Become a creative leader with innovative and fresh ideas thanks to the methodology of this high-quality Postgraduate diploma” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

In order to comply with the high standard of this sector, this program has been developed to ensure that students reach their full potential, using the latest technologies and informative techniques in the different forms of media, taking on the role of creative leader within the advertising industry. In this way, 6 months of learning can be completed in a unique and stimulating way, following practical examples and the guidance of a teaching staff specialized in this area

Creativity is an area that requires professionals with a high level of specialization and skill. Learn how to be a creative expert and lead teams in the best companies in the sector” 

Syllabus

An art director must have the ability to constantly improve their work, so they are required to explore the limits of communication to surprise and catch the receiver of their message. In this sense, they can be compared to an artisan who kneads a message to make it palatable to the consumer. With the program of Postgraduate diploma in Advertising Creativity, we aim to instil in the students the need for concern towards the field of graphic design advertising and art management in order to never stop improving as a visual communicator

Through experience, students will learn how to develop the knowledge required to advance in this field of work. This learning program manages to combine distance learning and practical teaching, offering you a unique option to boost your professional profile, both nationally and internationally.

Throughout 450 hours of learning, the student will analyze a multitude of case studies through individual and teamwork. Therefore, you will be able to understand and assimilate your persuasive abilities through the different media and communication supports. This will help you recognize the elements and processes of advertising languages, raising your profile as a creative leader of high standing. The goal of this program is to offer theories and techniques to overcome prejudices, develop imagination and awaken an attitude to generate original ideas in any communicative sphere

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Módulo 1. Creativity in Communication
Módulo 2. Advertising Creativity I: Copywriting
Módulo 3. Advertising Creativity II: Art Direction

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers you the possibility of taking this program completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time

Module 1. Creativity in Communication

1.1. To Create is to Think  

1.1.1. The Art of Thinking  
1.1.2. Creative Thinking and Creativity  
1.1.3. Thought and Brain  
1.1.4. The Lines of Research on Creativity: Systematization

1.2. Nature of the Creative Process  

1.2.1. Nature of Creativity  
1.2.2. The Notion of Creativity: Creation and Creativity  
1.2.3. The Creation of Ideas for Persuasive Communication  
1.2.4. Nature of the Creative Process in Advertising

1.3. The Invention  

1.3.1. Evolution and Historical Analysis of the Creation Process  
1.3.2. Nature of the Classical Canon of the Invention  
1.3.3. The Classical View of Inspiration in the Origin of Ideas  
1.3.4. Invention, Inspiration, Persuasion  

1.4. Rhetoric and Persuasive Communication  

1.4.1. Rhetoric and Advertising  
1.4.2. The Rhetorical Parts of Persuasive Communication  
1.4.3. Rhetorical Laws and Functions of Advertising Language  

1.5. Creative Behavior and Personality  

1.5.1. Creativity as a Personal Characteristic, as a Product and as a Process  
1.5.2. Creative Behavior and Motivation  
1.5.3. Perception and Creative Thinking  
1.5.4. Elements of Creativity  

1.6. Creative Skills and Abilities  

1.6.1. Thinking Systems and Models of Creative Intelligence  
1.6.2. Three-Dimensional Model of the Structure of the Intellect According to Guilford 
1.6.3. Interaction Between Factors and Intellectual Capabilities  
1.6.4. Creative Skills  
1.6.5. Creative Capabilities

1.7. The Phases of the Creative Process  

1.7.1. Creativity as a Process  
1.7.2. The Phases of the Creative Process  
1.7.3. The Phases of the Creative Process in Advertising  

1.8. Troubleshooting  

1.8.1. Creativity and Problem Solving  
1.8.2. Perceptual Blocks and Emotional Blocks 
1.8.3. Methodology of Invention: Creative Programs and Methods  

1.9. The Methods of Creative Thinking  

1.9.1. Brainstorming as a Model for Idea Creation  
1.9.2. Vertical Thinking and Lateral Thinking  
1.9.3. Methodology of Invention: Creative Programs and Methods 

