Are you looking for a program to specialize in Digital Marketing and Web Analytics? Then enroll in a program like this one, which combines theory and practice in a unique and unrepeatable experience”

The web is full of millions of companies that have decided to offer their products and services online, so the great competition that exists turns digital business into a constant struggle to occupy the top positions in the main search engines. Many entities have found in e-commerce an opportunity to continue their activity, something that, with the course of time, has become an increasingly complex task. 

That is why the figure of the Marketing and Web Analytics professional has taken a special relevance, since based on their specialized knowledge about the main SEO, SEM and online advertising strategies, they are able to obtain a series of guaranteed results, something impossible through traditional techniques. For that reason, and based on the multiple professional opportunities that the graduate can find in this field, TECH has developed this complete MBA in Digital Business in MBA in Digital Business, a program that combines theory and practice in an academic experience of 1,620 hours of the best training. 

Thanks to this program, the graduate will be able to expand and update their knowledge on the main strategies of e-commerce and search engine marketing, delving into digital communication and innovation through the technologies that exist today. For this purpose, you will be provided with diverse theoretical and additional material presented in a convenient and accessible 100% online format. 

However, despite the quality of the content, the strong point of this program lies in the possibility of taking a 120-hour internship in a large company in the sector. Based on this, the graduate will become part of the agency’s team, actively participating in its day-to-day work and making use of the latest and most innovative professional technology in the digital business area. It is, therefore, a unique opportunity to include in your resume a highly capacitating experience that will open many doors in your future career.

Make the most of this opportunity to learn about the latest advances in this subject to apply it to your daily practice" 

This Hybrid Master's Degree in MBA in Digital Business contains the most complete and up-to-date program on the market. Its most notable features are: 

• Development of more than 100 case studies presented by professionals in the web analytics sector, as well as by experts in the management and analysis of digital business data
• Its graphic, schematic and eminently practical contents, with which they are conceived, gather scientific and assistance information on those medical disciplines that are indispensable for professional practice 
• Creation of campaigns through Addwords, Google Shopping and Social Media for apps or reMarketing
• The best content to know in detail the keys to web analytics through the exhaustive mastery of the main strategies of interpretation and study of data for the correct optimization of websites
• The inclusion of the most effective techniques to achieve a correct optimization of websites, as well as to increase traffic and organic conversions
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• In addition, you will be able to do an internship in one of the best companies in the online advertising and marketing sector

SEO and SEM analytics, measurement strategies, search engine optimization techniques, etc. With this program you will work on all these aspects and many more!”

In this proposed MBA in Digital Business, of professional character and blended modality, the program is aimed at updating the administration professionals who develop their functions in the most complex digital environments, for which they require a comprehensive knowledge. The contents are based on the latest evidence in the area, and oriented in a didactic way to integrate theoretical knowledge in administrative practice and web data management, and the theoretical-practical elements will facilitate the updating of knowledge and allow decision making for a correct orientation and job function. 

Thanks to their multimedia content developed with the latest educational technology, they will allow the medical professional to obtain situated and contextual learning, which means a simulated environment that will provide immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

This program will bring to your career a distinctive quality, based on the comprehensive knowledge of a booming area such as the one related to digital business"

You will be able to keep up-to-date with the latest and most effective trends in Mobile Marketing, being able to use them to improve your clients' results"

TECH includes in this type of program 1,500 hours of the best theoretical, practical and additional content, the latter presented in different ways: from detailed videos, to research articles and complementary readings to delve in a personalized way in the different sections of the syllabus. All of this is presented in a convenient and accessible 100% online format, compatible with any device with an internet connection. In this way, the graduate can decide when to take the program and from which location, adapting the academic experience to their own availability.
 

Podrás implementar a tu práctica profesional las técnicas de Marketing digital y e-commerce que mejores resultados están teniendo en la actualidad”

Module 1. Competitive Environment and Strategy

1.1. Global Economic Environment

1.1.1. The Fundamentals of the Global Economy
1.1.2. The Globalization of Companies and Financial Markets
1.1.3. Entrepreneurship and New Markets

1.2. Corporate Finance

1.2.1. Financial Policy and Growth
1.2.2. Company Valuation Methods
1.2.3. Capital Structure and Financial Leverage

1.3. Economic Analysis of Decisions

1.3.1. Budget Control
1.3.2. Competitive Analysis. Comparative Analysis
1.3.3. Decision-Making. Business Investment or Divestment

