Postgraduate certificate Sustainable Tourism Management

Due to globalization, more and more people are becoming tourists, whether locally, nationally or internationally. This has created extensive transportation flows, for which it has been mandatory to establish adequate infrastructures to support such a large number of visitors. However, in recent years, Sustainable Tourism, a modality that emphasizes a respectful relationship with the destination, has made headway. Therefore, many travelers opt for this type of offer, which has become an outstanding business that requires adequate preparation to adequately face its daily challenges. And this program responds to that need, in a 100% online way, by providing the professionals with the latest contents in this field, which will allow them to develop successful sustainable tourism projects.

University certificate

duration

12 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

12 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Sustainable Tourism Management from TECH Global University is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 3 months and is intended to be a unique and stimulating experience that will lay the foundations for your success in business reputation management.

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"

Syllabus

The content of the Postgraduate certificate in Sustainable Tourism Management is designed to promote the development of management skills that will enable the professionals to obtain information that will allow them to adequately manage the reputation of a brand
or company.

Throughout 300 hours of education, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real
business situations.

This program deals in depth with all strategic areas of the company and is designed to prepare managers and experts in the sector, so that they understand business management from strategic, international and innovative perspective.

A plan designed for you, focused on your professional improvement and you to achieve excellence in the field of Sustainable Tourism Management. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate is developed over 3 months and has 2 modules:

Module 1. Planning and Managing Sustainable Tourism Sites
Module 2. Quality Management and Innovation in Tourismo

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Sustainable Tourism Management completely online. Over the course of 12 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Planning and Managing Sustainable Tourism Sites

1.1. Tourist System and Tourist Sites

1.1.1. Tourist System
1.1.2. Tourism Territoriality
1.1.3. Most Relevant Tourist Sites

1.2. Tourism Policy and Sustainability

1.2.1. Tourism Policy Tools
1.2.2. General Tourism Plan and Planning
1.2.3. Sustainability in the Tourism Sector

1.3. Strategic Planning in the Tourism Sector

1.3.1. Theoretical Analysis on Strategic Planning
1.3.2. Developing a Strategic Tourism Plan on Site
1.3.3. Outline and Content of a Strategic Plan
1.3.4. Developmental Phases

1.4. Diagnosis, Development and Methodology

1.4.1. Methodology for the Development of the Diagnosis
1.4.2. Tourism Resources and Their Types
1.4.3. Information and SWOT Analysis

1.5. Model Definition and Development Strategies

1.5.1. Defining Objectives and Development Model
1.5.2. Defining Strategies and Lines of Action

Module 2. Quality Management and Innovation in Tourism

2.1. Service Quality Management

2.1.1. Quality of Service
2.1.2. Characteristics and Dimensions of Service Quality
2.1.3. Quality from the Customers' Perspective. Quality Levels

2.2. Tourism Quality Management

2.2.1. Quality Management Basics
2.2.2. Quality Management Systems
2.2.3. Quality as a Management Tool
2.2.4. Quality Management Systems
2.2.5. Total Quality Management Systems
2.2.6. National and International Quality Standards

2.3. Introduction to Quality: Concepts and Evolution

2.3.1. Service Quality in the Tourism Sector
2.3.2. Concepts of Quality
2.3.3. Evolution of the Concept of Quality
2.3.4. Dimensions and Principles of the Concept of Quality
2.3.5. The Quality Process for Internal and External Customers

2.4. Main Quality Theories

2.4.1. Theories of Quality Applied to the Tourism Sector
2.4.2. Total Quality Management (Deming)
2.4.3. Total Quality Management (Juran)
2.4.4. Total Quality Management (Crosby)
2.4.5. Total Quality Management (Feigenbaum)
2.4.6. Total Quality Management (Ishikawa)
2.4.7. Total Quality Management (Taguchi)
2.4.8. Total Quality Management (TQM) Applied to the Tourism Sector

2.5. Quality Costs in Tourism Companies

2.5.1. Concept and Classification of Costs Associated with Quality
2.5.2. Costs Arising from Failures
2.5.3. Reversal of Preventive Activities
2.5.4. Costs Generated by Monitoring and Evaluations
2.5.5. The Curve of Total Costs Associated with Quality
2.5.6. The Importance of the Management of Costs Derived from Quality in the Tourist Industry

2.6. Analysis, Diagnosis, Planning and Quality Control in the Tourism Industry

2.6.1. The Process of a Quality Tourism Service
2.6.2. Design and Implementation of a Quality Systems in Tourism Companies
2.6.3. Phases in the Process of Implementing a Quality System

2.7. Processes for the Implementation of a Quality and Environmental System

2.7.1. Interpreting Standards
2.7.2. Implementation of Processes and Quality Manuals
2.7.3. Quality Tools
2.7.4. Improvement Plans
2.7.5. Internal and External Audit

2.8. Tourism Quality

2.8.1. Quality in State and Regional Tourism Policy
2.8.2. Spanish Tourism Quality System
2.8.3. The Spanish Institute for Tourism Quality: Standardization and Certification
2.8.4. UNE and ISO Standards in Tourism Quality
2.8.5. International Tourism Quality Standards

2.9. Quality Management in Tourism Services

2.9.1. Tourism Service Quality and Customer Perception
2.9.2. Techniques to Ascertain Customer Satisfaction
2.9.3. Online Reputation Management of Suggestions and Complaints
2.9.4. SERVQUAL Model Applied to the Tourist Company
2.9.5. HOTELQUAL Model

2.10. Innovation in the Tourism Industry

2.10.1. Innovation Management
2.10.2. Introduction to Innovation
2.10.3. Types of Innovation. Innovation in Management Processes
2.10.4. Innovation Management: Strategies
2.10.5. Standardization in R&D&I

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Teaching Objectives

This program is designed to strengthen management and leadership skills, in addition to developing new competencies and skills that will be essential in their professional development. After the program you will be able to make global decisions with an innovative perspective and an international vision.

International experience, ethical commitment, and business acumen are some of the most sought-after characteristics in executives in the digital age"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Sustainable Tourism Management qualifies students to:

Know the importance of research in tourism
Know the different types of spaces and tourist destinations, their value and conditioning factors
Learn about hotel and restaurant business management techniques
Interpret existing information about a tourist destination
Know the types of consumers and types of international destinations
Know the main actions related to tourism planning within public plans

Postgraduate Certificate in Sustainable Tourism Management

Due to its particular conditions and the great social and environmental awareness that surrounds it, sustainable tourism is booming, with more and more resorts offering this type of experience to their visitors; a fact that is reflected in a significant increase in job opportunities for professionals specialized in the management of these services. Understanding the need for academic updating that accompanies the growth of this occupational niche, at TECH Global Universitywe have prepared a Postgraduate Certificate in Sustainable Tourism Management, focused on the training of the professional under the current possibilities offered by the sector. This postgraduate course has a special emphasis on recent innovations in terms of processes and development models designed specifically for entities dedicated to sustainable tourism.

Study a Postgraduate Certificate in sustainable tourism online

Sustainable tourism requires, among other things, a high quality in terms of the development of the experience lived by the visitor, being essential a good management of this aspect to ensure the success of the entity providing the service. Our program guarantees you an academic journey of the highest level through all the fundamental and non-negotiable knowledge for the correct development of sustainable tourism management tasks. At the same time, you will study the modern alternatives regarding the implementation processes of a quality and environmental system in the tourism entity, the particularities to be taken into account in the strategic planning applied in the tourism sector; followed by the importance of innovation as a fundamental part of the provision of tourism services.