You will develop the creative skills to push the boundaries of what has been seen so far in packaging design"

The experience of Packaging in the virtual environment and the use of the metaverse in luxury brands will give way to new customer experiences that require a design adapted to this new scenario, in which the imaginary crosses the border of the real.

Conceptual design is the axis on which the entire packaging strategy revolves, integrating an idea into a product, giving it a visual identity that generates added values such as recognition and identification, but which responds to techniques of creation, structuring, visual expression and graphic representation.

The designer must define this Packaging culture based on functions and objectives, which will give them a new perspective to organize the elements according to their hierarchy and align them with the imaginary of products and visual aspects of which the brand is composed.

In this Postgraduate certificate the professional will master the techniques of creativity and structural composition, based on this new culture of Packaging, will generate a specific concept that responds to a universal identity based on consistency with the purpose of the brand, will apply research techniques in the physical and digital environment establishing design guidelines, will handle the Lettering and typography for the preparation of packaging labels and will deepen the sensory experience to transcend to the new virtual reality of Packaging.

All this, in just 6 weeks, through an innovative study methodology, totally online, based on Relearning that allows the professional a continuous and efficient education through a variety of multimedia resources and specialized content available from the first day for review or download, from any device with an Internet connection. With the guidance of professional experts who will help you meet your professionalization objectives.

Develop yourself professionally in the field of Packaging Design with this 100% online Postgraduate certificate”

This Postgraduate certificate in Packaging Structure contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Design, Marketing and Communication
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

The experience of Packaging in the virtual environment and the use of the metaverse will give way to new experiences. Master the techniques with this program"

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will be able to study, learn or relearn without giving up your busy personal and professional life"

Learn all about the new Packaging culture"

This Postgraduate certificate has been designed for today's professional who works in the world of design and wants to focus on the Packaging sector, with a specialized syllabus in Packaging Structure, for the mastery of techniques, tools, to the development of skills with the implementation in different market sectors effectively. Thanks to the practical exercises and interactive content that make the user experience much more agile, available from day one for download or consultation from TECH's modern virtual campus.

Connect from any device through the internet and navigate on the most secure and high-quality platform in today’s online university environment”

Module 1. The Structure of Packaging

1.1. Packaging Illustration

1.1.1. Packaging Culture (Resonance)
1.1.2. Digital Packaging Functions
1.1.3. Packaging Design Objectives

1.2. Structural Composition

1.2.1. Shape Selection (Structure)
1.2.2. Color Matching
1.2.3. 2D Texture

1.3. Expressive Techniques

1.3.1. Specific Illustrations
1.3.2. Abstract Illustrations
1.3.3. Humor in Packaged Products

1.4. Visual Representation Techniques

1.4.1. Associations
1.4.2. Symbolic Metaphors
1.4.3. Visual Hyperboles - Exaggerations (In Focus: Visual Hierarchy)

1.5. Conceptual Design

1.5.1. Demographic and Ethnographic Research
1.5.2. Retail Research & Digital Research
1.5.3. Brand Concept, Packaging Design (In Focus: Culture Map)

1.6. Elements of Packaging Design

1.6.1. Display Panel
1.6.2. The Brand’s Imaginary
1.6.3. Concept Board (In Focus: Product Name and Brand Name)

1.7. Lettering

1.7.1. Typography
1.7.2. Line Spacing
1.7.3. Typographic Principles (In Focus: Typography and Technology)

1.8. Stages of Packaging Design

1.8.1. Structure of the Project and Briefing
1.8.2. Communicating the Strategy
1.8.3. Design Refinement and Preproduction (In Focus: Who Are Luxury Packaging Products Designed For?

1.9. The Sensory Experience

1.9.1. How Does the Packaging Sound?
1.9.2. Touch in 2D
1.9.3. Sensory Assessment (In Focus:The Virtual Sensory Experience)

1.10. Virtual Packaging

1.10.1. Packaging in the Metaverse
1.10.2. Luxury Brands
1.10.3. The Audiovisual Material Included in the Packaging (In Focus: Unboxing in the Metaverse)

Enroll now and achieve your qualification in such a specific area of Packaging design and stand out with new skills in your job or business”