1.4. Information Systems in Companies

1.4.1. The Evolution of the IT Model
1.4.2. Organization and IT Department
1.4.3. Information Technology and Economic Environment

1.5. Corporate Strategy and Technology Strategy

1.5.1. Creating Value for Customers and Shareholders
1.5.2. Strategic IS/IT Decisions
1.5.3. Corporate Strategy vs. Technology and Digital Strategy

1.6. Information Systems for Decision-Making

1.6.1. Business Intelligence
1.6.2. Data Warehouse
1.6.3. Balanced Scorecard (BSC)

1.7. Digital Strategy

1.7.1. Technology Strategy and its Impact on Digital Innovation
1.7.2. Strategic Planning of Information Technologies
1.7.3. Strategy and The Internet

1.8. Online Business Models

1.8.1. Analyzing Established Companies in the Technology Sector
1.8.2. Business Model Generation Systems
1.8.3. Analyzing Innovative Business Models in Traditional Sectors
1.8.4. Analyzing Innovative Business Models on the Internet

1.9. Company Systems based on Internet Collaboration

1.9.1. Customer Management Systems: Customer Relationship Management (CRM)
1.9.2. Supply Chain Management Systems
1.9.3. e-Commerce Systems

1.10. Social Business

1.10.1. Web 2.0. Strategic Vision and its Challenges
1.10.2. Convergence Opportunities and ICT Trends
1.10.3. How to Monetize Web 2.0. and Social Media
1.10.4. Mobility and Digital Business

Module 2. Entrepreneurial Innovation and Initiative

2.1. Design Thinking

2.1.1. The Blue Ocean Strategy
2.1.2. Collaborative Innovation
2.1.3. Open Innovation

2.2. Strategic Innovation Intelligence

2.2.1. Technology Monitoring
2.2.2. Technology Foresight
2.2.3. Coolhunting

2.3. Entrepreneurship and Innovation

2.3.1. Strategies to Search for Business Opportunities
2.3.2. Assessing the Feasibility of New Projects
2.3.3. Innovation Management Systems
2.3.4. Soft skills of an entrepreneur

2.4. Management of Startups

2.4.1. Introduction to Financial Management in Startup Companies
2.4.2. Financial Metrics for Startups
2.4.3. Financial Planning: Projection Models and their Interpretation
2.4.4. Valuation Methods

2.5. The Business Plan

2.5.1. Business Plan in the Digital Era
2.5.2. The Canvas Model
2.5.3. Value Proposition Model
2.5.4. Content and Presentation

2.6. Project Management

2.6.1. Agile Development
2.6.2. Lean Management in Startups
2.6.3. Project Tracking and Project Steering

2.7. Growth Phases in Startup Companies

2.7.1. Seed Phase
2.7.2. Startup Phase
2.7.3. Growth Phase
2.7.4. Consolidation Phase

2.8. Financing Startups

2.8.1. Bank Financing
2.8.2. Subsidies
2.8.3. Seed Capital and Accelerators. Business Angels
2.8.4. Venture Capital. IPO
2.8.5. Public to Private Partnership

2.9. Lean Management

2.9.1. The Basic Principles of Lean Management
2.9.2. Improvement and Problem-Solving Groups
2.9.3. New Forms of Maintenance and Quality Management

Module 3. Digital Marketing and e-Commerce

3.1. Digital e-Commerce Management

3.1.1. New e-Commerce Business Models
3.1.2. Planning and Developing an e-Commerce Strategic Plan
3.1.3. Technological Structure in e-Commerce

3.2. e-Commerce Operations and Logistics

3.2.1. How to Manage Fulfillment
3.2.2. Digital Point-of-Sale Management
3.2.3. Contact Center Management
3.2.4. Automation in Management and Monitoring Processes

3.3. Implementing e-Commerce Techniques

3.3.1. Social Media and Integration in the E-Commerce Plan
3.3.2. Multichannel Strategy
3.3.3. Personalizing Dashboards

3.4. Digital Pricing

3.4.1. Online Payment Methods and Payment Gateways
3.4.2. Electronic Promotions
3.4.3. Digital Price Timing
3.4.4. e-Auctions

3.5. From e-Commerce to m-Commerce and s-Commerce

3.5.1. e-Marketplace Business Models
3.5.2. s-Commerce and Brand Experience
3.5.3. Purchase via Mobile Devices

