If you learn the most efficient way to connect with your audience, they will be eager to buy and play all the games you offer”

Most gamers and consumers have some kind of social network or frequently use the Internet in their daily lives, so it is not surprising that the main focus of video game marketing departments is on the digital world and the latest trendy applications. 

It is so important to measure the public's expectations and know how to sell your product in an honest and attractive way and for this reason TECHhas prepared this Postgraduate certificate in Digital Marketing Strategy to instruct all video game professionals in the most crucial sales and commercial communication methodology to avoid resounding failures such as No Man's Sky or Cyberpunk 2077. 

In order to make it as easy as possible for students, TECH offers this course in a completely online mode, without having to attend a specific physical center or the need to attend a series of classes with pre-set schedules. It is the students themselves who set their own schedule to study all the material provided, adapting it to their own interests or obligations.  

You'll know how to make the games you work on as appealing as possible to your target users"

This Postgraduate certificate in Digital Marketing Strategy  contains the most complete and up-to-date program on the market. The most important features include:

• Acquisition of market research skills, strategic vision, digital and co-creation methodologies
• Obtain the necessary knowledge to effectively manage any online marketing campaign or action
• Practical cases in which to see, in a realistic way, how to apply the knowledge acquired
• Ability to organize and plan tasks, taking advantage of available resources to address them in precise time frames
• Apply creativity to the world of marketing to stand out from the competition
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today 

Get the most important influencers of the moment to be your allies by knowing in depth the specific marketing strategy for them”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.
 
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

You will put your games on the most relevant consumer platforms, including cell phones and apps used by millions of users"

ROI, data science or inbound marketing will no longer be unknown terms for you thanks to this Postgraduate certificate"

The student will learn throughout this Postgraduate certificate in Digital Marketing Strategy from TECH, several crucial pillars in the development of online communication plans. These include, among others, the ideal costumer profile and the buyer persona, KPIs, e-commerce or influencer Marketing. With all this series of new knowledge, the student will obtain valuable skills in the field of video games. 

With complementary training in Digital Marketing you will stand out from other candidates when applying for various positions in the video game industry"

Module 1. New Digital Marketing Strategy 

1.1. Technology and Audiences  

1.1.1. Digital Strategy and Differences between User Types  
1.1.2. Target Audience, Exclusionary Factors and Generations  
1.1.3. The Ideal Costumer Profile (ICP) and Buyer Persona  

1.2. Digital Analytics for Diagnostics  

1.2.1. Analytics prior to the Digital Strategy  
1.2.2. Moment 0  
1.2.3. KPIs and Metrics, Typologies, Classification according to Methodologies.  

1.3. e-Entertainment: The Impact of e-Commerce in the Entertainment Industry    

1.3.1. E-commerce, Typologies and Platforms  
1.3.2. The Importance of Web Design: UX y UI  
1.3.3. Optimization of Online Space: Minimum Requirements  

1.4. Social Media and Influencer Marketing  

1.4.1. Impact and Evolution of Network Marketing  
1.4.2. Persuasion, Keys to Content and Viral Actions  
1.4.3. Planning Campaigns for  Social Marketing and Influencer Marketing  

1.5. Mobile Marketing  

1.5.1. Mobile User  
1.5.2. Web Mobile and Apps  
1.5.3. Mobile Marketing Actions  

1.6. Advertising in Online Environments  

1.6.1. Advertising in social media and objectives of Social Ads  
1.6.2. Purchase Funnel: Categories  
1.6.3. Social Ads Platforms  

1.7. The Inbound Marketing Methodology  

1.7.1. Social Selling, Key Pillars and Strategy  
1.7.2. The CRM Platform in a Digital Strategy  
1.7.3. Inbound Marketing or Attraction Marketing: Actions and SEO  

 1.8. Automization of Marketing 

1.8.1. Email Marketing and Email Typology  
1.8.2. Email Marketing Automation, Applications, Platforms and Advantages  
1.8.3. The Emergence of Bot & Chatbot Marketing: Typology and Platforms  

1.9. Data Management Tools 

1.9.1. CRM in Digital Strategy, Typologies and Applications, Platforms and Trends.  
1.9.2. Big Data: Big Data, Business Analytics y Business Intelligence  
1.9.3. Big Data, Artificial Intelligence and Data Science 

1.10. Measuring Profitability 

1.10.1. ROI: the Definition of Return on Investment and ROI vs. ROAS.  
1.10.2. ROI Optimization  
1.10.3. Key Metrics 

If you want to take your career to the highest level, TECH offers you the best tools to make your dreams come true”