Acquire the skills to become an excellent journalist and learn to inform the audience about current world affairs in television format. For this, we offer you this Professional master’s degree with all the latest news on the subject" 

The particularities of broadcast journalism are not normally taught in depth in information science programs, where education is focused more on theoretical aspects than on practical ones. To really know what it is like to work in television, it is essential to continue studying with specialized postgraduate studies. 

The fact is that both writing and speaking for television, or the way to face the cameras, is something for which the journalist must have acquired great skills that allow them to do it naturally, capturing the attention of the public without distractions. 

For this reason, this Professional master’s degree aims to train students in television journalism in such a way as to enable them to acquire a series of competencies that will allow them to put into practice everything they have learned. The program covers everything from the theory of journalism and advertising to visual communication, audiovisual narrative and sports and cultural journalism, two sectors of great relevance on the small screen. In addition, as it could not be otherwise, one of the strong points of this Professional master’s degree is the study of Journalism and Television Communication. 

This program is the most complete and directed for the professional in the field of journalism and communication to reach a higher level of performance, focused at all times on Television Journalism. Take advantage of the opportunity and become a professional with solid foundations through this academic program and the latest educational technology 100% online.  

This Professional master’s degree is perfect for you to know how to tell the story you want to tell and do it in a professional way"

This Professional master’s degree in Television Journalism contains the most complete and up-to-date educational program on the market. The most important features include:

• The development of case studies presented by experts in television journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on Television Journalism
• Practical exercises where self assessment can be used to improve learning
• Its special emphasis on innovative methodologies in broadcast journalism
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Learn from the best professionals in journalism in this Professional master’s degree with excellent professional value. It is a unique opportunity to specialize in Television Journalism" 

Its teaching staff includes professionals from the world of journalism, who bring to this program the experience of their work, as well as renowned specialists from prestigious reference societies and universities. 

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive learning programmed to prepare for real situations.

The design of this program focuses on Problem Based Learning, through which the student must try to solve the different professional practice situations that arise. To do so, the professional will be assisted by an innovative interactive video system developed by renowned and experienced experts in the field of television journalism. 

Don't miss the opportunity to increase your competence in Television Journalism"

We offer you the best teaching methodology in the market and a 100% online education with which you can balance your study time with the rest of your daily obligations"

The structure of the contents has been designed by a team of professionals in journalism, aware of the relevance of the current relevance of education in order to delve into the area of knowledge, to perform professional quality work through the new tools available.

This Professional master’s degree contains the most complete and up to date educational program on the market"

Module 1. Theory of Journalism 

1.1. Definition and types of Newspapers 

1.1.1. Introduction: The Study of Communication as a Social Science 
1.1.2. Key Concepts: Communication, Information and Journalism
1.1.3. The Media and its Relationship with the Community 
1.1.4. Newspapers and Their Relationship with Other Media
1.1.5. Definition and Characteristics of the Newspaper 

1.1.5.1. History 
1.1.5.2. Themes 
1.1.5.3. Selling Price 
1.1.5.4. Format 

1.1.6. The Contents of the Newspaper 

1.1.6.1. Sections 

1.2. Main Journalistic Tools 

1.2.1. Introduction 
1.2.2. Main Journalistic Tools 
1.2.3. Selection Criteria 

1.2.3.1. What Are They? 
1.2.3.2. Classification 
1.2.3.3. Relationship with the Present Time 

1.3. Elements of the Newspaper 

1.3.1. Introduction 
1.3.2. Elements of the Newspaper 
1.3.3. Different Elements 

1.4. Journalists and Their Journalistic Skills or Abilities 

1.4.1. Introduction 
1.4.2. Journalists and Their Journalistic Skills or Abilities 
1.4.3. Debate on the Journalistic Profession 
1.4.4. Attitudes 

1.4.4.1. Practical Attitudes 
1.4.4.2. Intellectual and Moral Attitudes 

1.5. The Organization of a Newspaper 

1.5.1. Introduction 
1.5.2. Two Structures in One: The Company and the Newsroom 
1.5.3. Editorial Principles 
1.5.4. Editorial Statutes 

1.5.4.1. Editorial Roles 

1.5.5. Epilogue: From the Digital Version to the Digital Edition 

1.6. Journalistic Work 

1.6.1. Introduction 
1.6.2. Journalistic Work 
1.6.3. What Is a Newsroom and How Is it Organized? 
1.6.4. Daily 
1.6.5. Long-Term Planning 
1.6.6. Individual and Collective Work 

