University certificate
The world's largest school of business”
Why study at TECH?
Realizar el programa de TECH supone multiplicar las posibilidades de alcanzar el éxito profesional en el ámbito de la alta dirección empresarial.
Es todo un reto que implica esfuerzo y dedicación, pero que abre las puertas a un futuro prometedor. El alumno aprenderá de la mano del mejor equipo docente y con la metodología educativa más flexible y novedosa.
Contamos con el más prestigioso cuadro docente y el temario más completo del mercado, lo que nos permite ofrecerte una capacitación de alto nivel académico”
Este programa aportará multitud de ventajas laborales y personales, entre ellas las siguientes:
1. Dar un impulso definitivo a la carrera del alumno
Estudiando en TECH el alumno podrá tomar las riendas de su futuro y desarrollar todo su potencial. Con la realización de este programa adquirirá las competencias necesarias para lograr un cambio positivo en su carrera en poco tiempo.
El 70% de los participantes de esta especialización logra un cambio positivo en su carrera en menos de 2 años.
2. Desarrollar una visión estratégica y global de la empresa
TECH ofrece una profunda visión de dirección general para entender cómo afecta cada decisión a las distintas áreas funcionales de la empresa.
Nuestra visión global de la empresa mejorará tu visión estratégica.
3. Consolidar al alumno en la alta gestión empresarial
Estudiar en TECH supone abrir las puertas de hacia panorama profesional de gran envergadura para que el alumno se posicione como directivo de alto nivel, con una amplia visión del entorno internacional.
Trabajarás más de 100 casos reales de alta dirección.
4. Asumir nuevas responsabilidades
Durante el programa se muestran las últimas tendencias, avances y estrategias, para que el alumno pueda llevar a cabo su labor profesional en un entorno cambiante.
El 45% de los alumnos consigue ascender en su puesto de trabajo por promoción interna.
5. Acceso a una potente red de contactos
TECH interrelaciona a sus alumnos para maximizar las oportunidades. Estudiantes con las mismas inquietudes y ganas de crecer. Así, se podrán compartir socios, clientes o proveedores.
Encontrarás una red de contactos imprescindible para tu desarrollo profesional.
6. Desarrollar proyectos de empresa de una forma rigurosa
El alumno obtendrá una profunda visión estratégica que le ayudará a desarrollar su propio proyecto, teniendo en cuenta las diferentes áreas de la empresa.
El 20% de nuestros alumnos desarrolla su propia idea de negocio.
7. Mejorar soft skills y habilidades directivas
TECH ayuda al estudiante a aplicar y desarrollar los conocimientos adquiridos y mejorar en sus habilidades interpersonales para ser un líder que marque la diferencia.
Mejora tus habilidades de comunicación y liderazgo y da un impulso a tu profesión.
8. Formar parte de una comunidad exclusiva
El alumno formará parte de una comunidad de directivos de élite, grandes empresas, instituciones de renombre y profesores cualificados procedentes de las universidades más prestigiosas del mundo: la comunidad TECH Global University.
Te damos la oportunidad de especializarte con un equipo de profesores de reputación internacional.
Syllabus
The program of this Postgraduate certificate in Internationalization and New Global Environments in the Fashion Market is prepared by the best experts in the sector, who have poured their knowledge and experience into a complete and up-to-date syllabus, focused on its application in the post-Covid-19 era. It therefore contemplates the latest developments in the sector, such as the fact that brands take into account their plural, global and digital audience. Its 100% online format will allow students to study it at the time and place that best suits their availability, schedules and interests and in just 6 weeks, they will have a high-level qualification that will guide them to professional success.
Get closer to the logistics of luxury and the mechanics that follow the production and distribution processes of exclusive products with this TECH program"
Syllabus
The Postgraduate certificate in Internationalization and New Global Environments in the Fashion Market at TECH Global University is an intensive program that prepares you to master the panorama of the fashion industry from a global and digital perspective. The content of the program is designed to favor the development of the competencies demanded by this service, such as the internationalization of products.
The Postgraduate certificate deals in depth with the global condition towards which new forms of consumption are oriented and the impact it has on the fashion market, such as the change in the marketing model of the luxury product today, with a society that has moved from internationalization strategies to globalization strategies. Therefore, the content of this program is basically focused on two lines: the unification of brand strategies and the dissociation of marketing actions.