3.6. Customer Intelligence: from e-CRM to s-CRM

3.6.1. Integrating the Consumer in the Value Chain
3.6.2. Online Research and Loyalty Techniques
3.6.3. Planning a Customer Relationship Management Strategy

3.7. Digital Marketing Trade

3.7.1. Cross Merchandising
3.7.2. Designing and Managing Facebook Ads Campaigns
3.7.3. Designing and Managing Google Ad Campaigns

3.8. Online Marketing for e-Commerce

3.8.1. Inbound Marketing
3.8.2. Display and Programmatic Purchasing
3.8.3. Communication Plan

Module 4. Search Engine Marketing

4.1. How Search Engines Work

4.1.1. Indicators and Indexes
4.1.2. Algorithms
4.1.3. SEO and Corporate Branding

4.2. SEO Analysis

4.2.1. Determining KPIs
4.2.2. Generating Scripts and Alerts
4.2.3. Optimization of Images, Videos and Other Elements
4.2.4. Linkbuilding

4.3. Technical SEO

4.3.1. Web Performance Optimization
4.3.2. Real Time and Content
4.3.3. Relevant Tagging and Headers
4.3.4. Advanced WPO Techniques

4.4. SEO and e-Commerce

4.4.1. Conversion Rate Optimization
4.4.2. Google Search Console
4.4.3. Social Proof and Viralization
4.4.4. Navigation and Indexability

4.5. Keyword Hunting for SEM

4.5.1. Adwords Keyword Tool
4.5.2. Google Suggest
4.5.3. Insights for Search
4.5.4. Google Trends

4.6. SEM and Google Ads

4.6.1. Google Shopping
4.6.2. Google Display Network
4.6.3. Google Ads Mobile
4.6.4. YouTube Advertising

4.7. Facebook Ads

4.7.1. PPC/PPF (Pay-Per-Fan) Adverts
4.7.2. Creating Facebook Ads
4.7.3. Facebook Power Editor
4.7.4. Campaign Optimization

4.8. SEM Strategy and Measurement

4.8.1. Quality Score
4.8.2. Site Links
4.8.3. KPIs
4.8.4. Impressions, Clicks, Conversions. Revenue, ROI, CPA

Module 5. Digital Communication and Online Reputation

5.1. Web 2.0. or the Social Web

5.1.1. Organization in the Age of Conversation
5.1.2. Web 2.0. Is All About People
5.1.3. Digital Environment and New Communication Formats

5.2. Digital Communication and Reputation

5.2.1. Online Reputation Report
5.2.2. Netiquette and Good Practices on Social Media
5.2.3. Branding and Networking 2.0. 

5.3. Designing and Planning an Online Reputation Plan

5.3.1. Brand Reputation Plan
5.3.2. General metrics, ROI, and Social CRM
5.3.3. Online Crisis and Reputational SEO

5.4. Generalist, Professional and Microblogging Platforms

5.4.1. Facebook
5.4.2. LinkedIn
5.4.4. Twitter

5.5. Video, Image, and Mobility Platforms

5.5.1. YouTube
5.5.2. Instagram
5.5.3. Flickr
5.5.4. Vimeo
5.5.5. Pinterest

5.6. Content Strategy and Storytelling

5.6.1. Corporate Blogging
5.6.2. Content Marketing Strategy
5.6.3. Creating a Content Plan
5.6.4. Content Curation Strategy

5.7. Social Media Strategies

5.7.1. Corporate PR and Social Media
5.7.2. Defining the Strategy to Be Followed in Each Medium
5.7.3. Analysis and Evaluation of Results

5.8. Community Management:

5.8.1. Functions, Duties, and Responsibilities of the Community Manager
5.8.2. Social Media Manager
5.8.3. Social Media Strategist

5.9. Social Media Plan

5.9.1. Designing a Social Media Plan
5.9.2. Schedule, Budget, Expectations and Follow-up
5.9.3. Contingency Protocol in Case of Crisis