1.6.6.1. Individual Work 
1.6.6.2. Collective Work 
1.6.6.3. Style Books 

1.7. Journalistic Ethics 

1.7.1. Introduction 
1.7.2. Origin and Historical Evolution 

1.7.2.1. The Hutchins Report 
1.7.2.2. The McBride Report 

1.7.3. A Way to Regulate the Profession 
1.7.4. Functions of Self-Regulation 
1.7.5. Codes of Ethics 

1.8. Types of Journalism 

1.8.1. Introduction 
1.8.2. Investigative Journalism 

1.8.2.1. Qualities of The Investigative Journalist 
1.8.2.2. Williams Scheme 
1.8.2.3. Research-Innovation Techniques 

1.8.3. Precision Journalism 

1.8.3.1. Specializations of Precision Journalism 

1.8.4. Service Journalism 

1.8.4.1. Thematic Characteristics 

1.8.5. Journalistic Specialization 
1.8.6. Development of Specialized Information 

1.9. Journalism and Rhetoric 

1.9.1. Introduction 
1.9.2. Information-Opinion Separation 
1.9.3. Theories of Journalistic Genres 
1.9.4. Contributions of Rhetoric 
1.9.5. Elocutio or Elocution 

1.10. Journalism as a Political Actor 

1.10.1. Introduction 
1.10.2. The Newspaper According to Theoreticians 
1.10.3. The Newspaper, Actor of Conflict 

1.10.3.1. The Newspaper as Communication 
1.10.3.2. The Newspaper at the Extra, Inter and Intra levels

1.10.4. The Newspaper as Peacemaker

1.10.4.1. Alarm Mechanism 
1.10.4.2. Creator of Atmospheres, Mobilizer for Peace 

1.10.5. The Newspaper as a Complex Problem-Creation and Problem-Solving System 
1.10.6. The Newspaper as a Missionary Institution 
1.10.7. The Newspaper as the Apex of a Triangle of Love-Hate Relationships 
1.10.8. The Newspaper as a Narrator and Participant in Conflicts 

1.11. Journalism as a Social Actor 

1.11.1. Introduction 
1.11.2. The Newspaper as Interpreter and Mediator 
1.11.3. The Newspaper as a Member of the Political System and as a Parapolitical System 
1.11.4. The Newspaper as Informer and Pseudo-Political Communicator 
1.11.5. The Newspaper as an Addressee of the Communication Policies of Other Social Actors 

Module 2. Advertising Theory 

2.1. Advertising Theory 

2.1.1. Introduction 
2.1.2. Basic Notions on Advertising and Marketing 

2.1.2.1. Marketing 
2.1.2.2. Advertising 

2.1.3. Advertising, Public Relations and Publicity 
2.1.4. Dimensions and Social Scope of Contemporary Advertising 
2.1.5. Successful Advertising: KFC 

2.2. History of Advertising 

2.2.1. Introduction 
2.2.2. Origin 
2.2.3. The Industrial Revolution and Advertising 
2.2.4. The Development of the Advertising Industry 
2.2.5. Advertising in the Internet World 
2.2.6. Successful Advertising: Coca-Cola Case Study 

2.3. Advertising and its Protagonists I: The Advertiser 

2.3.1. Introduction 
2.3.2. How the Advertising Industry Works 
2.3.3. Types of Advertisers 
2.3.4. Advertising in the Company's Organization Chart 
2.3.5. Successful Advertising: Facebook Case Study 

2.4. Advertising and its Protagonists II: Advertising Agencies

2.4.1. Introduction 
2.4.2. The Advertising Agency: Advertising Communication Professionals 
2.4.3. The Organizational Structure of Advertising Agencies 
2.4.4. Types of Advertising Agencies 
2.4.5. Fee Management in Advertising Agencies 
2.4.6. Successful Advertising: Nike 

2.5. Advertising and its Protagonists III: The Advertising Receiver 

2.5.1. Introduction 
2.5.2. The Advertising Recipient and its Context 
2.5.3. The Advertising Recipient as a Consumer 
2.5.4. Needs and Desires in Advertising 
2.5.5. Advertising and Memory: on Advertising Effectiveness 
2.5.6. Successful Advertising: Ikea Case Study 

