Description

This postgraduate certificate provides a valuable addition to the prior studies of any website engineer seeking a high-quality, specialized qualification in Website Marketing "

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This intensive program addresses billing and taxation, explores the four general phases of the sales funnel though which businesses will achieve customer attraction, interaction, conversion and loyalty. The analytical part addresses campaign performance, areas for improvement and/or potential failings. It ends with automation and Growth Hacking, undoubtedly the great engines of today's most advanced Marketing. 

This postgraduate certificate has been created by a team of expert teachers with multi-faceted skillsets and a wealth of experience and specialized knowledge in their respective fields. As it is a 100% online program, the student will not have to neglect their personal or professional commitments. At the end of the program, students will have updated their knowledge and will be in possession of a prestigious postgraduate certificate that will allow them to advance personally and professionally.

All the subjects and areas of knowledge have been compiled in a complete and up-to-date syllabus, in order to bring the student to the highest theoretical and practical level”

This postgraduate certificate in Website Marketing contains the most complete and up-to-date educational program on the market. The most important features include:

  • The examination of case studies presented by experts in Website Marketing
  • Graphic, schematic, and practical contents which provide scientific and practical information on the disciplines that are essential for professional practice
  • Practical exercises where self-assessment can be undertaken to improve learning
  • A special emphasis on innovative methodologies
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

A high-quality postgraduate certificate that will allow the student to advance quickly and steadily in the acquisition of knowledge, with the scientific rigor of world class teaching”

The program’s teaching staff includes professionals from the sector who pour their work experience into this postgraduate certificate, as well as renowned specialists from leading societies and prestigious universities.   

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning designed for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to resolve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

A unique opportunity to specialize in a booming sector with a high demand for professionals"

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A unique qualification that stands out due to the quality of its contents and its excellent teaching staff"

Objectives

Through a work approach that is fully adaptable to the student, this postgraduate certificate will progressively lead them to acquire the skills that will propel them to a superior professional level. The objective of this program is to provide professionals in Website Marketing , with the knowledge and skills necessary to operate using the most advanced protocols and techniques available. A unique program designed by professionals with extensive experience in the sector.

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A unique opportunity to specialize in Website Marketing delivered by renowned professionals with years of experience in the industry"

General Objectives

  • Develop specialized knowledge about the uses, functionalities and types of content managers  
  • Analyze the Website Marketing in the online marketplace

Specific Objectives

  • Determine the project business objectives 
  • Identify the target audience 
  • Interpret analytical data to make business decisions 
  • Apply different user-centric marketing methodologies and tools
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A comprehensive and highly relevant course for the IT professional, which will allow you to compete among the best in the industry"

Postgraduate Certificate in Web Sites Marketing

Marketing is a fundamental phase in the process of dissemination and sales of a website. After its launch, a series of actions related to this digital marketing and SEO positioning are needed so that the website can perform according to the client's objectives. For that reason, this is an indispensable process in the field of engineering applied to website informatics. Thus, this program offers the ideal contents to carry out a correct marketing, so that the clients increase their sales and are satisfied with this service received by the professional or engineer. The process of programming, design and launching of a website has a series of steps that, if done properly, will lead to the success of the professional and his clients. The final step is Marketing, so TECH is proud to present its Postgraduate Certificate in Website Marketing. The Postgraduate Certificate is designed for students with previous knowledge in marketing, advertising, web design and technology. The topics of study revolve around website marketing techniques, online market research, creating social media advertising campaigns and digital content management.

Become an expert in website marketing with just one click.

Upon completion of the Postgraduate Certificate, students will be equipped with the skills necessary to design and manage highly effective commercial websites. In addition, they will have gained knowledge about how to implement digital marketing strategies to increase website visibility, audience and revenue.In short, the Postgraduate Certificate in Website Marketing is ideal for those who wish to advance in the field of digital marketing and e-commerce. If you are interested in the world of commercial websites and digital content management, this academic program can help you get the preparation you need to achieve your career goals.