A quality content designed by the best experts in the sector in this curriculum with which professionals will develop from a strategic, international and innovative perspective, with the aim that the student achieves excellence in a field as competitive as fashion and luxury.
Today's highly globalized and competitive environment has forced companies to establish highly efficient work environments that allow them to achieve their objectives. To achieve this, companies must use the best tools to reach a competitive and efficient management level in order to be able to adapt at all times to the needs of the market.
This Postgraduate certificate is developed over 6 weeks and is divided into just 1 module:
Module 1. Internationalization and New Global Environments in the Fashion Market
A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"
Where, when and how is it taught?
TECH offers the possibility of developing this Postgraduate certificate in Internationalization and New Global Environments in the Fashion Market.completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.
Module 1. Internationalization and New Global Environments in the Fashion Market
1.1. The Fashion Collection in the Context of Globalization
1.1.1. Moodboards and International Inspiration
1.1.2. Factories and Suppliers Worldwide
1.1.3. Labeling and Packaging in the Age of Globalization
1.2. The Key to the Value Chain in the Luxury Industry
1.2.1. From Internationalization to Globalization without Losing Identity
1.2.2. Adaptation of the Value Chain to Each New Trend
1.2.3. The Weight of the Links in the Value Chain of a Luxury Brand and a Fashion Brand
1.3. Strategic Alliances and Partnerships
1.3.1. Choose Partners
1.3.2. Collaborations between Designers and Artists
1.3.3. Capsule Collections
1.4. Blockchain and the New Logistics Management
1.4.1. Luxury Logistics and Mechanics of the Production Process
1.4.2. Retail Distribution and Wholesalers
1.4.3. Commercialization of Know How
1.5. The Asian, European and American Consumer
1.5.1. The French and Italian Model
1.5.2. The American Model
1.5.3. The Asian Model
1.6. Brand Relocation
1.6.1. Profitability of the Physical Store
1.6.2. Supply Chain Integration in the Luxury Industry
1.6.3. Mobile as a Tool for Doing Business
1.7. Marketplaces in the Luxury Industry
1.7.1. The Demise of Department Stores and the Rise of Marketplaces
1.7.2. The Keys to the Future of the Multibrand Channel
1.7.3. Differential Value and Shopping Experience in Digital Stores
1.8. The Consolidation of E-commerce as a Global Channel
1.8.1. Exponential Growth of Digital Sales
1.8.2. Sales and Marketing Strategies
1.8.3. The Projection of the Digital Channel
1.9. Internationalizing Fashion Brands and Planning for Luxury Growth
1.9.1. Planning Internationalization
1.9.2. Criteria for the Selection of Foreign Markets
1.9.3. Strategies for Accessing International Markets
1.10. Global Growth Strategies
1.10.1. Brand Licenses
1.10.2. Concessions or Agents
1.10.3. Franchises
The consolidation of e-commerce as a global channel Master the key aspects and grow digital sales"
Postgraduate Certificate in Internationalization and New Global Environments in the Fashion Market
If you are passionate about fashion and interested in the international expansion of this constantly evolving industry, this is your opportunity to obtain a specialized education in the field of Internationalization and new global environments in the fashion market. TECH presents the Postgraduate Certificate in Internationalization and New Global Environments in the Fashion Market, designed to provide you with the specific knowledge and skills that will allow you to excel in this exciting world. You will learn how to analyze global trends, evaluate consumer demand and adapt marketing or communication strategies to different cultural contexts. You will explore how to leverage digital platforms and social media to reach global audiences, as well as manage logistical and legal aspects of international expansion. Our pedagogical approach encourages the practical application of knowledge, allowing you to develop solid and effective internationalization strategies.
Get ready to succeed in the global fashion market.
Our faculty is comprised of fashion and international business experts with extensive industry experience. They will guide you through your learning, ensuring that you acquire the skills you need to excel in internationalizing and adapting to new global environments in the fashion market. Here, you will immerse yourself in the study of the theoretical and practical fundamentals of internationalization, understanding the most effective strategies and tools to position brands and products in international markets, you will be prepared to work in key roles in fashion companies with international presence; as well as to undertake fashion projects in global markets. You will also have the possibility to contribute to the growth of emerging brands and firms, making a difference in the exciting and competitive world of fashion worldwide. Join our online university and become an expert in Internationalization and New Global Environments in the Fashion Market! Get ready to succeed in the international fashion industry and be part of the future of this exciting and changing discipline.