2.6. The Advertising Creation Process I: From Advertiser to Media 

2.6.1. Introduction 
2.6.2. Preliminary Aspects of the Advertising Creation Process 
2.6.3. The Advertising Brief or Communication Brief 
2.6.4. Creative Strategy 
2.6.5. Media Strategy 

2.6.5.1. Successful Advertising: Apple 

2.7. The Process of Advertising Creation II: Creativity and Advertising 

2.7.1. Introduction 
2.7.2. Fundamentals of Advertising Creative Work 
2.7.3. Advertising Creativity and its Communicative Statute 
2.7.4. Creative Work in Advertising 
2.7.5. Successful Advertising: Real Madrid Case Study 

2.8. The Process of Advertising Creation III: Ideation and Development of the Advertising Manifesto

2.8.1. Introduction 
2.8.2. Creative Conception and Strategy 
2.8.3. The Creative Conception Process 
2.8.4. The Ten Basic Paths of Creativity According to Lluis Bassat: Advertising Genres 
2.8.5. Advertising Formats 
2.8.6. Successful Advertising: McDonald’s 

2.9. Advertising Media Planning 

2.9.1. Introduction 
2.9.2. Media and Planning 
2.9.3. Advertising Media and their Classification 
2.9.4. Media Planning Tools 
2.9.5. Successful Advertising: Pepsi 

2.10. Advertising, Society and Culture 

2.10.1. Introduction 
2.10.2. The Relationship between Advertising and Society 
2.10.3. Advertising and Emotions 
2.10.4. Advertising, Subjects and Things 
2.10.5. Successful Advertising: Burger King 

Module 3. Informative Documentation 

3.1. Introduction to Documentation as a Science 

3.1.1. Introduction 
3.1.2. The Information and Knowledge Society 
3.1.3. Information and Documentation 
3.1.4. Definition of Documentation 
3.1.5. The Birth of Documentation as a Science 
3.1.6. Documentation Centers 

3.2. History and Characteristics of Information Documentation 

3.2.1. Introduction 
3.2.2. History of Informative Documentation 
3.2.3. General Characteristics of Informative Documentation 
3.2.4. Principles of Informative Documentation 
3.2.5. Functions of Informative Documentation 

3.3. The Journalistic Chronicle (II). Headlines, Headings and Stylistic Resources 

3.3.1. Introduction 
3.3.2. The Headline of the Chronicles 
3.3.3. Types of Headings 
3.3.4. The Body: Main Stylistic Resources 
3.3.5. Reference Work: Concept and Classification 

3.4. Documentary Analysis I 

3.4.1. Introduction 
3.4.2. The Documentary Chain 
3.4.3. Documentary Selection 
3.4.4. Documentary Analysis 
3.4.5. Cataloging 
3.4.6. Documentary Description and Bibliographic Entry 

3.5. Documentary Analysis II 

3.5.1. Introduction 
3.5.2. Classification 
3.5.3. Indexing 
3.5.4. Summary 
3.5.5. Documentary Reference 
3.5.6. Documentary Languages 

3.6. Information Retrieval and Databases 

3.6.1. Introduction 
3.6.2. Information Retrieval 
3.6.3. Database Management Systems 
3.6.4. Interrogation Languages and Search Equations 
3.6.5. Information Retrieval Evaluation 
3.6.6. Databases 

3.7. Photographic Documentation 

3.7.1. Introduction 
3.7.2. Photography 
3.7.3. The Photographic Document 
3.7.4. Criteria for Photographic Selection 
3.7.5. Documentary Analysis of the Photographs 

3.8. Radio Documentation 

3.8.1. Introduction 
3.8.2. Characteristics of the Sound Document 
3.8.3. Typology of Radio documents 
3.8.4. The Radiophonic Archives 
3.8.5. Documentary Analysis of Sound Information 
3.8.6. The Informative Documentation in the Radio 

3.9. Audiovisual Documentation 

3.9.1. Introduction 
3.9.2. The Audiovisual Document 
3.9.3. Television Documentation 
3.9.4. Documentary Analysis of the Moving Image 
3.9.5. Cinematographic Documentation 

3.10. Documentation in the Written and Digital Press and in Communication Departments

3.10.1. Introduction 
3.10.2. The Basic Documentation Service in the Written Media 
3.10.3. The Documentation Process in Digital Media 
3.10.4. The Documentation Service in the Digital Newsroom 
3.10.5. Documentation in Communication Departments 

