Postgraduate certificate Transmedia Storytelling

Transmedia storytelling has allowed users to access multiple related products through multimedia platforms. This has been a key factor in building audience loyalty and involving them in the content. Taking all the benefits of this new way of understanding communication into account, it is necessary to understand that any company that does not adapt to the new times will eventually end up disappearing. For this reason, TECH Technological University proposes this program, where students will learn the ins and outs of a booming profession and be able to implement the appropriate strategies to ensure that their businesses continue on the path to success and stand out in a highly competitive sector.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

Changes in communication have come to offer the public a higher quality and more specialized product, but also to allow greater interaction with the audience. In this context, the introduction of transmedia storytelling arises, which takes advantage of different media to create more complete user experiences. This program allows students to enter a booming sector, learning the key elements that they can later apply in their own company.

Using Transmedia Storytelling will be fundamental to reach a wider audience through different platforms. A technique you will have to use if you don't want to end up at the bottom of the industry”

Syllabus

Today, users have more platforms available to get information or to access advertising or entertainment content. For this reason, it is essential that content is of high quality, in order to attract the public and, above all, to build loyalty. In this context, transmedia content, capable of reaching the user through different media and offering them a more enriching experience, acquires great value.

In this Postgraduate certificate in Transmedia Storytelling, students will learn about the origins of this concept and how it differs from the traditional formula. In addition, they will understand the importance of promoting the participatory culture that encourages transmediality and understand the fan phenomenon and audience implications. A very comprehensive syllabus that will give you an overview of the sector, essential to developing your own business.

One of the main advantages of this program is that it is taught 100% online, so students have the opportunity to choose when and where to study. This way, having a computer or mobile device with internet connection, you will be able to connect from anywhere in the world, taking advantage of every free moment to delve further into this field. Undoubtedly, students will have all the facilities at their disposal to be able to continue their learning without leaving aside their professional career or their private life.

This Postgraduate certificate takes place over 6 weeks and it consists of 1 module:

Module 1. Transmedia Narratives

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Transmedia Storytelling completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Transmedia Narratives

1.1. Transmedia Narratives according to Henry Jenkins

1.1.1. Henry Jenkins, Transmedia and Convergence Culture
1.1.2. Links Between Participatory Culture, Transmedia and Fan Studies
1.1.3. The 'Seven Principles' of Transmedia Storytelling

1.2. Reviews and Alternative Visions of Transmedia Narratives

1.2.1. Theoretical Perspectives
1.2.2. Perspectives on Professional Practice
1.2.3. Specific Views

1.3. Stories, Narrative, Storytelling

1.3.1. Stories, Narrative and Storytelling
1.3.2. Narrative as Structure and Practice
1.3.3. Intertextuality

1.4. Classic', Non-linear and Transmedia Narrative

1.4.1. The Narrative Experience
1.4.2. Narrative Structure in Three Acts
1.4.3. The Ideas and Comings and Goings of the 'Hero's Journey'

1.5. Interactive Narrative: Linear and Non-linear Narrative Structures

1.5.1. Interactivity
1.5.2. Agency
1.5.3. Different Non-Linear Narrative Structures

1.6. Digital Storytelling

1.6.1. Digital Narratives
1.6.2. The Origin of Digital Storytelling: Life Stories
1.6.3. Digital and Transmedia Storytelling

1.7. Anchors' Transmedia Storytelling: Worlds, Characters, Time and Timelines, Maps, Space

1.7.1. The Moment of the 'Leap
1.7.2. Imaginary Worlds
1.7.3. Public Participation

1.8. Fan Phenomenon, Canon and Transmedia

1.8.1. Role of the Fan
1.8.2. Fandom and Productivity
1.8.3. Key Concepts in the Relationship between Transmedia and Fan Culture

1.9. Audience Involvement (Engagement Strategies, Crowdsourcing, Crowdfunding, etc.)

1.9.1. Levels of Involvement: Followers, Enthusiasts, Fans
1.9.2. The Public, the Collective, the Crowd
1.9.3. Crowdsourcing and Crowdfunding

Understanding fan phenomenon will help you create specific content for them”

Teaching Objectives

This Postgraduate certificate in Transmedia Storytelling has been developed with the main objective of offering students specialized knowledge through which they will be able to understand the opportunities offered by this type of discourse in the field of communication. Therefore, at the end of the program, students will be able to direct transmedia projects for different sectors, attracting the public and inciting them to a specific action. Undoubtedly, a program that will mark a before and after in your professional development, that will increase your career advancement options.

Applying Transmedia Storytelling to your content will help you to offer a more participative product, which the audience has a lot to contribute"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

This Postgraduate certificate in Transmedia Storytelling enables students to:

Manage and know conceptually the field of transmedia Storytelling and understand its relevance in different professional fields (advertising, marketing, journalism, entertainment)
Acquire the fundamentals of transmedia creation, from narrative to production, dynamization in social communities and economic monetization
Master how transmedia storytelling is constructed and how it differs from traditional storytelling
Internalize, with the help of practical examples, the way to achieve audience involvement in a transmedia project

Postgradaute Certificate in Transmedia Storytelling

Today, transmedia storytelling has established itself as a fundamental strategy for the creation of stories that connect with audiences in a broader and deeper way. This technique, which is based on the creation of narrative worlds that expand across different media, is an indispensable tool for professionals in the world of entertainment, advertising and digital marketing. At TECH Global University we have designed our Postgradaute Certificate in Transmedia Storytelling. An online program that will allow you to acquire the necessary skills and competencies to develop transmedia stories effectively. Through this training, taught by professionals belonging to the sector, you will learn to create narrative universes that expand beyond the limits of film, television and video games.

Learn how to create narrative worlds that connect with your audience

At TECH we believe that transmedia storytelling is the future of entertainment and digital marketing, therefore, we are committed to training highly prepared professionals in this area. Here, we have made sure to have a team of professional experts in the field, who will teach the classes online, offering an interactive and enriching learning experience. We will teach you how to use different tools and platforms to generate stories that connect with your audience on different levels, through media such as social networks, blogs and podcasts. In addition, our program includes a hands-on approach that will allow you to work on real projects and develop your skills through experience.