5.10. Online Monitoring Tools

5.10.1. Management Tools and Desktop Applications
5.10.2. Monitoring and Research Tools

Module 6. Performance and Inbound Marketing

6.1. Permission Marketing

6.1.1. How to Obtain a Users Permission?
6.1.2. Personalizing the Message
6.1.3. Mail Confirmation or Double Optin

6.2. Strategy and Performance Techniques

6.2.1. Performance Marketing: Results
6.2.2. Digital Media Mix
6.2.3. The Importance of the Funnel

6.3. Affiliate Campaign Development

6.3.1. Agencies and Affiliate Programs
6.3.2. Postview
6.3.3. Defining Affiliate Programs
6.3.4. Display and Campaign Optimization

6.4. Launching an Affiliate Program

6.4.1. Affiliation and Direct Affiliation Networks
6.4.2. Results Analysis and Monitoring
6.4.3. Fraud Control

6.5. E-Mail Campaigns Develop

6.5.1. Lists of Subscribers, Leads and Customers
6.5.2. E-Mail Marketing Tools and Resources
6.5.3. Online Writing for E-Mail Marketing Campaigns

6.6. E-Mail Marketing Metrics

6.6.1. List Metrics
6.6.2. Newsletter Delivery Metrics
6.6.3. Conversion Metrics

6.7. Inbound Marketing

6.7.1. Effective Inbound Marketing
6.7.2. The Benefits of Inbound Marketing
6.7.3. Measuring the Success of Inbound Marketing

6.8. Target Research

6.8.1. Consumer Intent Modelling and Buyer Personas
6.8.2. Customer Journey Mapping
6.8.3. Content Strategy

6.9. Content Optimization

6.9.1. Content Optimization for Search Engines
6.9.2. Content Creation
6.9.3. Content Dynamization

6.10. Conversion

6.10.1. Lead Capture and CRO
6.10.2. Lead Nurturing and Marketing Automation

Module 7. Web Analytics and Marketing Analytics

7.1. Web Analysis

7.1.1. Web Analytics Fundamentals
7.1.2. Classical media vs. Digital Media
7.1.3. Basic Web Analyst Methodology

7.2. Google Analytics

7.2.1. Configuring an Account
7.2.2. Javascript Tracking API
7.2.3. Customized Reports and Segments

7.3. Qualitative Analysis

7.3.1. Applied research techniques in Web Analytics
7.3.2. Customer Journey
7.3.3. Purchase Funnel

7.4. Digital Metrics

7.4.1. Basic Metrics
7.4.2. Ratios
7.4.3. Setting Objectives and KPIs

7.5. Strategy Analysis Areas

7.5.1. Web Traffic Acquisition
7.5.2. Activation
7.5.3. Conversion
7.5.4. Loyalty

7.6. Data Science and Big Data

7.6.1. Business Intelligence
7.6.2. Methodology and Analysis of Large Volumes of Data
7.6.3. Data Extraction, Processing, and Loading

7.7. Data Visualization

7.7.1. Viewing and Interpreting Dashboards
7.7.2. Converting Data into a Value
7.7.3. Integrating Sources
7.7.4. Presenting Reports

7.8. Web Analytics Tools

7.8.1. Technological Basis of WA Tool
7.8.2. Logs and Tags
7.8.3. Basic and Ad-hoc Labeling

Module 8. Innovation, e-Logistics, and Technology in the Supply Chain

8.1. Process Engineering and Product Engineering

8.1.1. Innovation Strategies
8.1.2. Open Innovation
8.1.3. Innovative Organization and Culture
8.1.4. Multifunctional Teams

8.2. Launch and Industrialization of New Products

8.2.1. Design of New Products
8.2.2. Lean Design
8.2.3. Industrialization of New Products
8.2.4. Manufacture and Assembly

8.3. Digital e-Commerce Management

8.3.1. New e-Commerce Business Models
8.3.2. Planning and Developing an e-Commerce Strategic Plan
8.3.3. Technological Structure in e-Commerce

8.4. e-Commerce Operations and Logistics

8.4.1. Digital Point-of-Sale Management
8.4.2. Contact Center Management
8.4.3. Automation in Management and Monitoring Processes

8.5. e-Logistics. B2C and B2B

8.5.1. e-Logistics
8.5.2. B2C: e-Fulfillment, the Last Mile
8.5.3. B2B: e-Procurement. Marketplaces

8.6. Digital Pricing

8.6.1. Online Payment Methods and Payment Gateways
8.6.2. Electronic Promotions
8.6.3. Digital Price Timing
8.6.4. e-Auctions