Module 4. Visual Communication 

4.1. Visual Communication 

4.1.1. Introduction 
4.1.2. Visual Communication and Visual Literacy 

4.1.2.1. Learning Visual Culture 
4.1.2.2. Natural Language or Arbitrary Language 

4.1.3. Qualities of Visual Communication 

4.1.3.1. Qualities of Visual Communication 
4.1.3.2. Basic Rules for Bibliographic Selection, Verification, Citation and Referencing 
4.1.3.3. Degree of Complexity of the Message 

4.1.4. Definition of Visual Communication 

4.2. Graphic Design 

4.2.1. Introduction 
4.2.2. The Design 
4.2.3. Graphic Design 

4.2.3.1. Graphics 
4.2.3.2. Design and Art 

4.2.4. Graphic Design and Communication 
4.2.5. Areas of Application of Graphic Design 

4.3. Background and Evolution of Visual Communication 

4.3.1. Introduction 
4.3.2. The Problem of the Origin 
4.3.3. Prehistory 
4.3.4. The Ancient Age 

4.3.4.1. Greece 
4.3.4.2. Rome 

4.3.5. The Middle Ages 
4.3.6. The Renaissance: The Rise of the Printing Press in Europe 
4.3.7. From the XVI to the XVIII Century 
4.3.8. The XIX Century and the First Half of the XX Century 

4.4. The Meaning of Visual Messages 

4.4.1. Introduction 
4.4.2. The Image, the Signifying Object 
4.4.3. The Representational Quality of the Image: Iconicity 

4.4.3.1. Type, Pattern and Form 

4.4.4. The Plastic Quality of the Image 

4.4.4.1. The Plastic Sign 

4.4.5. The Symbolic Quality 
4.4.6. Other Visual Codes 

4.5. Persuasion 

4.5.1. Introduction 
4.5.2. Advertising Persuasion 
4.5.3. Features 

4.6. Elements Related to Image Representation 

4.6.1. Introduction 
4.6.2. Elements Related to Image Representation 
4.6.3. The Articulation of Image Representation 

4.6.3.1. The Concept of Representation 
4.6.3.2. The Articulation of Representation 
4.6.3.3. The Plastic Significance 

4.6.4. Morphological Elements of the Image 
4.6.5. Scalar Elements of the Image 

4.6.5.1. Size 
4.6.5.2. Scale 
4.6.5.3. The Proportion 
4.6.5.4. Format 

4.7. The Composition 

4.7.1. Introduction 
4.7.2. Composition or Visual Syntax 
4.7.3. The Balance 
4.7.4. Dynamic Elements of Representation 
4.7.5. Normative Composition 

4.8. Color and Light 

4.8.1. Introduction 
4.8.2. Light, Color and Perception 

4.8.2.1. Light and the Visible Color Spectrum 
4.8.2.2. The Perception of Light and Colors 
4.8.2.3. The Adaptive Capacity of the Perceptual System 
4.8.2.4. The Color Temperature of a Light Source 

4.8.3. Primary Colors 
4.8.4. Basic Color Reproduction Techniques 
4.8.5. Color Dimensions 
4.8.6. Harmony Types and Pallet Construction 
4.8.7. Plastic Functions of Color 

4.9. Typography 

4.9.1. Introduction 
4.9.2. Formal Structure and Type Measurement 
4.9.3. Classification of Typefaces 
4.9.4. The Composition of the Text 
4.9.5. Issues Affecting Readability 

4.10. Editorial Design and Infographics 

4.10.1. Introduction 
4.10.2. Editorial Design 
4.10.3. Infographics 

4.11. Journalistic Design from the Point of View of Image Theory 

4.11.1. Introduction 
4.11.2. Functions of Journalistic Design 
4.11.3. Final Note on The Term Journalistic Design 
4.11.4. Arbitrariness or Naturalness of the Journalistic Design 
4.11.5. Articulation of the Visual Language of Journalistic Design

Module 5. Audiovisual Narrative 

5.1. The Audiovisual Narrative 

5.1.1. Introduction 
5.1.2. Fundamental Concepts of Audiovisual Narrative
5.1.3. A Methodological Approach 
5.1.4. Particularities of Audiovisual Discourse 
5.1.5. Audiovisual Language 
5.1.6. The Image 
5.1.7. Sound 

