Postgraduate certificate Digital Marketing for Fashion Brands

Marketing has become an essential multifactorial tool for the success of any fashion company. Knowing the new developments mastering the classics, driving the key steps of e-commerce and future trends are some of the elements you need and that in this high-impact program we will cover. Learn with TECH all aspects of the fashion business with the skills of an expert. They will learn, apply and boost their business with the most up-to-date knowledge in this area of work.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The contents of this program have been developed by the different teachers of this program, with a clear purpose: to ensure that our students acquire each and every one of the skills necessary to become true experts in Digital Marketing for Fashion Brands.

The content of this Postgraduate certificate will allow you to learn all aspects of the different disciplines involved in this field: a very complete and well-structured program that will lead you to the highest standards of quality and success.

A comprehensive teaching program, structured in well-developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"

Syllabus

The Postgraduate certificate in Digital Marketing for Fashion Brands at TECH Global University is an intensive program that will prepare you to design and implement the necessary tools and strategies in this form of sales and customer relationship.

The content of the Postgraduate certificate in Digital Marketing for Fashion Brands designed to promote the development of skills that allow decision-making with greater rigor in the changing environment of the fashion industry.

Throughout the program, the student will analyze a multitude of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations.  

This Postgraduate certificate deals in depth with different areas of the company and is designed to specialize managers who understand project management from a strategic, international and innovative perspective.

A plan designed for professionals in this field, focused on your professional improvement and that will prepare you to achieve excellence and extreme capacity in this work context. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.  

This Postgraduate certificate takes place over 6 weeks and it consists of 1 module:

Module 1. Digital Marketing for Fashion Brands

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Digital Marketing for Fashion Brands completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Digital Marketing for Fashion Brands

1.1. Introduction and Basic Vocabulary.
1.2. Online Sales Models
1.3. Types of Clients
1.4. Key e-Commerce Steps Associated with Digital Marketing
1.5. Social Media Marketing
1.6. E-Mail Marketing
1.7. Mobile Marketing
1.8. Viral Marketing and Influencer Marketing
1.9. Online Sales Promotion and Sponsorships
1.10. Future Tendencies

A learning process so complete and exciting that it will become a unique experience of professional and personal growth"

Teaching Objectives

This Postgraduate certificate in Digital Marketing for Fashion Brands will give you the theoretical knowledge and practical skills necessary to develop and promote your fashion company or your brand with the momentum of a highly effective strategy and innovative and competitive management. A very complete program that will make you grow as a professional with the ability to boost a company or fashion project positioning it and working with the control of the necessary tools to do so.

The objective of this program is to give you the necessary skills to interpret the movements and flows of fashion from a deep knowledge of its historical evolution. An objective that you will achieve with the help of a high-level specialization"

TECH makes the goals of their students their own goals too.
Working together to achieve them

The Postgraduate certificate in Digital Marketing for Fashion Brands qualifies students to:

Know the principles of online marketing
Assess and develop online marketing strategies
Understand and manage the principles of search engine optimization and search engine marketing
Develop skills for the realization of internet advertising campaigns
Develop plans for Influencer Marketing
Learn how to use the most important metrics and analysis tools for online marketing

Postgraduate Certificate in Digital Marketing for Fashion Brands

In a competitive and constantly evolving market, it is essential for fashion brands to understand how to make the most of the opportunities offered by the digital environment. From social networks, to e-commerce, digital marketing has become a key piece for the success of any brand today. Under this premise, TECH Global University included in its repertoire of programs a Postgraduate Certificate in Digital Marketing for Fashion Brands. A program structured in a 100% online format that synthesizes in various thematic modules the most relevant concepts of the area. The curriculum will provide you with a deep understanding of digital marketing strategies specific to the fashion industry. In this way, you will learn how to develop a solid online presence, create engaging content and establish long-lasting relationships with your target audience.

The curriculum will provide you with an in-depth understanding of digital marketing strategies specific to the fashion industry.

Specialize in digital marketing for fashion brands

During the program, designed by top TECH specialists, you'll explore topics such as search engine optimization (SEO), online advertising, content marketing, social media and data analytics. In addition, you will become familiar with the latest trends in technology and digital tools used in the fashion industry. Our teaching team is made up of digital marketing experts and fashion industry professionals, which guarantees that you will receive a high-quality education. The rigorous content, coupled with a 100% online methodology, make this educational offering an infallible opportunity to add competencies to your career, thereby amplifying your sphere of influence in the field of digital marketing for fashion brands.