital Marketing Trends

7.5.1. Digital Neuromarketing
7.5.2. Avatar Marketing
7.5.3. Bluecasting

7.6. Managing Digital Campaigns

7.6.1. Display Advertising and Rich Media
7.6.2. Multi-Platform, Multi-Segment, Multi-Personalization Campaigns
7.6.3. Advertising on Digital Television

7.7. Online Marketing Plan

7.7.1. Online Research
7.7.2. Creating an Online Marketing Plan
7.7.3. Configuration and Activation
7.7.4. Launch and Management

7.8. Blended Marketing

7.8.1. Integrating on and off actions
7.8.2. Personalize and Segment
7.8.3. Improve the User Experience

Module 8. Technology and Information in Digital Companies

8.1. Technological Environments

8.1.1. The Technological Environment
8.1.2. Functioning and Importance of IT in the Company
8.1.3. Needs and Opportunity Areas

8.2. Information Systems Management

8.2.1. Business Information Systems
8.2.2. Strategic Decisions
8.2.3. The Role of the CIO

8.3. Information Technology Strategic Planning

8.3.1. The Process of Strategic Planning
8.3.2. Formulating the IS Strategy
8.3.3. Strategy Implementation Plan

8.4. Information Systems and Business Intelligence

8.4.1. CRM and Business Intelligence
8.4.2. Project Management and Business Intelligence
8.4.3. Business Intelligence Architecture

8.5. Corporate Management Applications

8.5.1. Company and Industry Sector Analysis
8.5.2. Online Business Models
8.5.3. The Value of IT in a Company

8.6. Digital Transformation

8.6.1. Technology-Based Business Models
8.6.2. Innovation Abilities
8.6.3. Redesigning the Value Chain Processes

8.7. Technology and Trends

8.7.1. e-Commerce Strategies
8.7.2. Partner Media Strategies
8.7.3. e-Commerce Models

8.8. Outsourcing Information Technology

8.8.1. Establishing IT Goals
8.8.2. Supplier Selection

Module 9. Founding and Managing Companies in the Digital Environment

9.1. Global Economic Environment

9.1.1. The Fundamentals of the Global Economy
9.1.2. The Globalization of Companies and Financial Markets
9.1.3. Entrepreneurship and New Markets

9.2. Corporate Finance

9.2.1. Financial Policy and Growth
9.2.2. Company Valuation Methods
9.2.3. Capital Structure and Financial Leverage

9.3. Economic Analysis of Decisions

9.3.1. Budget Control
9.3.2. Competitive Analysis
9.3.3. Comparative Analysis
9.3.4. Decision Making
9.3.5. Business Investment or Divestment

9.4. Information Systems in Companies

9.4.1. The Evolution of the IT Model
9.4.2. Organization and IT Departments
9.4.3. Information Technology and Economic Environment

9.5. Corporate Strategy and Technology Strategy

9.5.1. Creating Value for Customers and Shareholders
9.5.2. Strategic IS/IT Decisions
9.5.3. Corporate Strategy vs Technology and Digital Strategy

9.6. Information Systems for Decision-Making

9.6.1. Business Intelligence
9.6.2. Data Warehouse
9.6.3. Balanced Scorecard (BSC)

9.7. Digital Strategy

9.7.1. Technology Strategy and its Impact on Digital Innovation
9.7.2. Strategic Planning of Information Technologies
9.7.3. Strategy and The Internet

9.8. Online Business Models

9.8.1. Analyzing Established Companies in the Technology Sector
9.8.2. Business Model Generation Systems
9.8.3. Analyzing Innovative Business Models in Traditional Sectors
9.8.4. Analyzing Innovative Business Models on the Internet

9.9. Company Systems Based on Collaboration

9.9.1. Customer Management Systems: Customer Relationship Management (CRM)
9.9.2. Supply Chain Management Systems
9.9.3. e-Commerce Systems

9.10. Social Businesses

9.10.1. Web 2.0. Strategic Vision and its Challenges
9.10.2. Convergence Opportunities and ICT Trends
9.10.3. How to Monetize Web 2.0. and Social Media
9.10.4. Mobility and Digital Business

Module 10. Innovation Management in Digital environments

10.1. Design Thinking

10.1.1. Blue ocean strategy
10.1.2. Collaborative Innovation
10.1.3. Open Innovation

10.2. Strategic Innovation Intelligence

10.2.1. Technology Monitoring
10.2.2. Technology Foresight
10.2.3. Coolhunting

10.3. Entrepreneurship and Innovation

10.3.1. Strategies to Search for Business Opportunities
10.3.2. Assessing the Feasibility of New Projects
10.3.3. Innovation Management Systems
10.3.4. Entrepreneur's Soft Skills

10.4. Managing Start-Ups

10.4.1. Introduction to Financial Management in Startup Companies
10.4.2. Financial Metrics for Startups
10.4.3. Financial Planning: Projection Models and their Interpretation
10.4.4. Valuation Methods
10.4.5. Legal Aspects

10.5. The Business Plan

10.5.1. Business Plan in the Digital Era
10.5.2. Models: Canvas
10.5.3. Value Proposition Model
10.5.4. Content and Presentation

10.6. Project Management

10.6.1. Agile Development
10.6.2. Lean Management in Startups
10.6.3. Monitoring and Project Management

10.7. Growth Phases in Startup Companies

10.7.1. Seed Phase
10.7.2. Startup Phase
10.7.3. Growth Phase
10.7.4. Consolidation Phase

10.8. Financing Startups

10.8.1. Bank Financing
10.8.2. Subsidies
10.8.3. Seed Capital and Accelerators. Business Angels
10.8.4. Venture Capital IPO
10.8.5. Public to Private Partnership

10.9. National and International Venture Capital and Seed Capital Entities

10.9.1. Public Institutions: CDTI, ENISA
10.9.2. National and International Venture Capital Entities
10.9.3. Private Investors: Caixa Capital Risc. Startup
10.9.4. FOND-ICO Global
10.9.5. Accelerators: Wayra, Lanzadera and Plug & Play

10.10. Lean Management

10.10.1. The Basic Principles of Lean Management
10.10.2. Improvement and Problem-Solving Groups
10.10.3. New Forms of Maintenance and Quality Management
10.10.2. Customer Communication Channels
10.10.3. Integration with the Online Store
10.10.4. Online Service Centers

Learn in just 12 months how to use the most innovative and effective tools for the creation and development of a digital company”