5.2. The Discourse and the Enunciating Stages 

5.2.1. Introduction 
5.2.2. The Functions of the Narrative 
5.2.3. The Construction of Narrative Text 
5.2.4. The Enunciating Instances 
5.2.5. Typologies of Narrators 
5.2.6. Focalization 
5.2.7. The Narrator 

5.3. The Story and the Axes of the Narrative 

5.3.1. Introduction 
5.3.2. The History 
5.3.3. The Narrative Action 
5.3.4. Time 
5.3.5. The Space 
5.3.6. Sound 

5.4. The Construction of the Audiovisual Discourse: The Script 

5.4.1. Introduction 
5.4.2. The Script 
5.4.3. The Idea 
5.4.4. Genres 

5.4.4.1. Fantastic and Horror Films 
5.4.4.2. War Films 
5.4.4.3. Comedy Films 
5.4.4.4. The Musical 
5.4.4.5. Documentaries 

5.4.5. Characters and Dialogue 
5.4.6. The Literary Script vs. The Technical Script 

5.5. Theory and Analysis of Film Editing 

5.5.1. Introduction 
5.5.2. Assembly Definition 
5.5.3. The Basic Units of Film Narrative 
5.5.4. First Theoretical Approaches 
5.5.5. Types of Montage 
5.5.6. Invisible Mounting: The Raccord. Glossary on Mounting 

5.6. The Cinematographic Narration: From the Origins to the Post-Modernity

5.6.1. Introduction 
5.6.2. The Origins of Cinema 
5.6.3. The Cinema of the Origins: The Space-Time Articulation 
5.6.4. The Avant-Garde and The Cinema 
5.6.5. The Hollywood Cinema 
5.6.6. The Art Cinema and The Essay 
5.6.7. Contemporary Cinema 

5.7. Computer Cinema: From Newsreels to Documentaries 

5.7.1. Introduction 
5.7.2. Informative Cinema 
5.7.3. The Cinematographic Newsreels 
5.7.4. Documentaries 
5.7.5. The Informative Fiction Cinema 
5.7.6. The Value of Newsreels as a Historical Source 

5.8. Television Discourse: Information and Entertainment 

5.8.1. Introduction 
5.8.2. Television Discourse 
5.8.3. Narratology of Audiovisual Information 
5.8.4. Audiovisual Information Genres 
5.8.5. Infotainment 
5.8.6. Entertainment Programs 
5.8.7. Fiction Television Storytelling 

5.9. The Audiovisual Advertising Discourse: Spot, Trailer and Videoclip 

5.9.1. Introduction 
5.9.2. Advertising Narrative in the Audiovisual Media 

5.9.2.1. Spot 
5.9.2.2. Trailer 
5.9.2.3. Videoclip 

5.10. New Media and Narrative Structures in the Digital Era 

5.10.1. Introduction 
5.10.2. The Digital Paradigm 
5.10.3. The New Media of the 21st Century 
5.10.4. New Media Practices 
5.10.5. The Post-Media Condition 

Module 6. Television Communication 

6.1. The Message on Television 

6.1.1. Introduction 
6.1.2. The Message on Television 
6.1.3. TV as the Union of Dynamic Image and Audio 

6.2. History and Evolution of the Television Media 

6.2.1. Introduction
6.2.2. Origin of the Television Medium 
6.2.3. History and Evolution in the World of Television Media 

6.3. Television Genres and Formats 

6.3.1. Introduction 
6.3.2. Television Genres 
6.3.3. Format on Television 

6.4. The Script on Television 

6.4.1. Introduction 
6.4.2. Types of Scripts 
6.4.3. Role of the Script in Television 

6.5. Television Programming 

6.5.1. Introduction 
6.5.2. History 
6.5.3. Block Programming 
6.5.4. Cross Programming 
6.5.5. Counterprogramming 

6.6. Language and Narration in Television 

6.6.1. Introduction 
6.6.2. Language in Television 
6.6.3. Television Narration 

6.7. Speech and Expression Techniques 

6.7.1. Introduction 
6.7.2. Speech Techniques 
6.7.3. Expression Techniques 

6.8. Creativity in Television 

6.8.1. Introduction 
6.8.2. Creativity in Television 
6.8.3. The Future of Television 

6.9. Production 

6.9.1. Introduction 
6.9.2. Television Production 
6.9.3. Pre-Production 
6.9.4. Production and Recording 
6.9.5. Post-Production 