1.10. Creativity and Advertising Communication  

1.10.1. The Creative Process as a Specific Product of Advertising Communication  
1.10.2. Nature of the Creative Process in Advertising: Creativity and the Creative Advertising Process 
1.10.3. Methodological Principles and Effects of Advertising Creation  
1.10.4. Advertising Creation: From Problem to Solution  
1.10.5. Creativity and Persuasive Communication

Module 2. Advertising Creativity I: Copywriting

2.1. Writing Concept  

2.1.1. Writing and Editing  
2.1.2. Copywriting and Thought  
2.1.3. Copywriting and Order 

2.2. Fundamentals of Advertising Copywriting  

2.2.1. Correction  
2.2.2. Adaptation  
2.2.3. Efficiency  

2.3. Characteristics of Copywriting  

2.3.1. Nominalization  
2.3.2. Destructuring  
2.3.3. Expressive Concentration 

2.4. Text and Image  

2.4.1. From Text to Image  
2.4.2. Text Functions  
2.4.3. Image Functions  
2.4.4. Relationship Between Text and Imaging  

2.5. Brand and Slogan  

2.5.1. The Brand  
2.5.2. Brand Characteristics  
2.5.3. The Slogan  

2.6. Direct Advertising  

2.6.1. The Brochure  
2.6.2. The Catalogue  
2.6.3. Other Annexes

2.7. Press Advertising: The Large Format Advertisement  

2.7.1. Newspapers and Magazines  
2.7.2. Superstructure  
2.7.3. Formal Characteristics  
2.7.4. Editorial Characteristics 

2.8. Press Advertising: Other Formats  

2.8.1. Word Advertisements  
2.8.2. Superstructure  
2.8.3. The Claim  
2.8.4. Superstructure  

2.9. Outdoor Advertising   

2.9.1. Formats  
2.9.2. Formal Characteristics  
2.9.3. Editorial Characteristics

2.10. Radio Advertising  

2.10.1. Radio Language  
2.10.2. The Radio Spot  
2.10.3. Superstructure 
2.10.4. Wedge Types  
2.10.5. Formal Characteristics  

2.11. Audiovisual Advertising   

2.11.1. The Image  
2.11.2. The Text  
2.11.3. Music and Sound Effects   
2.11.4. Advertising Formats  
2.11.5. The Script  
2.11.6. The Storyboard 

Module 3. Advertising Creativity II: Art Direction

3.1. Subjects and Object of Advertising Graphic Design  

3.1.1. Related Professional Profiles  
3.1.2. Academic Context and Competencies  
3.1.3. Advertiser and Agency  

3.2. Creative Direction and Creative Idea  

3.2.1. Creative Process 
3.2.2. Types of Creative Processes 
3.2.3. Art Direction and Formal Idea

3.3. The Role of the Art Director  

3.3.1. What is Art Direction?
3.3.2. How Does Art Direction Work?  
3.3.3. The Creative Team  
3.3.4. The Role of the Art Director 

3.4. Fundamentals of Advertising Graphic Design  

3.4.1. Design Concepts and Design Standards  
3.4.2. Trends and Styles  
3.4.3. Design Thinking, Process and Management  
3.4.4. Scientific Metaphor  

3.5. Methodology of Advertising Graphics   

3.5.1. Graphic Creativity  
3.5.2. Design Process  
3.5.3. Communication and Aesthetics 

3.6. Graphic Strategy  

3.6.1. Apprehension Form 
3.6.2. Graphic Message  
3.6.3. Aesthetic State

3.7. Graphic Architecture  

3.7.1. Typometry  
3.7.2. Graphic Spaces  
3.7.3. Reticle  
3.7.4. Pagination Standards  

3.8. Final Arts  

3.8.1. Final Arts
3.8.2. Processes  
3.8.3. Systems

3.9. Creation of Advertising Graphic Supports  

3.9.1. Publigraphy  
3.9.2. Organizational Visual Image (OVI)  

3.10. Graphic Advertisements  

3.10.1. Packaging  
3.10.2. Websites 
3.10.3. Corporate Image in Web Pages

A unique, key and decisive training experience to boost your professional development"