8.7. The Warehouse in e-Commerce

8.7.1. Peculiarities of the Warehouse in e-Commerce
8.7.2. Warehouse Design and Planning
8.7.3. Infrastructure. Fixed and Mobile Devices
8.7.4. Zoning and Locations

8.8. Designing an Online Store

8.8.1. Design and Usability
8.8.2. Most Common Functionalities
8.8.3. Alternative Technologies

8.9. Supply Chain Management and Future Trends

8.9.1. The Future of e-Business
8.9.2. The Current and Future Reality of e-Commerce
8.9.3. SC Operating Models for Global Companies

Module 9. Mobile e-Commerce

9.1. Mobile Marketing

9.1.1. New Consumption and Mobility Habits
9.1.2. The SoLoMo Model
9.1.3. The 4 Ps of the Marketing Mix in Mobility

9.2. Mobile Technology

9.2.1. Mobile Operators
9.2.2. Mobile Devices and Operating Systems
9.2.3. Mobile Applications and WebApps
9.2.4. Sensors and Integration with the Physical World

9.3. Trends in Mobile Marketing

9.3.1. Mobile Publishing
9.3.2. Advergaming and Gamification
9.3.3. Mobile Geolocalization
9.3.4. Augmented Reality

9.4. Mobile User Behavior

9.4.1. New Search Habits on Mobile Devices
9.4.2. Multi-Screen
9.4.3. Mobile as a Purchasing Driver
9.4.4. ASO, Mobile User Acquisition and Loyalty

9.5. User Interface and Shopping Experience

9.5.1. m-Commerce Rules and Platforms
9.5.2. Omnichannel
9.5.3. Mobile & Proximity Marketing
9.5.4. Gap between Consumer and Advertiser
9.5.5. Mobile Commerce Content Managers

9.6. Apps and Purchases

9.6.1. Designing Mobile Commerce Apps
9.6.2. App Stores
9.6.3. App Marketing for Customer Loyalty
9.6.4. App Marketing for eCommerce

9.7. Mobile Payments

9.7.1. Value Chain and Business Models of Mobile Payment Methods
9.7.2. Keys to Improve UX in Mobile Payment
9.7.3. Positioning Strategies in the Mobile Payments Market
9.7.4. Fraud Management

9.8. Mobile Analytics

9.8.1. Mobile Measurement and Analysis Methodologies
9.8.2. Mobile Metrics: Main KPIs
9.8.3. Profitability Analysis
9.8.4. Mobile Analytics

9.9. Mobile Commerce

9.9.1. Services
9.9.2. Applications
9.9.3. Mobile Social Shopping

9.10. Mobile Social Media Applications

9.10.1. Integrating Cell Phones into Social Networks
9.10.2. Mobility, Relationship, Ubiquity and Publicity
9.10.3. Facebook Places
9.10.4. Geolocation, Mobile Directories, Online Recommendations and Shopping

Module 10. New Digital Trends

10.1. The Internet of Things

10.1.1. Visions and Challenges
10.1.2. Key Technologies
10.1.3. Pioneering Projects

10.2. Gamification

10.2.1. Business Gamification Techniques
10.2.2. Gamification Design Framework
10.2.3. Operating Mechanisms and Motivation
10.2.4. Benefits and Return of Investment

10.3. Big Data

10.3.1. Sectoral Application
10.3.2. Business Models
10.3.3. New Professions

10.4. Artificial Intelligence

10.4.1. Methodological Aspects in Artificial Intelligence
10.4.2. Heuristic Search
10.4.3. Rule Inference Methods
10.4.4. Semantic Networks

10.5. Robotics

10.5.1. Robot Morphology
10.5.2. Mathematical Tools for Spatial Localization
10.5.3. Cinematic Control
10.5.4. Criteria for Implementing an Industrial Robot

10.6. Modelling and Simulation

10.6.1. Modelling using DEVS
10.6.2. Modelling of Random Inputs
10.6.3. Generation of Random Inputs
10.6.4. Design of Experiments and Optimization

10.7. Implementing Cryptography in Technology Projects

10.7.1. Electronic Signature
10.7.2. Digital Certificate
10.7.3. Data Encryption
10.7.4. Practical Applications of Cryptography

10.8. Other Trends

10.8.1. 3D Printing
10.8.2. Drones
10.8.3. Computer Vision
10.8.4. Augmented Reality

Take the step to get up to date on the latest developments in MBA in Digital Business"