6.10. Digital Technology and Techniques in Television 

6.10.1. Introduction 
6.10.2. The Role of Technology in Television 
6.10.3. Digital Techniques in Television 

Module 7. Television Journalism 

7.1. Organization of the Newsroom and News Coverage 

7.1.1. Introduction 
7.1.2. Organization in a Television Newsroom 
7.1.3. Posts 
7.1.4. News Coverage 

7.2. Non-Daily News 

7.2.1. Introduction
7.2.2. Non-Daily News 

7.2.2.1. Weekend News Programs 
7.2.2.2. Exceptional News Programs 

7.3. Daily News Programs 

7.3.1. Introduction 
7.3.2. Daily News Programs 
7.3.3. Types of News Programs 

7.3.3.1 Breaking News 
7.3.3.2 Daily Informative 
7.3.3.3. Talk Shows 
7.3.3.4. Infotainment 

7.4. The Chronicle, the Report and the Interview 

7.4.1. Introduction 
7.4.2. The Chronicle 
7.4.3. Types of Reportage 
7.4.4. Types of Interviews 

7.5. The Study Headline 

7.5.1. Introduction 
7.5.2. The Study Headline 
7.5.3. Audiovisual Headlines 

7.6. Programs According to Formats. Magazines and Reality Shows 

7.6.1. Introduction 
7.6.2. Definition of Magazine 
7.6.3. Definition of Reality–Show 

7.7. Specialized Programs According to Content 

7.7.1. Introduction 
7.7.2. Specialized Journalism 
7.7.3. Specialized Programs 

7.8. Television Production

7.8.1. Introduction 
7.8.2. Television Production 
7.8.3. Pre-Production 
7.8.4. Filming 
7.8.5. Control of Realization 

7.9. Treatment of Live and Deferred Information 

7.9.1. Introduction 
7.9.2. Treatment of Live Information 
7.9.3. Treatment of Deferred Information 

7.10. Editing Techniques 

7.10.1. Introduction 
7.10.2. Television Editing Techniques 
7.10.3. Types of Editing 

Module 8. Sports Journalism 

8.1. The Sports Press 

8.1.1. Introduction 
8.1.2. Currently 
8.1.3. Quality 
8.1.4. Local Sports 

8.2. Genres: From Paper to the Web 

8.2.1. Introduction
8.2.2. Contextualization 
8.2.3. From Information to Opinion 
8.2.4. Main Elements to Elaborate Interpretive Pieces 
8.2.5. Sports Journalist Skills 

8.3. Sports Programming on Television 

8.3.1. Introduction 
8.3.2. Evolution of Sports Programs on Television 
8.3.3. Tendencies 

8.4. Trends and Formats in Radio Today 

8.4.1. Introduction 
8.4.2. The Radio 
8.4.3. New Radio Trends 

8.5. The Power of Images in Sports Journalism 

8.5.1. Introduction 
8.5.2. Sport and Images 
8.5.3. The Image in Sports Journalism 

8.6. New Digital Narratives in Sports Journalism 

8.6.1. Introduction 
8.6.2. New Multimedia Narratives 
8.6.3. The Mutation of Audio and Video 
8.6.4. Data Journalism 

8.7. The Language of Sports Journalists 

8.7.1. Introduction 
8.7.2. Features 
8.7.3. Reference Work for to Study 
8.7.4. Responsibility and Proactive Attitude of the Journalist 

8.8. Women's Sport and the Media 

8.8.1. Introduction 
8.8.2. Sport and Gender 
8.8.3. Women and Sport: Women's Sport 
8.8.4. Women in Sports Journalism 

8.9. The Use of Social Media in Sport 

8.9.1. Introduction 
8.9.2. The Use of Social Media 
8.9.3. Consequences for Journalists and Media Professionals 
8.9.4. Consequences for Athletes and Amateurs 

8.10. Towards a New Model of Communication Management in Sports Organizations 

8.10.1. Introduction 
8.10.2. The Role of Corporate Communication in Sport 
8.10.3. Actors in the Communicative Management of Sport 
8.10.4. Conclusions 

Module 9. Cultural Journalism 

9.1. Concept and Delimitations of Cultural Journalism 

9.1.1. Introduction: The Concept of Culture 
9.1.2. Art Cultural Information 
9.1.3. Cultural Information on the Performing Arts 
9.1.4. Film Cultural Information 
9.1.5. Music Cultural Information 
9.1.6. Cultural Information in Books 

9.2. The Origins of Cultural Journalism 

9.2.1. Introduction 
9.2.2. The Origins of Cultural Information in the Press 
9.2.3. The Origins of Cultural Information in the Radio 
9.2.4. The Origins of Cultural Information in the Television 

9.3. The Practice of Cultural Journalism 

9.3.1. Introduction 
9.3.2. General Considerations 
9.3.3. Factors of Interest and Evaluation Criteria for the Elaboration of Cultural Information 

9.4. The Sources of Cultural Journalism 

9.4.1. Introduction 
9.4.2. General Sources of Cultural Information 
9.4.3. Specific Sources of Audiovisual Information on Culture 

9.5. Genres in Cultural Information 

9.5.1. Introduction 
9.5.2. News 
9.5.3. Interview 
9.5.4. Chronicle 
9.5.5. Reporting 

9.6. The Current Diversification of Cultural Information in the Press, Radio and Television 

9.6.1. Introduction 
9.6.2. Press Cultural Information 
9.6.3. Radio Cultural Information 
9.6.4. Television Cultural Information 

9.7. Culture and Internet 

9.7.1. Introduction 
9.7.2. Culture and Internet 
9.7.3. Benefits of Culture 

9.8. Cultural Marketing 

9.8.1. Introduction 
9.8.2. Cultural Marketing 
9.8.3. How is Cultural Marketing Carried Out?

9.9. Image Analysis 

9.9.1. Introduction 
9.9.2. Theoretical and Methodological Approach to Culture 
9.9.3. Culture, Communication and Meaning 
9.9.4. Culture and Imaginaries 

9.10. Cyberculture and Digital Journalism of Cultural Contents 

9.10.1. Introduction 
9.10.2. Definition of Cyberculture 
9.10.3. Digital Journalism of Cultural Contents 
9.10.4. Keys to Digital Journalism of Cultural Content 

Module 10. News Company 

10.1. Concept and Evolution of the News Company 

10.1.1. What Is a News Company? 
10.1.2. Characteristics of the Journalistic Company 
10.1.3. Types of News Companies 

10.2. Organization of a News Company 

10.2.1. Introduction
10.2.2. What Does Company Organization Entail?
10.2.3. How is a News Company Structured?
10.2.4. Organizational Structure Models 

10.3. News Company Multimedia Structure 

10.3.1. Introduction 
10.3.2. News Company Multimedia Structure 
10.3.3. From the News Company to the Multimedia Conglomerate 
10.3.4. Media Concentration: Causes and Consequences 
10.3.5. Large Media Groups 

10.4. Marketing the News Company's Product 

10.4.1. Introduction 
10.4.2. Characteristics of Marketing in a News Company 
10.4.3. Marketing According to Distribution Channel 
10.4.4. Marketing in a Digital Company 

10.5. Revenues and Expenses in a News Company 

10.5.1. Introduction 
10.5.2. The News Company in the Economic Environment 
10.5.3. Production Cycle in a News Company 
10.5.4. Economic Structure of a News Company 

10.6. The News Company Plan 

10.6.1. Introduction 
10.6.2. Circumstances of Entrepreneurship and Self-Employment in the Information Market 
10.6.3. The Creation of a News Company 
10.6.4. The News Company Plan 
10.6.5. Market Possibilities of a News Company 

10.7. Information Marketing and Strategic Planning 

10.7.1. Introduction 
10.7.2. What Is Marketing? 
10.7.3. Operational Marketing 
10.7.4. The 4 Ps of Marketing 

10.8. Distribution and Promotion of the Information Product 

10.8.1. Introduction 
10.8.2. Distribution 
10.8.3. Promotion of Information Products: Sales Promotion and Advertising Promotion 

10.9. Information Dissemination and Audiences 

10.9.1. Introduction 
10.9.2. What Do We Mean by Information Dissemination?
10.9.3. What Is the Purpose Of Informative Dissemination? 
10.9.4. Indicators of Dissemination and Audience 

10.10. Human Resources and Business Management 

10.10.1. Introduction 
10.10.2. The Responsibility of the News Company in Personnel Management 
10.10.3. Work Motivation 
10.10.4. News Company Management

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